MusicDish e-Journal - November 25, 2014
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Douban FM Launches Premium Subscription Service
Subscribers can enjoy high-fidelity and advertising-free music for only 10RMB ($1.6) per month or 50RMB ($8) for six months
By Xiong Zeng
(more articles from this author)
2013-01-11
Comment | Email | Print | RSS

Douban.com, one of China's top entertainment social networking sites, announced the launch of a subscription-based music service called "Douban FM Pro" as an alternative to its free streaming service. Subscribers can enjoy high-fidelity and advertising-free music for only 10RMB ($1.6) per month or 50RMB ($8) for six months. Douban attributed the paid offering to increasingly prohibitive bandwidth and licensing costs.

As China's government policies change towards copyright enforcement, 2013 is likely to be the year that China starts seeing the spread of paid music services. Douban FM, as one of the leading online music provider, has became the first to take the plunge. Most people in the music industry believe that more music sites such as Baidu and Sogou (recently taken off the US' "Notorious Markets List") are going to soon follow suit.

For the subscribers of Douban FM, attitudes expressed online towards the paid services seem to vary from person to person. Many criticized that the service's so-called high-fidelity music was only 192kbps instead of true high-fidelity at 320kbps. Others retorted they can always find free music from alternative sources online or even that the present advertisement-based system was not a real hinderance to enjoying the music. As since music can't be downloaded from the site, some argued that the additional cost was unjustified.

These comments contrasted with Douban's legion of loyal users, many of whom claimed to have already updated their account to the paid service. Since Douban FM is a personalized music service like Pandora, existing users are unlikely to make a change and start over on a new site which needs to relearn their preferences from scratch... or at least, that's what Douban will be hoping for. In any case, at the price for a cup of coffee (10RMB) per month, it can hardly be described as a hardship for true music lovers.


Home » MusicDish*China » Douban FM Launches Premium Subscription Service
Permalink:http://www.musicdish.com/mag/?id=13335
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump

» Incisors Break Through The Dawn With Their Debut Album On Nov. 28

» The First Chinese Rock Exhibition Launched in Beijing

» The Modern Musical Magi Of Beijing

» MOCAMIX: DJ Daniel Wang

MusicDish*China Directory



» [2014-11-20] BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump; BMG Will Exclusively Manage All Giant Jump's Recording And Music Publishing Rights, Both Domestically And Internationally

» [2014-11-20] CMA Gives Snapshot Into Music Discovery Behavior; While AM/FM Radio Ranked No. 1 As A Music Source, Streaming Apps And TV Drove Higher Levels Of New Artist Discovery Compared To Radio

» [2014-11-13] How To Manage Your Talent: FIVE Realistic Tips For Success; Talent Agent, Motivational Speaker And Author Of Come Fly With Me... Michael Bublé's Rise To Stardom (A Memoir)

» [2014-11-13] Executive Wach: Villanova University School Of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records; Villanova University Law Professor; Stage Director Of Don Giovanni Production; UMPG Special Advisor; Music Group Snr Manager, Professional Division For Asia Pacific; HighVolMusic Talent Relations VP; New West Records President

» [2014-11-13] PRS Guitars Amps Up 30 Years Of Manufacturing; The PRS US-made 30th Anniversary Core Model Is A Prime Example Of How Paul And The Craftsmen At PRS Keep Focused On Providing The Best Possible Instruments

» [2014-11-09] Spotify Overtakes ITunes In Europe For Kobalt; Spotify Revenues Surpass ITunes Revenues In Europe By 13% For Kobalt Clients

» [2014-11-06] Incisors Break Through The Dawn With Their Debut Album On Nov. 28; Incisors Break Through The Dawn With Their Debut Album On Nov. 28

» [2014-11-04] The First Chinese Rock Exhibition Launched In Beijing; "Serve The Rock" Exhibition Showcases Rare Collections And Documents From Major Historical Events In The Development Of Chinese Rock

» [2014-11-02] CIAM Congress Meets In Nashville To Discuss Music Copyright In The Digital Age; Fair Trade Music Project Unanimously Adopted To Promote Fair Trade Remuneration For Creators

» [2014-11-01] The Modern Musical Magi Of Beijing; Djang San Will Be Performing At Yugong Yishan On November 26 As Part Of The Dong Dong Music Festival And Convention

» [2014-10-31] World's Most Influential Electronic Music Figureheads Head To Asia; International Music Summit - The Premier Platform For Thought Leadership In Electronic Music - Hits Singapore December 11, 2014

» [2014-10-31] MOCAMIX: DJ Daniel Wang; DJ Daniel Wang Takes Listeners For A Spin On The 90s Chinatown Music Scene, African American Dance Music, And New York's Queer Club Culture
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

EVENTIDE ANNOUNCES H9 MAX

Darrell Cole's "Swahili" Fights Negative African Stereotypes

Churchill-Nash Records Releases Karl W. Davis & The Sweetpeas "IT'S HIGH TIME" EP

Atlanta Rapper *L.O.* Drops New Debut Album - The Good, The Bad, And The Gifted The Bad Volume 1

Gauge Introduces ECM-80 Vocal Microphone

Natalie Brown Releases "This Christmas" EP In Time For The Holidays

ABANDONED SOULS - NEW CD, "INSIGHTFUL MINDS AT EASE"

Rising Young Star Craig James Releases Debut Single, "(Maw Maw) Why Her?" Produced By Arden Lo



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2014 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships