MusicDish e-Journal - July 5, 2015
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Fender Musical Instruments Corporation Announces Expansion Plans In China
New Beijing office to support the branding and marketing needs of strategic partners, distributors, dealers and education channels
By Jiun-Wen (Bob) Teoh
(more articles from this author)
2012-10-13
Comment | Email | Print | RSS

芬达乐器公司将扩展进入中国市场

国际知名的乐器公司『芬达』宣布了扩展进入中国市场的新计画。再不久的将来,在北京会设立新总部,给对中国市场的特别行销团队工作。

在中国的团队会是芬达集团的第一个海外行销团队,主要是为了中国乐器的成长市场而设立,特别在本地进行宣传和销售。

芬达集团同时也成立了销售分公司。在广州的芬达集销售分公司将专着於在中国开发容纳芬达乐器的市场。 在中国芬达团队将会与美国总公司今行轻密联系,饱赠在北京开发中国的音乐市场。

Fender Musical Instruments Corporation (FMIC) has initiated bold initiatives to expand in the Peoples Republic of China (PRC), including a new office in Beijing, which will accommodate a team of Fender employees dedicated to supporting the branding and marketing needs of strategic partners, distributors, dealers and education channels within the PRC.

This China-based Fender team will be the first of its kind for FMIC, and will be fully dedicated to growth within the emerging PRC musical instruments market. Some of these efforts will include the communication of the Fender brand and lifestyle within the PRC, as well as providing product information and support to local artists, distributors and authorized dealers, and consumer-based marketing and advertising efforts.

FMIC also announces the establishment of a newly formed third-party distribution company authorized and dedicated to selling only FMIC products. Named "FAST Distribution" and based in a new office and showroom space in Guangzhou, this new distribution team will be focused on FMIC brands. Team members will include trained sales representatives dedicated to visiting and assisting retailers who want to grow the affinity and subsequent sales of the FMIC portfolio of brands. All PRC dealer support staff will work in the FAST offices. A showroom featuring many of the FMIC brands and products will be available for dealer training, group meetings and FMIC events.

FAST staff will be dedicated and focused on sales efforts, and will be working closely with both the FMIC U.S.-based teams, as well as coordinating with the new Fender office in Beijing to create a complete sales and marketing effort designed to promote growth for FMIC and its business partners within the PRC.


Home » MusicDish*China » Fender Musical Instruments Corporation Announces Expansion Plans In China
Permalink:http://www.musicdish.com/mag/?id=13302
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program

» Blue Note Entertainment Group Further Expands East With New Venue In Beijing

» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield

» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show

» Strong Opportunities for International Tech Manufacturers Among Chinese Consumers

MusicDish*China Directory



» [2015-06-30] 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program; MusicDish*China Is Proud To Be An Official Sponsor Of DDC (Dusk Till Dawn) First Year Anniversary Celebration

» [2015-06-29] The Challenges Of Learning How To Play Drums; Before You Start Building Your Neil Peart-sized Kit, There Are A Few Things To Learn

» [2015-06-28] Blue Note Entertainment Group Further Expands East With New Venue In Beijing; Blue Note Beijing Open In 2016; Two Additional Blue Note's In Shanghai & Taipei To Open Within Three Years

» [2015-06-21] From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield; The First DJ Ever In North Korea Comes To NY's Lower East Side For An Eclectic Night Of Performances

» [2015-06-02] Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show; Second Hand Rose Will Be Performing At Palo Alto's Albert & Janet Schultz Cultural Arts Hall On July 10th

» [2015-06-01] Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music; Talking During The Vote For Music Keynote At The Great Escape, Martin Goldschmidt Called For The UK Government To Give Tax Breaks Directly To Music Businesses

» [2015-05-31] Strong Opportunities For International Tech Manufacturers Among Chinese Consumers; 63% Of Chinese Consumers Prefer International Brands For Purchase Of Smartphones, Televisions Or Wearable Devices

» [2015-05-31] New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House; China's Boldest Rock Band Will Return To The Big Apple With A Show At Chinatown's Santos Party House

» [2015-05-22] MusicDish*China Tours, Signing, NYCxDesign And Planetrox; It's Been A Busy 2015 With New Tours, Our Launch Into The Art/design World And Signing Of One Of The Pioneers Of Chinese Rock

» [2015-05-19] Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC; Western Canadian Music Awards Nominee Returns To China For 7 Dates In Beijing, Changsha, Wuhan, Guangzhou And Tianjin

» [2015-05-18] Second Hand Rose "Crossing Boundaries" World Tour; China's Boldest Rock Band Will Embark On Their "Crossing Boundaries" World Tour That Will Include One Of Europe's Biggest Festivals, Paleo Festival Nyon 2015

» [2015-05-13] CMW Live Touring Summit: Interview With Elliott Lefko; Interview With Elliott Lefko VP Of Talent, Goldenvoice / AEG Live / Coachella
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Angela Chen And Tiffany & Co. Host A Cocktail Reception For The National Ballet Of China

365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program

The 12th Annual IAMA (International Acoustic Music Awards) Kicks Off

Xprnc Media Working With Eagle Rock On National Promotion Of Rolling Stones Release

From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield

Tamara Laurel's "Whiskey" Recorded At Hybrid Studios

Johnoscar Releases "Cinema Paradiso: A Night At The Movie

Armonite's Album 'The Sun Is New Each Day' Available On June 19, 2015



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships