MusicDish e-Journal - August 31, 2015
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Douban FM Launches Premium Subscription Service
Subscribers can enjoy high-fidelity and advertising-free music for only 10RMB ($1.6) per month or 50RMB ($8) for six months
By Xiong Zeng
(more articles from this author)
2013-01-11
Comment | Email | Print | RSS

Douban.com, one of China's top entertainment social networking sites, announced the launch of a subscription-based music service called "Douban FM Pro" as an alternative to its free streaming service. Subscribers can enjoy high-fidelity and advertising-free music for only 10RMB ($1.6) per month or 50RMB ($8) for six months. Douban attributed the paid offering to increasingly prohibitive bandwidth and licensing costs.

As China's government policies change towards copyright enforcement, 2013 is likely to be the year that China starts seeing the spread of paid music services. Douban FM, as one of the leading online music provider, has became the first to take the plunge. Most people in the music industry believe that more music sites such as Baidu and Sogou (recently taken off the US' "Notorious Markets List") are going to soon follow suit.

For the subscribers of Douban FM, attitudes expressed online towards the paid services seem to vary from person to person. Many criticized that the service's so-called high-fidelity music was only 192kbps instead of true high-fidelity at 320kbps. Others retorted they can always find free music from alternative sources online or even that the present advertisement-based system was not a real hinderance to enjoying the music. As since music can't be downloaded from the site, some argued that the additional cost was unjustified.

These comments contrasted with Douban's legion of loyal users, many of whom claimed to have already updated their account to the paid service. Since Douban FM is a personalized music service like Pandora, existing users are unlikely to make a change and start over on a new site which needs to relearn their preferences from scratch... or at least, that's what Douban will be hoping for. In any case, at the price for a cup of coffee (10RMB) per month, it can hardly be described as a hardship for true music lovers.


Home » MusicDish*China » Douban FM Launches Premium Subscription Service
Permalink:http://www.musicdish.com/mag/?id=13335
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» China's Indie Music Market and Livehouse Status Quo

» MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival

» Beijing's FakeMusicMedia And Pilot Music Announce New Label

» UNITY Electronic Music Festival Is Coming!

» Second Hand Rose Rocked At Paléo Festival Nyon

MusicDish*China Directory



» [2015-08-31] China's Indie Music Market And Livehouse Status Quo; An Interview With Meng Yuliang Of Blue Stream Bar And Yuppie Monkey

» [2015-08-27] MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival; SPOTLIGHT Will Shine A Light On The Most Promising Musical, Artistic And Urban Fashion Talents In China

» [2015-08-25] Beijing's FakeMusicMedia And Pilot Music Announce New Label; FakeLoveMusic – First Chinese Based Music Company To Open An Office In Europe And Collaborate With !K7 & DJ-KiCKS

» [2015-08-10] UNITY Electronic Music Festival Is Coming!; UNITY Electronic Music Festival Will Be Held On Oct 1-2, 2015 In Wuhan International Exhibition Center!

» [2015-08-07] Second Hand Rose Rocked At Paléo Festival Nyon; China's Sexiest Rock Band Second Hand Rose Has Brought Their Enthusiasm To Switzerland's Biggest Music Festival

» [2015-07-07] New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House; NIE Presents: The Hsu-nami, Fuck Your Birthday, NegativeHate, Stereobird @ Santos Party House

» [2015-07-05] MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS; Latest Developments At MusicDish*China, Including Bookings At Snow Mountain Music Festival, Partnership With Beijing's DDC, Call-to-bands For NAMM Musikmesse Russia 2015 And New Music Seminar

» [2015-06-30] 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program; MusicDish*China Is Proud To Be An Official Sponsor Of DDC (Dusk Till Dawn) First Year Anniversary Celebration

» [2015-06-29] The Challenges Of Learning How To Play Drums; Before You Start Building Your Neil Peart-sized Kit, There Are A Few Things To Learn

» [2015-06-28] Blue Note Entertainment Group Further Expands East With New Venue In Beijing; Blue Note Beijing Open In 2016; Two Additional Blue Note's In Shanghai & Taipei To Open Within Three Years

» [2015-06-21] From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield; The First DJ Ever In North Korea Comes To NY's Lower East Side For An Eclectic Night Of Performances

» [2015-06-02] Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show; Second Hand Rose Will Be Performing At Palo Alto's Albert & Janet Schultz Cultural Arts Hall On July 10th
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR


IES 15 - The Indie Entertainment Summit A Resounding Success

Dirty Lowdown & Dominican Don To Release New Single Tributing Michael Jackson

Melissa B. Signs Worldwide Exclusive Publishing Agreement With USA Media Rights


UNITY Electronic Music Festival Is Coming!


EASTWEST Offers Free Trial And Streamlined Pricing For Composer Cloud Subscribers

Zaena Morisho Releases New Video "MI NA WE" - FUSING AFRO ROOTS

International R&B/Soul Artist Devon Howard Goes Back To Classic R&B With New CD 'Return To Love'

IES Rock Honors Set To Induct Icons Lemmy & Motorhead, Slash, The Ramones & The Runaways



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships