MusicDish e-Journal - May 6, 2015
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Douban FM Launches Premium Subscription Service
Subscribers can enjoy high-fidelity and advertising-free music for only 10RMB ($1.6) per month or 50RMB ($8) for six months
By Xiong Zeng
(more articles from this author)
2013-01-11
Comment | Email | Print | RSS

Douban.com, one of China's top entertainment social networking sites, announced the launch of a subscription-based music service called "Douban FM Pro" as an alternative to its free streaming service. Subscribers can enjoy high-fidelity and advertising-free music for only 10RMB ($1.6) per month or 50RMB ($8) for six months. Douban attributed the paid offering to increasingly prohibitive bandwidth and licensing costs.

As China's government policies change towards copyright enforcement, 2013 is likely to be the year that China starts seeing the spread of paid music services. Douban FM, as one of the leading online music provider, has became the first to take the plunge. Most people in the music industry believe that more music sites such as Baidu and Sogou (recently taken off the US' "Notorious Markets List") are going to soon follow suit.

For the subscribers of Douban FM, attitudes expressed online towards the paid services seem to vary from person to person. Many criticized that the service's so-called high-fidelity music was only 192kbps instead of true high-fidelity at 320kbps. Others retorted they can always find free music from alternative sources online or even that the present advertisement-based system was not a real hinderance to enjoying the music. As since music can't be downloaded from the site, some argued that the additional cost was unjustified.

These comments contrasted with Douban's legion of loyal users, many of whom claimed to have already updated their account to the paid service. Since Douban FM is a personalized music service like Pandora, existing users are unlikely to make a change and start over on a new site which needs to relearn their preferences from scratch... or at least, that's what Douban will be hoping for. In any case, at the price for a cup of coffee (10RMB) per month, it can hardly be described as a hardship for true music lovers.


Home » MusicDish*China » Douban FM Launches Premium Subscription Service
Permalink:http://www.musicdish.com/mag/?id=13335
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» Tommy Hilfiger New Store Opening In Beijing, China

» INTRO Electronic Music Festival: Interview With DJ Weng Weng

» VUE Audiotechnik Establishes VUE China

» March 28, 2015: A Black Day for Yaogun (Chinese Rock)

» Inside All That Matters: John Cappo, CEO, AEG China

MusicDish*China Directory



» [2015-04-30] Tommy Hilfiger New Store Opening In Beijing, China; As Part Of His Global 30th Anniversary Tour, Iconic American Designer Tommy Hilfiger Will Visit Beijing For A Special Program

» [2015-04-24] Stones Fans Rejoice - 2015 Tour Dates Announced; This Tour Will Follow The Band's 2014 One Fire Tour, Which Went Through Europe, Asia, New Zealand, And Australia

» [2015-04-07] INTRO Electronic Music Festival: Interview With DJ Weng Weng; INTRO Music Festival, China's Biggest Electronic Music Festival, Will Be Held This May 1st In Beijing's Chaoyang Park

» [2015-04-06] VUE Audiotechnik Establishes VUE China; VUE Audiotechnik China Will Offer The Entire Complement Of VUE Products As Well As Provide Technical Support For All Integrated Systems

» [2015-04-03] March 28, 2015: A Black Day For Yaogun (Chinese Rock); A Bad Practical Joke Played On China's Rockers? 330 Festival, MIDI Festival And Strawberry Festival Get Cancelled

» [2015-03-31] Inside All That Matters: John Cappo, CEO, AEG China; John Cappo Will Discuss The Structures Of Modern Brand And Artist Partnerships In Live Entertainment

» [2015-03-31] Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment; Shen LiHui Will Be Sharing Insights About The Independent Music Scene In China

» [2015-03-31] Rock In Rio Teams With Fanstang To Stream Festival In Mainland China And Integrate Chinese Music Into Future Shows; First Rock In Rio Festival Stream Starts With US Festival Weekends May 8-9 And 15-16 [China Standard Time May 9-10 And 16-17]

» [2015-03-31] Inside All That Matters: Marc Vincent, President, Sennheiser Greater China; Marc Vincent Will Discuss Sound Architecture For Festivals And Venues, And Creating Branded Content From Live And Recorded Music

» [2015-03-31] Inside All That Matters: John Cappo, CEO, AEG China; Inside All That Matters: John Cappo, CEO, AEG China

» [2015-03-31] Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment; Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment

» [2015-03-31] Inside All That Matters: Marc Vincent, President, Sennheiser Greater China; Inside All That Matters: Marc Vincent, President, Sennheiser Greater China
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Soundizers Announces The Release Of StereoMonoizer For Windows And New Pricing

Ground Wire Music Opens For Business

Southern Rock Act To Release New Single

Let's Rock This Game! Music Marathon Rocks China

Aminita Satori Releases "Where Language Fails" As Intellectual Stoners Rejoice

"Musicians At Play" Foundation Debuts With First Concert - "The Vintage Masters Of Swing" Headlines The Broad Stage In Santa Monica On June 13th

Chinese Rockers Second Hand Rose To Perform Paleo Festival, One Of Europe's Largest Music Events

ArtistMax To Present Three-Day Artist Development Sessions At LAs Legendary Village Studios



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships