Fender Musical Instruments Corporation Announces Expansion Plans In China
New Beijing office to support the branding and marketing needs of strategic partners, distributors, dealers and education channels
Fender Musical Instruments Corporation (FMIC) has initiated bold initiatives to expand in the Peoples Republic of China (PRC), including a new office in Beijing, which will accommodate a team of Fender employees dedicated to supporting the branding and marketing needs of strategic partners, distributors, dealers and education channels within the PRC.
This China-based Fender team will be the first of its kind for FMIC, and will be fully dedicated to growth within the emerging PRC musical instruments market. Some of these efforts will include the communication of the Fender brand and lifestyle within the PRC, as well as providing product information and support to local artists, distributors and authorized dealers, and consumer-based marketing and advertising efforts.
FMIC also announces the establishment of a newly formed third-party distribution company authorized and dedicated to selling only FMIC products. Named "FAST Distribution" and based in a new office and showroom space in Guangzhou, this new distribution team will be focused on FMIC brands. Team members will include trained sales representatives dedicated to visiting and assisting retailers who want to grow the affinity and subsequent sales of the FMIC portfolio of brands. All PRC dealer support staff will work in the FAST offices. A showroom featuring many of the FMIC brands and products will be available for dealer training, group meetings and FMIC events.
FAST staff will be dedicated and focused on sales efforts, and will be working closely with both the FMIC U.S.-based teams, as well as coordinating with the new Fender office in Beijing to create a complete sales and marketing effort designed to promote growth for FMIC and its business partners within the PRC.
» MusicDish*China Founder To Speak At Beijing's Dongdong Conference
» Creative Jazz in Shenzhen - 4th OCT-LOFT International Jazz Festival
» Show Your Red&Green And Support China's Second Hand Rose #UselessRockUSA Tour
» Provocative Beijing Rockers Second Hand Rose to Play NYC, DC, Philly, Boston
» BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart
» [2014-10-29] MusicDish*China Founder To Speak At Beijing's Dongdong Conference; Eric De Fontenay Invited To Speak On "The Art Of Artist Management" And "China Export: Meet The People Who Take Chinese Talents Across Borders" Panels
» [2014-09-19] Creative Jazz In Shenzhen - 4th OCT-LOFT International Jazz Festival; Creative Jazz In Shenzhen - 4th OCT-LOFT International Jazz Festival
» [2014-09-15] Show Your Red&Green And Support China's Second Hand Rose #UselessRockUSA Tour; To Help Raise Awareness Of The Tour And Inspire A Little Creativity Amongst Old And New Fans, We're Launching The #UselessRockUSA Red&Green Campaign On Social Media
» [2014-08-26] Provocative Beijing Rockers Second Hand Rose To Play NYC, DC, Philly, Boston; China's Biggest Rock Band Announces Their Useless Rock Tour Of The East Coast With Stops In New York, Boston, Washington DC, And Philadelphia
» [2014-08-19] BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart; Cracking MusicDish*China's Charts For The First Time, Electronic Rock Artist BROBST Comes In At #1 With Their Song "Rain"
» [2014-08-19] Second Hand Rose To Play NYC, DC, Philly, Boston; Fans Can Pre-purchase Tickets To Any Of The Club Shows Or Pick Up Items From The Band's Clothing Line, Red & Green Through PledgeMusic
» [2014-08-05] Love And Peace 2014 Outdoor Camping Music Festival; The 2014 Love And Peace Music Festival Will Be Held In Wuhan This September 6-7
» [2014-08-04] MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4); MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4)
» [2014-08-04] The Courtesans Drives MusicDish*China Top 5 Indie Song Chart; Chart Based On Aggregate Plays Of Songs Promoted Through MusicDish*China Song Blast On Chinese Streaming Portals, Including Ximalaya, Diandian, Lizhi.fm, Kanjian And YuYin.fm
» [2014-07-25] FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart; Oklahoma Pop-alternative Quartet FM Pilots' "With You" Skyrocketed To The Top Of This Week's Chart With Over 4,000 Plays Over The Week
» [2014-07-25] MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014; MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014
» [2014-07-22] Zebra Music Festival (Shanghai) Ticket Giveaway Winners; Zebra Music Festival (Shanghai) Ticket Giveaway Winners
follow MusicDish on