China Connect - Brands & Music: Tapping China's Youth Consumer
China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe

By Eric de Fontenay (Founder & Publisher) (more articles from this author) 2013-03-09

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[Editor's Note: As a media partner of China Connect, we're happy to offer an exclusive rate - Register for 700€ (vs regular ticket 1,420€ - SAVE 720€). Simply register at the link below and enter promotional code MDCC13
www.chinaconnect.fr/register-now
Eric de Fontenay, Editor]

China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe, will be held in Paris March 28-29, 2013 at the Elysées Biarritz, 22-24 rue Quentin Bauchart.

This year's event will include a presentation "Brands & Music: Tapping China's Youth Consumer," by Jean Hsiao Wernheim, Chief International Executive a-Peer Synergy Culture & Technology. The presentation will be followed by a Q&A session with Andrew Canter, Branded Content Marketing Association (BCMA), UK.

Under the theme "Leverage Chinese Consumer Engagement Across Tiers," the objective of this 3rd edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones. To help brands harness the growing affluent consumers, also living in "smaller" cities, China Connect 3rd edition brings together experts, to share and debate on how to tackle the following stakes across the country:

-- Leverage China's consumers dynamics and brand advocacy
-- Harness the power of mobile and social marketing
-- Embrace online (social) shopping frenzy to reach the masses
-- Capture Chinese love for storytelling: content your brand

Confirmed Speakers

-- Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
-- Yueping Wang, Public Relations Manager SOPEXA (China)
-- Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company (Chine, France)
-- Ken HONG, General Manager Marketing Strategy SINA WEIBO
-- Lac TRAN, Digital Strategy Director WEB2ASIA (China)
-- Dan XU, Vice-President MEILISHUO.COM "China's no1 Interest-Driven Fashion Social Network"(China)
-- Simon TAM, Head of Wine CHRISTIE'S (Hong Kong)
-- Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
-- Sirena LIU, Présidente FILMWORKS CHINA Entertainment Marketing - Leader chinois sur le placement de produit cinéma (and TV, In-game, l'endorsement de personnalités, etc.)
-- Vincent DIGONNET, Président APAC RAZORFISH-DIGITAS,
-- Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS GROUP
-- Mykim CHKLI, COO ZENITHOPTIMEDIA (China),
-- Andrew CANTER, Branded Content Marketing Association (UK)
-- Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)

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