NMS Intensives: Social Media & Mobilizing Your Fans
The music business is currently saturated with aspiring artists and "rising stars", so how can one of them push through the rest and get noticed?
Now more than ever, artists need a way to stand out. Like the weasel, they need to POP! The music business is currently saturated with aspiring artists and potentially rising stars, so how can one of them push through the rest and get noticed? Some of the New Music Seminar Intensives held in June attempted to help artists tackle that Gordian Knot.
CEO of Discmakers & CD Baby, Tony van Veen, shared with attendees the "9 Strategies To Maximize Artist Revenues in the Age of Facebook and Spotify."
Step 1: Be where the people are. Well of course, if you don't play gigs or put yourself out in the social media world, no one will know about you!
Step 2: Build your own list. These are people who will be buying your music, so get their information and offer them incentives.
Step 3: Retain mindshare. DO NOT let your audience forget about you; be compelling, and communicate often.
Step 4: Sell yourself. Think of your fans as customers and make them see your worth.
Step 5: Focus on iTunes. The fans are on iTunes, which means the artist must take advantage.
Step 6: Build deep product catalog. One thing that can go on this catalogue is merchandise; more products to sell = more revenue.
Step 7: Embrace "free." In the words of Tony van Veen, "Your enemy is not piracy, your enemy is anonymity."
Step 8: Tell customers what to do. If no one is aware of what to do, how will they do it? And the thing is, if you tell people to go on your website, or buy your CD, some will actually do it. Who knew?
Step 9: Offer specials and incentives. Which person on the planet doesn't love a good deal? Make a compelling offer, and don't be afraid to try new things. I think that just about covers all the bases for maximizing artist revenues in the modern world. No one's saying it'll be quick and easy, but patience is a virtue my friends.
Ourstage.com CEO Ben Campbell expressed his words of wisdom in a segment called: "Empower Your Tribe: How to Mobilize Your Fans for Opportunity and Exposure." I think it's safe to say that an artist is nothing without his/her fans. Fans are to artists as engines are to cars. Campbell explained that it is imperative for an artist to be fully committed to the journey ahead before taking any further steps. Once committed, start mobilizing your fans.
Start by building a devoted tribe who cares about you, and create and share custom content with them. Play gigs, make connections, and share you activity on social media sites. Social media has been a recurring theme in this year's NMS, and it's value really cannot be stressed enough. Understanding and properly implementing social media and online tools can bring an artist from the Earth's core to Orion's Belt. Just like Tony van Veen, Campbell preached the importance of engaging with and giving incentives to your fans. Give them a call to action to come to a show or visit a website. The most important point that Campbell stressed was to "totally share yourself;" you have to live it.
Campbell concluded by informing the audience about the 2012 launch of the new OurStage Pro Artist platform, where artists who get fans to stream music through ourstage.com will get a share of the company's revenue. In addition, large brands who partner with OurStage will invest in artists and allow them to showcase in their brand promotions. If you're interested in getting yourself in the public eye, this is worth checking out. And who knows, maybe you'll be the next big thing.
Related MusicDish e-Journal Articles:
» A Talk With Tom Silverman On New Music Seminar 2012 - NMS has been one of the choice places for music pros and artists to gather and discuss the future of the music industry since its creation in 1980 (2012-06-17)
Related News from Mi2N:
» New Music Seminar Announces "New York Music Week" June 14-21, 2012
» Top 10 Industry Podcast
» The Challenges Of Learning How To Play Drums
» Vintage King Launches "Make Your Mark" Video Series
» How To Manage Your Talent: FIVE Realistic Tips for Success
» Why Branding Is More Important Than Ever
Career Tips Directory
» [2015-11-18] BodyMemory New York Launch Reception Flux Factory; LittleE Studio Founder Yi Zhou Creates Of Duplicated Cast Models Of Human Body Parts That Were Transformed Into Accessories
» [2015-11-16] HOT POT - Spicy Little Art Festival; What Happens If 22 Artists From Asia And Europe From A Wide Range Of Art And Design Disciplines Are Collaborating For 14 Weeks?
» [2015-11-16] MusicDish*China Presents Lyric Dubee 'Young & Restless' China Tour; Performing 14 Shows In A Dozen Cities, The China Tour Will Follow Their Participation In Canadian Blast Export - Japan Music Trade Mission
» [2015-11-02] MusicDish And LittleE Studio Launch Crowdfunding Campaign In Support Of BodyMemory; "Sharing The Spirit Of Beijing With New York Through BodyMemory" To Help Fund Beijing-based Artist/designer Yi Zhou's Artist In Residency At New York's Flux Factory
» [2015-11-02] MusicDish*China Brings Japan-Bound Canadian Bands To China; MusicDish*China Has Booked Tours In China For Two Bands Participating In The 4th Music Export Canada Music Mission To Japan
» [2015-10-26] The Jessica Stuart Few China Tour; The Tour Will Bring Their Unique Stage Show Featuring The Japanese Koto To Beijing, Tianjin, Shijiazhuang And Taiyuan
» [2015-10-24] Top 10 Industry Podcast; Must Listen To Podcasts For Musicians
» [2015-10-20] MusicDish*China And AAW Partner On Canadian Guitarist Lyric Dubee China Tour; Following A Tour Of Japan, Lyric Dubee Will Be Performing In A Dozen Cities In China Between November 21 And December 7
» [2015-10-19] Canadian EDM Duo Eagle I Stallian Bring The House Down In Changsha And Wuhan, China; Eagle I Stallian Headlined The UNITY Electronic Music Festival, After Spinning The Electric Underground National Day Party
» [2015-10-18] Modern Sky Festival Brings Chinese Rock To New York; This Year's Lineup Has A Mix Of Acts From Both China And The West, Including China's Most Popular Folk Musician Song Dongye, Indie Rock Bands New Pants And Miserable Faith, British Postpunk Group Gang Of Four And Yoko Ono And Her Band Plastic Ono
» [2015-10-16] The Jessica Stuart Few Brings Masterclasses And Show To Beijing's DDC; Presented By MusicDish*China, The Tour Is Also Supported By Music Portal Kanjian That Is Distributing Her Sophomore Album "Two Sides To Every Story"
» [2015-08-31] China's Indie Music Market And Livehouse Status Quo; An Interview With Meng Yuliang Of Blue Stream Bar And Yuppie Monkey
follow MusicDish on