William Wei: From Taiwanese Indie to the World
Taiwanese singer/songwriter William Wei epitomizes the evolution of Asian indie music
Taiwanese singer/songwriter William Wei epitomizes the evolution of Asian indie music. Starting from extremely humble origins, Wei began his career by personally composing all of his sounds on his debut album. However, his talent quickly caught the attention of industry professionals and fans alike, and his career took off from that point. Recently, he joined Taiwan acts Salamander and Asian Queen of Pop Jolin Tsai at the 2013 MIDEM festival and "Taiwan Music Night" concert at Paris' Le Trianon this January.
Just how exactly did Wei become such a hit? Wei's folk pop sounds always had a wide appeal. He expressed joy in creating melodies that "people can enjoy." However, Wei also believes the Internet played a significant role in his career. He began by posting songs he composed and performed on StreetVoice, a social media site similar to Myspace. Attracted by his talent, record companies scouted him and signed him on. As a member of the "E-generation", Wei explains, "The Internet has helped us musicians so much." Internet granted him the exposure needed to kickstart his career. Even after exposure, the 26-year old continues to maintain close relationships with fans on media sites.
Wei's popularity is not local to Taiwan. Like many artists, he concedes that the Taiwanese market is "relatively small". However, he also believes that as native-Chinese speakers, they hold a significant advantage and can reach a broad audience. "When writing songs, artists should just focus on good melodies, lyrics, and material that can move people," he explains. For Wei, artists do not need to localize themselves or cater to Chinese audiences. He believes that if the music is done right, fans will appear.
Moving forward, Wei believes he has reached a certain "safety net" in the Chinese pop culture. He hopes to explore other styles and break into international markets. Aside from the Asian market, Wei has also considered reaching an English-speaking audience and has been writing English singles since his career started. Again, using the power of the Internet, Wei hopes to collaborate with other Western artists, such as Jason Mraz, John Mayer, and his favorite artist, Sting, in the future. As a member representing Taiwanese music at MIDEM festival, perhaps Wei's dreams are closer than he thinks.
» MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia and NMS
» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program
» Blue Note Entertainment Group Further Expands East With New Venue In Beijing
» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield
» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show
» [2015-07-07] New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House; NIE Presents: The Hsu-nami, Fuck Your Birthday, NegativeHate, Stereobird @ Santos Party House
» [2015-07-05] MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS; Latest Developments At MusicDish*China, Including Bookings At Snow Mountain Music Festival, Partnership With Beijing's DDC, Call-to-bands For NAMM Musikmesse Russia 2015 And New Music Seminar
» [2015-06-30] 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program; MusicDish*China Is Proud To Be An Official Sponsor Of DDC (Dusk Till Dawn) First Year Anniversary Celebration
» [2015-06-29] The Challenges Of Learning How To Play Drums; Before You Start Building Your Neil Peart-sized Kit, There Are A Few Things To Learn
» [2015-06-28] Blue Note Entertainment Group Further Expands East With New Venue In Beijing; Blue Note Beijing Open In 2016; Two Additional Blue Note's In Shanghai & Taipei To Open Within Three Years
» [2015-06-21] From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield; The First DJ Ever In North Korea Comes To NY's Lower East Side For An Eclectic Night Of Performances
» [2015-06-02] Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show; Second Hand Rose Will Be Performing At Palo Alto's Albert & Janet Schultz Cultural Arts Hall On July 10th
» [2015-06-01] Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music; Talking During The Vote For Music Keynote At The Great Escape, Martin Goldschmidt Called For The UK Government To Give Tax Breaks Directly To Music Businesses
» [2015-05-31] Strong Opportunities For International Tech Manufacturers Among Chinese Consumers; 63% Of Chinese Consumers Prefer International Brands For Purchase Of Smartphones, Televisions Or Wearable Devices
» [2015-05-31] New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House; China's Boldest Rock Band Will Return To The Big Apple With A Show At Chinatown's Santos Party House
» [2015-05-22] MusicDish*China Tours, Signing, NYCxDesign And Planetrox; It's Been A Busy 2015 With New Tours, Our Launch Into The Art/design World And Signing Of One Of The Pioneers Of Chinese Rock
» [2015-05-19] Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC; Western Canadian Music Awards Nominee Returns To China For 7 Dates In Beijing, Changsha, Wuhan, Guangzhou And Tianjin
follow MusicDish on