MusicDish e-Journal - April 24, 2014
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

NMS Intensives: Social Media & Mobilizing Your Fans
The music business is currently saturated with aspiring artists and "rising stars", so how can one of them push through the rest and get noticed?
By Varsha Srivastava
(more articles from this author)
2012-09-01
Comment | Email | Print | RSS

Now more than ever, artists need a way to stand out. Like the weasel, they need to POP! The music business is currently saturated with aspiring artists and potentially rising stars, so how can one of them push through the rest and get noticed? Some of the New Music Seminar Intensives held in June attempted to help artists tackle that Gordian Knot.

CEO of Discmakers & CD Baby, Tony van Veen, shared with attendees the "9 Strategies To Maximize Artist Revenues in the Age of Facebook and Spotify."

Step 1: Be where the people are. Well of course, if you don't play gigs or put yourself out in the social media world, no one will know about you!
Step 2: Build your own list. These are people who will be buying your music, so get their information and offer them incentives.
Step 3: Retain mindshare. DO NOT let your audience forget about you; be compelling, and communicate often.
Step 4: Sell yourself. Think of your fans as customers and make them see your worth.
Step 5: Focus on iTunes. The fans are on iTunes, which means the artist must take advantage.
Step 6: Build deep product catalog. One thing that can go on this catalogue is merchandise; more products to sell = more revenue.
Step 7: Embrace "free." In the words of Tony van Veen, "Your enemy is not piracy, your enemy is anonymity."
Step 8: Tell customers what to do. If no one is aware of what to do, how will they do it? And the thing is, if you tell people to go on your website, or buy your CD, some will actually do it. Who knew?
Step 9: Offer specials and incentives. Which person on the planet doesn't love a good deal? Make a compelling offer, and don't be afraid to try new things. I think that just about covers all the bases for maximizing artist revenues in the modern world. No one's saying it'll be quick and easy, but patience is a virtue my friends.

Ourstage.com CEO Ben Campbell expressed his words of wisdom in a segment called: "Empower Your Tribe: How to Mobilize Your Fans for Opportunity and Exposure." I think it's safe to say that an artist is nothing without his/her fans. Fans are to artists as engines are to cars. Campbell explained that it is imperative for an artist to be fully committed to the journey ahead before taking any further steps. Once committed, start mobilizing your fans.

Start by building a devoted tribe who cares about you, and create and share custom content with them. Play gigs, make connections, and share you activity on social media sites. Social media has been a recurring theme in this year's NMS, and it's value really cannot be stressed enough. Understanding and properly implementing social media and online tools can bring an artist from the Earth's core to Orion's Belt. Just like Tony van Veen, Campbell preached the importance of engaging with and giving incentives to your fans. Give them a call to action to come to a show or visit a website. The most important point that Campbell stressed was to "totally share yourself;" you have to live it.

Campbell concluded by informing the audience about the 2012 launch of the new OurStage Pro Artist platform, where artists who get fans to stream music through ourstage.com will get a share of the company's revenue. In addition, large brands who partner with OurStage will invest in artists and allow them to showcase in their brand promotions. If you're interested in getting yourself in the public eye, this is worth checking out. And who knows, maybe you'll be the next big thing.

Related MusicDish e-Journal Articles:
» A Talk With Tom Silverman On New Music Seminar 2012 - NMS has been one of the choice places for music pros and artists to gather and discuss the future of the music industry since its creation in 1980 (2012-06-17)

Related News from Mi2N:
» New Music Seminar Announces "New York Music Week" June 14-21, 2012


Home » Career Tips » NMS Intensives: Social Media & Mobilizing Your Fans
Permalink:http://www.musicdish.com/mag/?id=13275
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Career Tips

» SaskMusic Seeks Executive Director

» Pandora Launches Open Music Submission Process

» 10 Things That Scare The Hell Out Of Me On Stage (As A Performing Musician)

» Jen Cloher Wins 2013 Lighthouse Award For DIY Music Management

» How To Best Make Use Of Your Spotify, YouTube and Deezer Platforms

Career Tips Directory



» [2014-04-24] Record Store Day Sales Surge; Overall Album Sales (CD, LP, Etc.) At Independent Record Stores Were Up 91% Vs. The Prior Week And Up 11% Vs. The Week Of Record Store Day Last Year

» [2014-04-23] Youku Tudou Beta Launches Interactive Entertainment Platform; Xingmen Will Enable Millions Of Fans To Directly Connect With Their Favorite Celebrities, Musicians, And Grassroots Talents

» [2014-04-23] Matzka Delivers Aboriginal Taiwanese Reggae Grooves At Canadian Music Week; Matzuka Will Showcase Their Unique Sound On May 7 At The Cadillac Lounge (7pm) As Well As The Second Floor Of The Legendary El Mocambo On May 8

» [2014-04-23] ILana Martin Shares Valuable Vocal Tips For Emerging Artists; Popular Vocal Coach Prepares Universal Music Group's Emerging Artist For Project Spearheaded By Stevie Wonder

» [2014-04-22] The Philadelphia Orchestra In Shanghai (Chinese Version); The Philadelphia Orchestra In Shanghai (Chinese Version)

» [2014-04-20] Tortoise China Tour - Beijing; Tortoise China Tour - Beijing

» [2014-04-20] Taiwan Rock Band Io Homecoming Concert At Canadian Music Festival; Taiwan Rock Band Io, Originally Formed In Vancouver By Three Canadian-Taiwanese, Will Be Returning To Their Roots When They Perform Canadian Music Fest

» [2014-04-19] Wooozy Offline #2: Bok Bok; Wooozy Offline #2: Bok Bok

» [2014-04-16] The Philadelphia Orchestra In Shanghai - A Live Concert Streamed Globally; The Philadelphia Orchestra Held A Press Conference In Shanghai Announcing Their 2014 China Tour And May 25th Concert At The Shanghai Grand Theatre

» [2014-04-16] Taiwan Bands Join Canadian Music Festival (Chinese Version); Taiwan Bands Join Canadian Music Festival (Chinese Version)

» [2014-04-16] MusicDish & Indiloop Present: The "Meet Taiwan" Remix Contest; Remix Some Of Taiwan's Leading Acts For A Chance To Win Free Flight To Toronto To Attend Canadian Music Fest

» [2014-04-16] Pairs (Shanghai) New Album 'Brief Lesbian'; Free Download Collaborative Album Between Pairs & Reykjavictim
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

New Zealand's Latest Offering

Justin Charney, 12 Year Old Kelowna Drummer Getting International Recognition

Matzka Delivers Aboriginal Taiwanese Reggae Grooves At Canadian Music Week

The Philadelphia Orchestra In Shanghai - A Live Concert Streamed Globally

Taiwan Rock Band Io Homecoming Concert At Canadian Music Festival

A Festival Giving Back To The Men And Women Who Gave To Us

Rapper NazB Brings Greater Awareness Through His Lyrics On "Rape (Shame)"

Taiwan Announces First Ever Export Mission To Canada For Canadian Music Week 2014



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2014 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships