Fender Musical Instruments Corporation Announces Expansion Plans In China
New Beijing office to support the branding and marketing needs of strategic partners, distributors, dealers and education channels
Fender Musical Instruments Corporation (FMIC) has initiated bold initiatives to expand in the Peoples Republic of China (PRC), including a new office in Beijing, which will accommodate a team of Fender employees dedicated to supporting the branding and marketing needs of strategic partners, distributors, dealers and education channels within the PRC.
This China-based Fender team will be the first of its kind for FMIC, and will be fully dedicated to growth within the emerging PRC musical instruments market. Some of these efforts will include the communication of the Fender brand and lifestyle within the PRC, as well as providing product information and support to local artists, distributors and authorized dealers, and consumer-based marketing and advertising efforts.
FMIC also announces the establishment of a newly formed third-party distribution company authorized and dedicated to selling only FMIC products. Named "FAST Distribution" and based in a new office and showroom space in Guangzhou, this new distribution team will be focused on FMIC brands. Team members will include trained sales representatives dedicated to visiting and assisting retailers who want to grow the affinity and subsequent sales of the FMIC portfolio of brands. All PRC dealer support staff will work in the FAST offices. A showroom featuring many of the FMIC brands and products will be available for dealer training, group meetings and FMIC events.
FAST staff will be dedicated and focused on sales efforts, and will be working closely with both the FMIC U.S.-based teams, as well as coordinating with the new Fender office in Beijing to create a complete sales and marketing effort designed to promote growth for FMIC and its business partners within the PRC.
» Heavy #16 In Hong Kong 4 August 2016 - Hard Rock & Metal Goodness
» The Underground Summer Festival in Hong Kong
» Morbid Goats Farewell Tour And Digital Album Release
» MusicDish*China Music Releases, Charts, MV Premiere and Radio Feature
» MusicDish*China Presents Ji, Yui and Nagi Trio For A Night At The Museums
» [2016-07-18] Viacom TV Launches New Artist Discovery Platform; Viacom TV Was A Result Of A Cross-promotional Agreement Between Star 1 Records LLC. And Viacom Media Networks
» [2016-07-17] Heavy #16 In Hong Kong 4 August 2016 - Hard Rock & Metal Goodness; Four More Bands Will Grace The Stage With Hard Rock And Metal Goodness
» [2016-07-12] Millennials Turn From Radio To Embrace Streaming; 15-to-19 Year Olds Have Embraced On-demand Streaming As Their Format Of Choice, Accounting For 51% Of Their Total Listening Time
» [2016-07-10] The Underground Summer Festival In Hong Kong; Six Hours Of Fun With NINE All Headline-calibre Bands Performing Some Of Hong Kong's Best Live Music
» [2016-07-10] Research Finds Audible Differences With High-Resolution Audio; Listeners Can Hear A Difference Between Standard Audio And Better-than-CD Quality, Known As High-resolution Audio
» [2016-06-26] Morbid Goats Farewell Tour And Digital Album Release; Morbid Goats Will Release Their First Album And Give Their Farewell Tour During July 1st To July 29th (ten Cities)
» [2016-06-26] Alisa Apps Files Lawsuit Against Universal Music Group And John Newman; The Basis Of The Lawsuit Is An Alleged Copyright Infringement Of Alisa Apps' Song 'Need To Know'
» [2016-06-16] MusicDish*China Music Releases, Charts, MV Premiere And Radio Feature; MusicDish*China Has Ramped Up Its Music Distribution With 8 New Releases So Far This Summer, Ranging From EDM, To Electro-pop, Alternative And Rock
» [2016-06-16] Andreas Carlsson Becomes Advisor And Investor In Soundtrap; Carlsson, Who Has Written Hits For Katy Perry, Backstreet Boys, Britney Spears And More, Sees Huge Potential In Online Music Recording Studio Soundtrap
» [2016-06-16] Adva Mobile Fan Engagement Score (ES); New Mobile Technology Scores Fan Engagement On Artist Web Apps And Ranks Fans By Loyalty
» [2016-06-05] MusicDish*China Presents Ji, Yui And Nagi Trio For A Night At The Museums; The Jazz Trio Will Help Celebrate The China Institute's New Downtown Headquarters As Well As Its Upcoming Fall Exhibition As Part Of Night At The Museums
» [2016-06-01] South Korea's YG Entertainment Attracts Chinese Investment; Tencent And Weiying Technology Invest US$85 Million Dollars In YG Entertainment
follow MusicDish on