MusicDish e-Journal - May 29, 2016
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

China Connect - Brands & Music: Tapping China's Youth Consumer
China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2013-03-09
Comment | Email | Print | RSS

[Editor's Note: As a media partner of China Connect, we're happy to offer an exclusive rate - Register for 700€ (vs regular ticket 1,420€ - SAVE 720€). Simply register at the link below and enter promotional code MDCC13
www.chinaconnect.fr/register-now
Eric de Fontenay, Editor]

China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe, will be held in Paris March 28-29, 2013 at the Elysées Biarritz, 22-24 rue Quentin Bauchart.

This year's event will include a presentation "Brands & Music: Tapping China's Youth Consumer," by Jean Hsiao Wernheim, Chief International Executive a-Peer Synergy Culture & Technology. The presentation will be followed by a Q&A session with Andrew Canter, Branded Content Marketing Association (BCMA), UK.

Under the theme "Leverage Chinese Consumer Engagement Across Tiers," the objective of this 3rd edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones. To help brands harness the growing affluent consumers, also living in "smaller" cities, China Connect 3rd edition brings together experts, to share and debate on how to tackle the following stakes across the country:

-- Leverage China's consumers dynamics and brand advocacy
-- Harness the power of mobile and social marketing
-- Embrace online (social) shopping frenzy to reach the masses
-- Capture Chinese love for storytelling: content your brand

Confirmed Speakers

-- Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
-- Yueping Wang, Public Relations Manager SOPEXA (China)
-- Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company (Chine, France)
-- Ken HONG, General Manager Marketing Strategy SINA WEIBO
-- Lac TRAN, Digital Strategy Director WEB2ASIA (China)
-- Dan XU, Vice-President MEILISHUO.COM "China's no1 Interest-Driven Fashion Social Network"(China)
-- Simon TAM, Head of Wine CHRISTIE'S (Hong Kong)
-- Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
-- Sirena LIU, Présidente FILMWORKS CHINA Entertainment Marketing - Leader chinois sur le placement de produit cinéma (and TV, In-game, l'endorsement de personnalités, etc.)
-- Vincent DIGONNET, Président APAC RAZORFISH-DIGITAS,
-- Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS GROUP
-- Mykim CHKLI, COO ZENITHOPTIMEDIA (China),
-- Andrew CANTER, Branded Content Marketing Association (UK)
-- Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)


Home » MusicDish*China » China Connect - Brands & Music: Tapping China's Youth Consumer
Permalink:http://www.musicdish.com/mag/?id=13360
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» Syndney Singer Rainbow Chan Guest DJ On China's Kanjian FM

» MusicDish Yaogun Adds Chinese Rock on Colectivo Bunka USB Vol. 6th Asia Music Compilation

» New Online Ticketing System In Hong Kong Offers Enhanced User Experience And Lower Promoter Fees

» Tou-JAM Presents Legendary DJ Scratchy

» AdShare Appoints June Zhan Head Of New Taiwan Office

MusicDish*China Directory



» [2016-05-28] Syndney Singer Rainbow Chan Guest DJ On China's Kanjian FM; In Its First Month, "Nest" Had Over 16,000 Listens, With The Song Climbing To #4 On Kanjian's Top 50 ING Chart

» [2016-05-25] Brownswood Launches Second "Future Bubblers" Music Discovery Program; The Project Speaks To The Creativity, Enterprise And Vibrancy Of Music Scenes Bubbling Under The Surface Of Towns Across The Country

» [2016-05-24] MusicDish Yaogun Adds Chinese Rock On Colectivo Bunka USB Vol. 6th Asia Music Compilation; The Special Anniversary Edition Features Three Very Different Chinese Rock Bands That Continue To Shape The Scene

» [2016-05-22] Kobalt Offers Creators Real-Time Earnings & Data Reporting; Mobile App Allows Artists And Songwriters To Track Their Earnings, Synch Activity, YouTube And Music Usage, All In Real Time

» [2016-05-15] New Online Ticketing System In Hong Kong Offers Enhanced User Experience And Lower Promoter Fees; A Hong Kong Music Promoter Has Teamed Up With A Canadian Electronic Ticketing Provider To Offer A New System

» [2016-05-15] Ryan West Video Shows How To Add 'Transformer Color' In A Mix; Tips Video Shows How Transformer Saturation Along With Analog Summing Adds Sonic Dimension To A Mix

» [2016-05-15] Tou-JAM Presents Legendary DJ Scratchy; Join The Tour DJ For The Clash On His First Ever China Tour In Shanghai On Friday, May 27th

» [2016-05-15] AdShare Appoints June Zhan Head Of New Taiwan Office; AdShare Signs "King Of Asian Pop" Jay Chou And His Record Label JVR Music

» [2016-05-15] CMA Research Shows Country Music Consumers Spend More On Music; Key Findings Also Indicate Variations In Listening Platform Use

» [2016-05-15] Dippso.com Blurs The Line Between Search & Streaming; Users Of Dippso.com Can Search The Platform's Vast Discography Metadata

» [2016-05-10] Nominations Now Open For 2017 She Rocks Awards; Celebrating Its 5th Anniversary, The Annual She Rocks Awards Pay Tribute To Women Who Display Leadership And Stand Out Within The Music Industry

» [2016-05-09] Planetrox China 2016 Semi-Final; 10 Hopeful Bands Fight For Their Dream Of Participating In Envol Et Macadam Festival In Canada This September
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

John Keenan’s New Album, "The Illusion Of Logic" All Set To Make Buzz In June

Rachel Espendez Releases Her Spin On Shawn Mendes' Pop Hit Song "Stitches"

Colectivo Bunka Worldwide Releases USB Vol. 6th Special Anniversary Edition

Registration Closing For 21st Annual USA Songwriting Competition

"Live & Die": Alessandro Bagagli Announces His New Album Out June 10, 2016

Jazz & Beyond Reinterpretation Of Pink Floyd's The Dark Side Of The Moon

Indie Folk Artist Releases Cancer Tribute



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships