William Wei: From Taiwanese Indie to the World
Taiwanese singer/songwriter William Wei epitomizes the evolution of Asian indie music
Taiwanese singer/songwriter William Wei epitomizes the evolution of Asian indie music. Starting from extremely humble origins, Wei began his career by personally composing all of his sounds on his debut album. However, his talent quickly caught the attention of industry professionals and fans alike, and his career took off from that point. Recently, he joined Taiwan acts Salamander and Asian Queen of Pop Jolin Tsai at the 2013 MIDEM festival and "Taiwan Music Night" concert at Paris' Le Trianon this January.
Just how exactly did Wei become such a hit? Wei's folk pop sounds always had a wide appeal. He expressed joy in creating melodies that "people can enjoy." However, Wei also believes the Internet played a significant role in his career. He began by posting songs he composed and performed on StreetVoice, a social media site similar to Myspace. Attracted by his talent, record companies scouted him and signed him on. As a member of the "E-generation", Wei explains, "The Internet has helped us musicians so much." Internet granted him the exposure needed to kickstart his career. Even after exposure, the 26-year old continues to maintain close relationships with fans on media sites.
Wei's popularity is not local to Taiwan. Like many artists, he concedes that the Taiwanese market is "relatively small". However, he also believes that as native-Chinese speakers, they hold a significant advantage and can reach a broad audience. "When writing songs, artists should just focus on good melodies, lyrics, and material that can move people," he explains. For Wei, artists do not need to localize themselves or cater to Chinese audiences. He believes that if the music is done right, fans will appear.
Moving forward, Wei believes he has reached a certain "safety net" in the Chinese pop culture. He hopes to explore other styles and break into international markets. Aside from the Asian market, Wei has also considered reaching an English-speaking audience and has been writing English singles since his career started. Again, using the power of the Internet, Wei hopes to collaborate with other Western artists, such as Jason Mraz, John Mayer, and his favorite artist, Sting, in the future. As a member representing Taiwanese music at MIDEM festival, perhaps Wei's dreams are closer than he thinks.
» Shadow Beats: Pet Conspiracy + 8actagon Projects Curated Experience
» SHADOW BEATS (Chinese version)
» "Useless Rock" Concert by Second Hand Rose
» Online Chinese Portals Take Joint Action Against Baidu and QVOD For Online Video Piracy
» Chris Lee (Li Yu Chun) Of China Named "2013 MTV EMA" Worldwide Act
» [2013-11-25] Shadow Beats: Pet Conspiracy + 8actagon Projects Curated Experience; Shadow Beats, A Live Sensory Performance And Exhibition, Will Include Pet Conspiracy's Sixth Live Solo Show And A Photography + Film Experience Curated By 8actagon Projects
» [2013-11-25] SHADOW BEATS (Chinese Version); Pet Conspiracy Concert + An Experience Curated In Collaboration With 8actagon Projects
» [2013-11-22] "Useless Rock" Concert By Second Hand Rose; Second Hand Rose Will Now Be The First Rock Band To Perform In The 3000-seat Beijing Workers' Gymnasium, A Prestigious State-owned Venue
» [2013-11-16] Online Chinese Portals Take Joint Action Against Baidu And QVOD For Online Video Piracy; Lawsuits Seeking RMB300 Million In Damages Filed Against Baidu And QVOD On Claims Of Spreading Pirated Videos And Engaging In Hotlinking
» [2013-11-16] Chris Lee (Li Yu Chun) Of China Named "2013 MTV EMA" Worldwide Act; Asia Wins MTV EMA Worldwide Act Category For The Third Year In A Row
» [2013-11-15] Sir Tom Jones Rocked Muscat With Outline Butterfly; Production Was Provided By The Muscat-based Talentz Centre LLC, The Largest Production Operation In Oman
» [2013-11-15] PRS For Music Honour Electronic Music Duo Orbital; Iconic Group Unveil Music Plaque At Site Of First Live Gig In North London
» [2013-10-28] How To Best Make Use Of Your Spotify, YouTube And Deezer Platforms; Missed The SGMUSO Open House Last Saturday? No Worries, As We Have Captured The Tips Dished Out By The Panel On Digital Distribution
» [2013-10-23] MESAK Feat. CLAWS COSTEAU China Tour 2013 (Chinese Version); MESAK Feat. CLAWS COSTEAU China Tour 2013 (Chinese Version)
» [2013-10-22] MESAK Feat. CLAWS COSTEAU Bring Skweee To China! Tour 2013; MESAK Is Coming To China To Introduce A Brand New Style Of Music From Finnish Record Label Harmönia Called Skweee
» [2013-10-08] SBKVLT @ Dong Dong Festival: Asia's DJ Cream Of The Crop; Featuring DJs Dragon [Thailand], Jase [Vietnam], Red-i & Soulflower [Philippines], ChaCha & Drunk Monk [Shanghai], And More!
» [2013-10-06] DongDong - The East Is Moving!; DongDong Music Festival And Convention Provides A Platform For Both Musicians And Professionals To Network, Learn And Trade In China
follow MusicDish on