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Fender Musical Instruments Corporation Announces Expansion Plans In China
New Beijing office to support the branding and marketing needs of strategic partners, distributors, dealers and education channels
By Jiun-Wen (Bob) Teoh
(more articles from this author)
2012-10-13
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芬达乐器公司将扩展进入中国市场

国际知名的乐器公司『芬达』宣布了扩展进入中国市场的新计画。再不久的将来,在北京会设立新总部,给对中国市场的特别行销团队工作。

在中国的团队会是芬达集团的第一个海外行销团队,主要是为了中国乐器的成长市场而设立,特别在本地进行宣传和销售。

芬达集团同时也成立了销售分公司。在广州的芬达集销售分公司将专着於在中国开发容纳芬达乐器的市场。 在中国芬达团队将会与美国总公司今行轻密联系,饱赠在北京开发中国的音乐市场。

Fender Musical Instruments Corporation (FMIC) has initiated bold initiatives to expand in the Peoples Republic of China (PRC), including a new office in Beijing, which will accommodate a team of Fender employees dedicated to supporting the branding and marketing needs of strategic partners, distributors, dealers and education channels within the PRC.

This China-based Fender team will be the first of its kind for FMIC, and will be fully dedicated to growth within the emerging PRC musical instruments market. Some of these efforts will include the communication of the Fender brand and lifestyle within the PRC, as well as providing product information and support to local artists, distributors and authorized dealers, and consumer-based marketing and advertising efforts.

FMIC also announces the establishment of a newly formed third-party distribution company authorized and dedicated to selling only FMIC products. Named "FAST Distribution" and based in a new office and showroom space in Guangzhou, this new distribution team will be focused on FMIC brands. Team members will include trained sales representatives dedicated to visiting and assisting retailers who want to grow the affinity and subsequent sales of the FMIC portfolio of brands. All PRC dealer support staff will work in the FAST offices. A showroom featuring many of the FMIC brands and products will be available for dealer training, group meetings and FMIC events.

FAST staff will be dedicated and focused on sales efforts, and will be working closely with both the FMIC U.S.-based teams, as well as coordinating with the new Fender office in Beijing to create a complete sales and marketing effort designed to promote growth for FMIC and its business partners within the PRC.


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