MusicDish e-Journal - April 25, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

China Connect - Brands & Music: Tapping China's Youth Consumer
China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2013-03-09
Comment | Email | Print | RSS

[Editor's Note: As a media partner of China Connect, we're happy to offer an exclusive rate - Register for 700€ (vs regular ticket 1,420€ - SAVE 720€). Simply register at the link below and enter promotional code MDCC13
www.chinaconnect.fr/register-now
Eric de Fontenay, Editor]

China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe, will be held in Paris March 28-29, 2013 at the Elysées Biarritz, 22-24 rue Quentin Bauchart.

This year's event will include a presentation "Brands & Music: Tapping China's Youth Consumer," by Jean Hsiao Wernheim, Chief International Executive a-Peer Synergy Culture & Technology. The presentation will be followed by a Q&A session with Andrew Canter, Branded Content Marketing Association (BCMA), UK.

Under the theme "Leverage Chinese Consumer Engagement Across Tiers," the objective of this 3rd edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones. To help brands harness the growing affluent consumers, also living in "smaller" cities, China Connect 3rd edition brings together experts, to share and debate on how to tackle the following stakes across the country:

-- Leverage China's consumers dynamics and brand advocacy
-- Harness the power of mobile and social marketing
-- Embrace online (social) shopping frenzy to reach the masses
-- Capture Chinese love for storytelling: content your brand

Confirmed Speakers

-- Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
-- Yueping Wang, Public Relations Manager SOPEXA (China)
-- Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company (Chine, France)
-- Ken HONG, General Manager Marketing Strategy SINA WEIBO
-- Lac TRAN, Digital Strategy Director WEB2ASIA (China)
-- Dan XU, Vice-President MEILISHUO.COM "China's no1 Interest-Driven Fashion Social Network"(China)
-- Simon TAM, Head of Wine CHRISTIE'S (Hong Kong)
-- Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
-- Sirena LIU, Présidente FILMWORKS CHINA Entertainment Marketing - Leader chinois sur le placement de produit cinéma (and TV, In-game, l'endorsement de personnalités, etc.)
-- Vincent DIGONNET, Président APAC RAZORFISH-DIGITAS,
-- Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS GROUP
-- Mykim CHKLI, COO ZENITHOPTIMEDIA (China),
-- Andrew CANTER, Branded Content Marketing Association (UK)
-- Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)


Home » MusicDish*China » China Connect - Brands & Music: Tapping China's Youth Consumer
Permalink:http://www.musicdish.com/mag/?id=13360
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» ULTRA Worldwide Adds China to Global Calendar

» A2LiVE Welcomes Eric Reithler-Barros As New Managing Director and CCO

» Jackson Wong Named As Managing Director Of Warner Music China

» Avex Group Rediscovers Mainland China Market

» peermusic And Hamshore Tang Win Lawsuit Against Chinese Label YY

MusicDish*China Directory



» [2017-04-18] A2LiVE Welcomes Eric Reithler-Barros As New Managing Director And CCO; China's EDM Festival Behemoth Eyes Asian Ecosystem Dominance

» [2017-03-16] Jackson Wong Named As Managing Director Of Warner Music China; Wong Will Oversee The Day-to-day Running Of WMG's Beijing Office And Is Also Expected To Expand The Company's Business In Mainland China

» [2017-03-09] Avex Group Rediscovers Mainland China Market; Japan-based Entertainment Management Firm Grants Chinese Platform NetEase Cloud Music An Exclusive License To Its Copyrighted Music

» [2017-03-08] Peermusic And Hamshore Tang Win Lawsuit Against Chinese Label YY; Chinese Court Ruled That YY Should Immediately Cease The Infringement Of The Work's Mechanical, Performance And Digital Rights

» [2017-02-22] Earl & The Steadies Sign With MusicDish For Representation In China; The Band Will Tour Mainland China In May In Support Of The Release Of Their 2016 Album "Love Revolution"

» [2017-02-18] Armada Night - China; The Amsterdam-based Record Label Has Announced The First-ever Armada Night China Tour

» [2017-02-16] NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'; Brooklyn-based, Chinese-transplant Bohan Phoenix Unites Cultures And Expresses His Mixed Identity

» [2017-02-15] Music Marketing Agency Syn Launches Beijing Office; Syn Announced The Official Launch Of The Beijing Office, Broadening The Horizons Of The Tokyo-based Music Marketing Agency

» [2017-02-15] Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production; Warner/Chappell Promotes Aaron Gant To Senior Vice President Of Production After 25 Years In The Industry

» [2017-02-08] World Blues & Roots Band Harper And Midwest Kind China Tour; The 2-week Tour Will Bring Their Unique Sound To Beijing, Tianjin, Shanghai, Wuhan And Shijiazhuang

» [2017-02-07] ASCAP Expands Asia-Pacific Strategy; Leading US PRO Engages CML Consultancy Services To Work On Asia-Pacific Strategy And Revenue Growth Opportunities

» [2017-02-05] Why Do So Many Music Technology Startups Fail?; A Major Problem Is That Many Music Industry Startups Do Not Actually Test Their Riskiest Assumptions When Developing A Strategy
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Emerging Artist JoAnna Michelle Prepares To Launch In Dance Music Genre

Metaract Announce Worldwide Release Of Debut Single, "CPR (Start Again)"

Atlantic Starr CD Release Party And Celebration April 22, 2017

New Song Debuts For Coachella And The 420 Cannabis Craze

Stark Sound Lab Releases New Album 'Life & Times'

Mal Magneto Preps Release Of The LP 'Running Wit The Sun' With Appearance At Hollywood's ASCAP EXPO, CALI GOT SOUL!

The INTERNATIONAL BOOKING AGENTS DIRECTORY Has Just Been Released



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships