MusicDish e-Journal - May 25, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Douban FM Launches Premium Subscription Service
Subscribers can enjoy high-fidelity and advertising-free music for only 10RMB ($1.6) per month or 50RMB ($8) for six months
By Xiong Zeng
(more articles from this author)
2013-01-11
Comment | Email | Print | RSS

Douban.com, one of China's top entertainment social networking sites, announced the launch of a subscription-based music service called "Douban FM Pro" as an alternative to its free streaming service. Subscribers can enjoy high-fidelity and advertising-free music for only 10RMB ($1.6) per month or 50RMB ($8) for six months. Douban attributed the paid offering to increasingly prohibitive bandwidth and licensing costs.

As China's government policies change towards copyright enforcement, 2013 is likely to be the year that China starts seeing the spread of paid music services. Douban FM, as one of the leading online music provider, has became the first to take the plunge. Most people in the music industry believe that more music sites such as Baidu and Sogou (recently taken off the US' "Notorious Markets List") are going to soon follow suit.

For the subscribers of Douban FM, attitudes expressed online towards the paid services seem to vary from person to person. Many criticized that the service's so-called high-fidelity music was only 192kbps instead of true high-fidelity at 320kbps. Others retorted they can always find free music from alternative sources online or even that the present advertisement-based system was not a real hinderance to enjoying the music. As since music can't be downloaded from the site, some argued that the additional cost was unjustified.

These comments contrasted with Douban's legion of loyal users, many of whom claimed to have already updated their account to the paid service. Since Douban FM is a personalized music service like Pandora, existing users are unlikely to make a change and start over on a new site which needs to relearn their preferences from scratch... or at least, that's what Douban will be hoping for. In any case, at the price for a cup of coffee (10RMB) per month, it can hardly be described as a hardship for true music lovers.


Home » MusicDish*China » Douban FM Launches Premium Subscription Service
Permalink:http://www.musicdish.com/mag/?id=13335
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» Avant-Garde Label Maybe Noise Launches In Beijing

» Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour

» NetEase Cloud Music Sign Distribution Partnership With B2 Music

» Insomniac Announces Inaugural Electric Daisy Carnival China Set to Debut in Shanghai

» Italian Independent Music Collective Fil1993 Group Signs With MusicDish*China

MusicDish*China Directory



» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Png Z

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance

» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves

» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers

» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series

» [2018-04-24] Skype And Mixcloud Launch "Connecting..." Podcast Series; Podcast Series Connects The Music World's Brightest Sparks And Explores The Power Of Creative Collaboration

» [2018-04-21] ASCAP Revenues Top $1.144 Billion In 2017; ASCAP Delivers For The First Time More Than $1 Billion To Songwriter, Composer And Music Publisher Members

» [2018-04-21] Puma Unveils Drum Machine Inspired Sneaker; Legendary Roland 808 Drum Machine Inspires New PUMA Sneaker Style

» [2018-04-21] BMG Appoints New Creative Directors In Nashville; BMG Has Appointed Courtney Allen And Rakiyah Marshall To Creative Director, Based In Nashville

» [2018-04-01] Live.me Launches Its First Live Musical Themed Content Series; You Need The Code Is Live.me's First Ever Live Stream Music Program Providing Users With 14 Hand-selected Independent Artists For Their Entertainment

» [2018-03-28] Warner Music Group Acquires Sodatone; Data Pioneers Choose Entrepreneurial Home For Industry-leading A&R Tool

» [2018-03-09] Round Hill Music And Zync Sign Madge To Joint Venture; JV Publishing Venture To Support And Expand Zync's Successful Rights Representation Business
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

2018 Summer Additions Come To Hybrid Studios

Plunky's "Love Makes Us Better" Video Is Cosmic Jazz-Funk

Deadline Looms - The 23rd Annual USA Songwriting Competition

Carys - A Different Kind Of Normal - Debut CD Release

Melvin Riley Of Ready For The World Celebrates 35 Years In The Music Business And The Re-launch Of His Solo Career And New Billing Title

Listen: Darquise Explores The Art Of The Beak Up In His Debut Single "I Say One"

Artist Matthew Schultz Releases "Promise For Keeps" Featuring Gyptian



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships