MusicDish e-Journal - March 31, 2015
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

China Connect - Brands & Music: Tapping China's Youth Consumer
China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2013-03-09
Comment | Email | Print | RSS

[Editor's Note: As a media partner of China Connect, we're happy to offer an exclusive rate - Register for 700€ (vs regular ticket 1,420€ - SAVE 720€). Simply register at the link below and enter promotional code MDCC13
www.chinaconnect.fr/register-now
Eric de Fontenay, Editor]

China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe, will be held in Paris March 28-29, 2013 at the Elysées Biarritz, 22-24 rue Quentin Bauchart.

This year's event will include a presentation "Brands & Music: Tapping China's Youth Consumer," by Jean Hsiao Wernheim, Chief International Executive a-Peer Synergy Culture & Technology. The presentation will be followed by a Q&A session with Andrew Canter, Branded Content Marketing Association (BCMA), UK.

Under the theme "Leverage Chinese Consumer Engagement Across Tiers," the objective of this 3rd edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones. To help brands harness the growing affluent consumers, also living in "smaller" cities, China Connect 3rd edition brings together experts, to share and debate on how to tackle the following stakes across the country:

-- Leverage China's consumers dynamics and brand advocacy
-- Harness the power of mobile and social marketing
-- Embrace online (social) shopping frenzy to reach the masses
-- Capture Chinese love for storytelling: content your brand

Confirmed Speakers

-- Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
-- Yueping Wang, Public Relations Manager SOPEXA (China)
-- Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company (Chine, France)
-- Ken HONG, General Manager Marketing Strategy SINA WEIBO
-- Lac TRAN, Digital Strategy Director WEB2ASIA (China)
-- Dan XU, Vice-President MEILISHUO.COM "China's no1 Interest-Driven Fashion Social Network"(China)
-- Simon TAM, Head of Wine CHRISTIE'S (Hong Kong)
-- Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
-- Sirena LIU, Présidente FILMWORKS CHINA Entertainment Marketing - Leader chinois sur le placement de produit cinéma (and TV, In-game, l'endorsement de personnalités, etc.)
-- Vincent DIGONNET, Président APAC RAZORFISH-DIGITAS,
-- Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS GROUP
-- Mykim CHKLI, COO ZENITHOPTIMEDIA (China),
-- Andrew CANTER, Branded Content Marketing Association (UK)
-- Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)


Home » MusicDish*China » China Connect - Brands & Music: Tapping China's Youth Consumer
Permalink:http://www.musicdish.com/mag/?id=13360
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» Veteran Chinese Rocker Wu Tong Presents "Song of the Sheng"

» Inner-Mongolian Indie Band Ajinai's World Tour Launches in Toronto

» 26th Annual Golden Melody Awards & Festival

» MusicDish*China Review: 'Chinese Kiss' From Chinese Music to Hip Hop

» JUE | Music + Art Presents Awesome Tapes from Africa

MusicDish*China Directory



» [2015-03-30] ReverbNation And SESAC To Nurture Emerging Artists; Strategic Relationship That Provides A Path For ReverbNation Artists To Become Part Of The SESAC Community

» [2015-03-24] Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"; Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"

» [2015-03-24] Inner-Mongolian Indie Band Ajinai's World Tour Launches In Toronto; Small World Will Be Opening Their 13th Annual Asian Music Series With Chinese Indie Band Ajinai On April 2

» [2015-03-21] 26th Annual Golden Melody Awards & Festival; 31 "Stars Of Golden Melody" Presented At A Press Conference Held In Taipei, Announcing Proudly The Very First Round Of Performers And Programming

» [2015-03-21] Toyota 'Feeling The Street' Global Street Music Campaign; Toyota Motor Corporation Announced On March 18 The Launch Of "Feeling The Street," A Global Street Music Initiative

» [2015-03-20] MusicDish*China Review: 'Chinese Kiss' From Chinese Music To Hip Hop; Born From An Immersion In The 60s Chinese Music, Chinese Kiss Is The Crossroad Between Hip Hop And Chinese Music

» [2015-03-16] JUE | Music + Art Presents Awesome Tapes From Africa; JUE | Music + Art Is Bringing Cassette Culture Back To China Come This March With Awesome Tapes From Africa

» [2015-03-15] Students, Musicians And Filmmakers Unite For The 'Take Me To The River' Education Initiative Launch; William Bell, Otis Clay, Bobby Rush, Frayser Boy, Al Kapone And More Help Launch The Take Me To The River Education Initiative

» [2015-03-14] ASCAP CEO Elizabeth Matthews Testifies For Senate Judiciary Subcommittee; Calls For Changes To Antiquated Music Licensing System To Better Reflect Free-Market Rates For Songwriters

» [2015-03-12] JUE | Music + Art Launches 7th Edition In Beijing & Shanghai; After An Incredible 6 Years During Which Time JUE Grew From A Handful Of Events Over A Few Days In 2009 To 135 Events Over 2 Weeks In 2014, The 2015 Edition Will Be More Focused And Curated Than Ever

» [2015-03-12] Kenney Shiu Appointed New Director Finance & A&R At BMG China; BMG Has Reinforced Its Commitment To Its Growing Operation In China With The Appointment Of Kenney Shiu Who Will Oversee Business Expansion In Hong Kong And Taiwan

» [2015-03-12] Dutch Indie-Rock/Modern Wave Band Atlantic Attraction Tours China; The Debut Record 'Far From Home,' Which Will Be Released This Spring, Will Coincide With Their First Tour Of China
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Celebrating 10 Years Of Success And Community In The Midwest With Mindset Evolution

The Underground Presents PLANETROX China 2015

Dramatic New Solo Piano Album Represents Several "Firsts" For Award-Winning Artist Fiona Joy And Cookie Marenco’s Blue Coast Music Group

On Easter Sunday 2015, The Light Will Shine In The Darkness

Meresha - 1st Ever World Music Premier On The #1 Social Media Startup Tsu April 7

Legendary Stax Guitarist Steve Cropper And Rock Newcomer Matt Miller Make Beautiful Music Together

Taiwan's Bearbabes Answer "How To Love" With Upcoming Performances

Aleynu. New Video From LENKA LICHTENBERG Is Upon Us!



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships