William Wei: From Taiwanese Indie to the World
Taiwanese singer/songwriter William Wei epitomizes the evolution of Asian indie music
Taiwanese singer/songwriter William Wei epitomizes the evolution of Asian indie music. Starting from extremely humble origins, Wei began his career by personally composing all of his sounds on his debut album. However, his talent quickly caught the attention of industry professionals and fans alike, and his career took off from that point. Recently, he joined Taiwan acts Salamander and Asian Queen of Pop Jolin Tsai at the 2013 MIDEM festival and "Taiwan Music Night" concert at Paris' Le Trianon this January.
Just how exactly did Wei become such a hit? Wei's folk pop sounds always had a wide appeal. He expressed joy in creating melodies that "people can enjoy." However, Wei also believes the Internet played a significant role in his career. He began by posting songs he composed and performed on StreetVoice, a social media site similar to Myspace. Attracted by his talent, record companies scouted him and signed him on. As a member of the "E-generation", Wei explains, "The Internet has helped us musicians so much." Internet granted him the exposure needed to kickstart his career. Even after exposure, the 26-year old continues to maintain close relationships with fans on media sites.
Wei's popularity is not local to Taiwan. Like many artists, he concedes that the Taiwanese market is "relatively small". However, he also believes that as native-Chinese speakers, they hold a significant advantage and can reach a broad audience. "When writing songs, artists should just focus on good melodies, lyrics, and material that can move people," he explains. For Wei, artists do not need to localize themselves or cater to Chinese audiences. He believes that if the music is done right, fans will appear.
Moving forward, Wei believes he has reached a certain "safety net" in the Chinese pop culture. He hopes to explore other styles and break into international markets. Aside from the Asian market, Wei has also considered reaching an English-speaking audience and has been writing English singles since his career started. Again, using the power of the Internet, Wei hopes to collaborate with other Western artists, such as Jason Mraz, John Mayer, and his favorite artist, Sting, in the future. As a member representing Taiwanese music at MIDEM festival, perhaps Wei's dreams are closer than he thinks.
» The Connect Sessions: An Extravaganza Presented by SPIN and Powered by Microsoft
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» Incisors Break Through The Dawn With Their Debut Album On Nov. 28
» The First Chinese Rock Exhibition Launched in Beijing
» The Modern Musical Magi Of Beijing
» [2014-12-20] Is Nashville's New "It" City Status Threatening Its Musical Roots?; In Nashville's Progress V. Preservation Debate, The Home Turf For Blues 'n' Roots Master Stacy Mitchhart Is At The Epicenter Of The Battle
» [2014-12-19] The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft; The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft
» [2014-11-20] BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump; BMG Will Exclusively Manage All Giant Jump's Recording And Music Publishing Rights, Both Domestically And Internationally
» [2014-11-20] CMA Gives Snapshot Into Music Discovery Behavior; While AM/FM Radio Ranked No. 1 As A Music Source, Streaming Apps And TV Drove Higher Levels Of New Artist Discovery Compared To Radio
» [2014-11-13] How To Manage Your Talent: FIVE Realistic Tips For Success; Talent Agent, Motivational Speaker And Author Of Come Fly With Me... Michael Bublé's Rise To Stardom (A Memoir)
» [2014-11-13] Executive Wach: Villanova University School Of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records; Villanova University Law Professor; Stage Director Of Don Giovanni Production; UMPG Special Advisor; Music Group Snr Manager, Professional Division For Asia Pacific; HighVolMusic Talent Relations VP; New West Records President
» [2014-11-13] PRS Guitars Amps Up 30 Years Of Manufacturing; The PRS US-made 30th Anniversary Core Model Is A Prime Example Of How Paul And The Craftsmen At PRS Keep Focused On Providing The Best Possible Instruments
» [2014-11-09] Spotify Overtakes ITunes In Europe For Kobalt; Spotify Revenues Surpass ITunes Revenues In Europe By 13% For Kobalt Clients
» [2014-11-06] Incisors Break Through The Dawn With Their Debut Album On Nov. 28; Incisors Break Through The Dawn With Their Debut Album On Nov. 28
» [2014-11-04] The First Chinese Rock Exhibition Launched In Beijing; "Serve The Rock" Exhibition Showcases Rare Collections And Documents From Major Historical Events In The Development Of Chinese Rock
» [2014-11-02] CIAM Congress Meets In Nashville To Discuss Music Copyright In The Digital Age; Fair Trade Music Project Unanimously Adopted To Promote Fair Trade Remuneration For Creators
» [2014-11-01] The Modern Musical Magi Of Beijing; Djang San Will Be Performing At Yugong Yishan On November 26 As Part Of The Dong Dong Music Festival And Convention
follow MusicDish on