MusicDish e-Journal - March 24, 2018
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Huawei Sponsors Jonas Brothers Tour
Huawei Sponsors Jonas Brothers Tour
By Yingjie Abby Sun
(more articles from this author)
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世界著名的电信设备生产营销商,来自中国的华为公司近日宣布他们将赞助7月10日在芝加哥Charter One Pavilion火爆开唱的乔纳斯兄弟美国巡演。此次赞助将助力华为公司的全球品牌营销战略,并且为其接下来将在美国营销的新智能设备荣耀的宣传打下头阵 。

乔纳斯兄弟表示非常兴奋能和华为合作。他们说自己很早就是智慧手机和社交网络的拥护者,通过手机和粉丝沟通联络。经过三年的艰辛,重返舞台,非常期待和华为的合作。与此同时,华为的美国区副总裁Michael Chuang也表示: 我们的很多消费者都是乐迷,这次合作让他们能够通过独有的方式了解这支美国顶尖的乐团。赞助乔纳斯兄弟前我们曾在芝加哥成功举办了Taste of Chicago,并且在近期的全球移动通信大会上,我们也宣布了新一年的全球消费品牌战略,承诺给消费者带来更有价值的产品。而这次赞助活动也是我们兑现承诺的一部分。

除了赞助此次巡演,华为接下来将会举办一系列以顾客为导向的活动,从而为其全新打造的智慧手机荣耀在美国的营销打开揭幕战。而乔纳斯兄弟将会展开27站的城市巡演,包括波士顿,芝加哥,拉斯维加斯,洛杉矶,纽约,三藩,以及加拿大的多伦多。此次赞助也伴随着其上周首播的火热单曲"Pom Poms"而浮出水面。从4月9日起,乔纳斯歌迷俱乐部的成员便通过官网优先预购部分城市的巡演门票。更多信息请访问

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