MusicDish e-Journal - October 4, 2015
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

The Digital Market: Streaming With Delight (And Dollars)
The music industry is getting a shot in the arm from digital products and subscription based services and free streaming from select devices
By Michele Wilson-Morris
(more articles from this author)
Comment | Email | Print | RSS
Recent increases in the music industry's revenue are largely due to huge increases in digital sales, which shouldn't be a shock to anyone. But how much the market is expected to grow, just might be a news flash, with global analyst firm Ovum predicting a 15% rise in total revenue, or $22.5 billion USD by 2017. Portability and accessibility are certainly contributing factors to sales of digital products, but one should never overlook the power of an offer that's just too good to refuse.

North American and European music markets though must be shaking their heads in disbelief at the report's findings, which indicate that instead of getting a bigger slice of the music revenue pie, they'll be on a proverbial diet, with an actual decrease in revenue between 5% and 7%, because ringtones just aren't ringing the cash registers in these regions. But those who still have smiles on their faces owe a big thanks to innovative subscription packages and bundles. And they come in all shapes and sizes to fit every consumer's needs and wants. Music lover can choose from mobile music bundles, on-demand subscriptions, unlimited cloud based subscriptions, free music streaming with the purchase of certain phones, and platforms that allow anyone to share and monetize their video and audio content across leading devices. You see, the saying, "Less is more" only applies to the world of fashion and Playboy Magazine, not the music industry. Consumers are demanding choices, and providers are being very responsive.

Sony Corporation's "Music Unlimited" cloud-based music subscription service in Japan was recently announced, and gives music lovers access to more than 10 million songs, that are compatible on – you guessed it – Sony devices. The initial catalogue will offer songs from EMI Music Japan Inc., Universal Music, LLC, and Warner Music Japan, in addition to leading independent labels. And that's only the tip of the iceberg. More songs will be added over time. Sony has no reason to expect anything but success as the Japanese market is quite lucrative, and some might even say greedy for music on their terms, with plenty to choose from. Also, the program, which was initially launched in the UK and Ireland in December 2010, has proven to be quite successful. "Music Unlimited" is now available in 17 countries around the world, and that number will increase.

Nokia has a relatively simple idea as well. Buy our Nokia Lumia phones, and stream music absolutely free from over 150 exclusive playlists that are curated and kept up to date by an expert team of US based musicologists. And talk about selection? You can listen to everything from underground Detroit house tracks to the New York Philharmonic. The phone also comes with the ability for users to create their own playlists, is free of advertisements and requires no registration. So, Nokia is offering a great phone, with amazing musical choices and no hassles? You can't beat that with a stick, and none but the ill-advised would dare to try.

Even the digital media startup Pivotshare is getting in on the action. Recently closing $1 million dollars in Series A funding, the money is being put to good use, as the company improves upon its self-service solution that allows anyone with audio or video content to monetize it across leading devices. This fills the void in the market between free services which rely on advertisements and expensive online video platforms. There are no startup costs or monthly fees. Okay, maybe less is more in this instance, but I digress.

The music industry is getting a shot in the arm from digital products and subscription based services, free streaming from select devices, and the ability to offer and monetize one's content. It's a much needed boost to the system, and one that doesn't hurt or require a Band-Aid.

Related News from Mi2N:
» Music Feels The Benefit Of Bundling As Ovum Predicts Subscriptions To Drive 15% Growth In Digital
» Sony Entertainment Network's "Music Unlimited" Service Launches In Japan
» Nokia Debuts Free Music Streaming Service In The USA
» Pivotshare Raises $1 Million To Establish Self-Service Digital Media Platform

Home » Insider Scoop » The Digital Market: Streaming With Delight (And Dollars)
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

Insider Scoop

» Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music

» Stones Fans Rejoice - 2015 Tour Dates Announced

» ASCAP CEO Elizabeth Matthews Testifies For Senate Judiciary Subcommittee

» Ebook And Music Downloads Stagnate While Mobile Games And Videos See Strong Growth

» Red Bull Music Academy Accepting Applications for Paris Academy

Insider Scoop Directory

» [2015-08-31] China's Indie Music Market And Livehouse Status Quo; An Interview With Meng Yuliang Of Blue Stream Bar And Yuppie Monkey

» [2015-08-27] MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival; SPOTLIGHT Will Shine A Light On The Most Promising Musical, Artistic And Urban Fashion Talents In China

» [2015-08-25] Beijing's FakeMusicMedia And Pilot Music Announce New Label; FakeLoveMusic – First Chinese Based Music Company To Open An Office In Europe And Collaborate With !K7 & DJ-KiCKS

» [2015-08-10] UNITY Electronic Music Festival Is Coming!; UNITY Electronic Music Festival Will Be Held On Oct 1-2, 2015 In Wuhan International Exhibition Center!

» [2015-08-07] Second Hand Rose Rocked At Paléo Festival Nyon; China's Sexiest Rock Band Second Hand Rose Has Brought Their Enthusiasm To Switzerland's Biggest Music Festival

» [2015-07-07] New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House; NIE Presents: The Hsu-nami, Fuck Your Birthday, NegativeHate, Stereobird @ Santos Party House

» [2015-07-05] MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS; Latest Developments At MusicDish*China, Including Bookings At Snow Mountain Music Festival, Partnership With Beijing's DDC, Call-to-bands For NAMM Musikmesse Russia 2015 And New Music Seminar

» [2015-06-30] 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program; MusicDish*China Is Proud To Be An Official Sponsor Of DDC (Dusk Till Dawn) First Year Anniversary Celebration

» [2015-06-29] The Challenges Of Learning How To Play Drums; Before You Start Building Your Neil Peart-sized Kit, There Are A Few Things To Learn

» [2015-06-28] Blue Note Entertainment Group Further Expands East With New Venue In Beijing; Blue Note Beijing Open In 2016; Two Additional Blue Note's In Shanghai & Taipei To Open Within Three Years

» [2015-06-21] From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield; The First DJ Ever In North Korea Comes To NY's Lower East Side For An Eclectic Night Of Performances

» [2015-06-02] Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show; Second Hand Rose Will Be Performing At Palo Alto's Albert & Janet Schultz Cultural Arts Hall On July 10th
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Tamara Bubble's "Towel Boy" Video Is Dripping Wet In Shiekh Stores Nationwide

Chinese Indie Rock: Song Dongye, New Pants, Hedgehog And Miserable Faith

Jäger X Underground, October 3, 2015

Sankarshan Das Adhikari Pursues Global Societal Change By Releasing His New Single "The Peace Formula"

Cheoyong World Music Festival / Asia Pacific Music Meeting

MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival

IES 15 - The Indie Entertainment Summit A Resounding Success

Dirty Lowdown & Dominican Don To Release New Single Tributing Michael Jackson

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships