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midemlab: Startup & Apps Developers Competition
The most innovative startups pitch their business model at midem and get the chance to find new business partners & investors
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2013-01-07
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midemlab features the most innovative startups operating in the entertainment field and proposing the latest digital innovations that help music executives, artists and brands to engage and monetise audiences

Finalists have been nominated through a call for entry by the selecting partners Music Ally & bluenove. They pitch their business model at midem and get the chance to find new business partners & investors. Listed below are the nominees for the "Marketing & Social Engagement" Pitch session being held on Sunday January 27th at 10:30 in the Lerins Hall.

Audience.fm (France)
Audience.fm is an identity platform that will enable artists to better understand and reach out to their fans. In turn, it will allow fans to better understand themselves, connect with each other and, ultimately, be rewarded by their favorite bands. We're a big data company focused on the music sector. We leverage what the Opengraph, music APIs and direct-to-fan services do best...in order to enable what music itself is best at: enabling engaging relationships.

Beatrobo (Japan)
Beatrobo is a social music service with the concept of listening to the same music with friends asynchronously. The music playlists created by your friends and the community are turned into robot avatars, and these robots visit your room to tell and play you what your friends listen to. The social game like asynchronous communication using the robots connect people in both the social graph and the interest graph, helping users discover new music and bringing a chance to talk about the songs you listen with your friends. Beatrobo's business model is to materialize playlists into avatars, virtual goods and real gadgets, aiming to build a new value around music curation

Emues (Sweden)
We want to put millions of people in the position to book concerts, shows, gigs and tours around the world, focusing on the live music experience. We want artists to be able to perform wherever they have fans without any geographical boarders and financial risks. We want to make the live music business fun, transparent and cost-efficient.

Emues.com is an open social platform connecting artists, venues and audience by providing a service to set up, promote and sell live music events on their own terms. Emues.com enables anyone to suggest, promote and book live music events through crowd-funding and customer-driven models to secure successful tours and shows for all parties.

Emues brings you the opportunity to decide who's on stage in what city and when, utilizing brilliant open-source technologies and social networks that you enjoy.

FanDistro (USA)
FanDistro is taking fan recommended discovery to a new level in a socially-aware manner by helping artists engage their fans and gain exposure to their fansí networks, and by distributing their music. Fans are rewarded for the marketing and promotion they effectively do when sharing songs on social networks. The reward is 20% of net sales and by default goes to a charity selected by the artist in the fan's name. Fans have the option to select a different charity, give the 20% back to the artist or keep it. The artist gets 80%+. FanDistro also offers valuable analytics so artists can monitor developing trends in their fanbase and run contests with incentives for top fans. FanDistro is used by indie artists to launch projects as well as by established artists with global distribution. No upfront costs, no minimum commitments, no strings attached.

Jamplify (USA)
Jamplify is a social marketing platform that turns a fanbase into an active marketing force. Jamplify provides a turnkey marketing campaign for an artist to motivate his fans to promote his latest content or tour dates to their friends. To compete in the "jampaign," each fan receives their own unique referral link to share the artistís content across social media. Jamplify tracks how many people each fan refers, and the artist rewards each fan based on that amount with free tickets, exclusive content, and other creative rewards. Jamplify has run jampaigns for major label recording artists, documentaries, and small businesses with great success across all verticals. A jampaign has proven to be so engaging that the average fan drives 30 other people to view content by sharing with Jamplify.

Kollector (Belgium)
Kollector is a realtime radio broadcast tracking sytem telling you when, where and by which radios your songs are played, worldwide. You can now estimate royalties with a transparent tool used by all in the music community: artists, managers, publishers, labels, producers and collecting societies. It also projects a precise view of how well your music does nationally and internationally, providing everyone with a remarquable benchmarketing weapon and a modern, realtime and easy-to-use online application. With Kollector, you can: estimate your royalties, follow up on your promo campaigns, target and visualize your exact markets, prepare tours and PR, establish competitive watch, benchmarck and test your audio work. Kollector is affordable to all in the music community, through very economical monthly or annual subscription. It is the only certified ISAE 3402 realtime radiobroadcast tracking system.

mBaSo (UK)
mBaSo (Music Backstage Online) is a revolutionary direct-to-fan music platform, empowering Artists to earn regular income from their music and dedicate more time to creating, whilst giving their fans what they really want: More and regular recordings from their favourite artists and the opportunity to be part of their backstage world online, where Artists will nurture special relationships with a growing loyal fanbase.

mBaSo is "Your Backstage Pass to your Favorite Bands Online". A novel approach which unites Musicians and Fans together to create the music they love and choose, mBaSo is the "Next Generation Music FanClub", bringing Patronage to the masses and providing valuable tools to Artists which are not available on any other existing platform. mBaSo could become the future of the Independent Music Industry, empowering the Artist to directly earn a living from their Fans, whilst giving their Fans more of their Favorite Music than ever before...

Spins.FM (USA)
Remember the old days, when you used to call in to request songs on the radio? Well, you no longer need to dial to request, as startup Spins.FM is reinventing the radio request line using social media. The app helps artists and radio stations engage fans by making it fun and easy to request songs on local radio -- still the most proven way to drive demand for shows and increase sales. Artists using Spins.FM include Britney Spears, 50 Cent, Chris Brown, Diddy, Jennifer Hudson, John Legend, Mac Miller, Nicki Minaj, and many more. Radio stations and artists can install the request app on their Facebook page, or embed it on their website, to receive comprehensive request reporting by fan location. Since launching in New York City in 2010, Spins.FM has processed over one million social radio requests from music fans in the US, and is currently expanding internationally.

Sponsr (USA)
SPONSR is an online marketplace that improves the way brands discover sponsorship opportunities and promoters fulfill them. SPONSR automatically imports opportunities from large international event promoters as well as local organizers. Brands can search and buy sponsorship space, deliver materials, confirm that services have been delivered to high standards and transfer payment all from within the system. SPONSR supports sponsorships catering to a broad range of audiences and targeted geographically, demographically, psychographically. Using the most-advanced data mining and matching technology available, SPONSR can identify opportunities across the globe and provide the platform for fulfilling them. SPONSR also tracks and transfers sponsorship materials, audits promotion activities and reports quantitative and qualitative return-on-investment to advertisers.

Vyclone (USA)
Vyclone is a social video collaboration application for iOS that allows people to easily co-create, sync and edit multiple videos from lifeís shared moments. Vyclone synchronizes and edits footage from multiple users and vantage points to create one movie with all the angles cut together. The movie can be remixed, or edited, then shared privately or with social media platforms including Facebook and Twitter and within the Vyclone community.

Vyclone takes social video sharing to the next level in that it allows people not just to share videos with others, but also to create them collaboratively, taking advantage of camera technology, bandwidth and cloud processing services. Vyclone is partnering with major artists and brands to generate new ways to share memories and capture moments while developing new product features that will allow for even more social sharing, creation and collaboration


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