MusicDish e-Journal - February 25, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

The Changing Landscape of China's Online Music Market
Online live concert and pay per download services generated total revenue of 1.82 billion Yuan (USD 303 million), an increase of 379%
By Yuhao Xiang
(more articles from this author)
2013-05-16
Comment | Email | Print | RSS

According to China Culture Market site (www.ccm.gov.cn), music consumers have drastically increased in year 2012, as a result of the increasing amount of internet users through devices such as smartphones and improved network speeds from the carriers. Undeniably, the music industry itself has been maturing over time as the government also has been playing a vital role in copyright control.

In addition to the traditional business model, the majority of music consumers are moving towards online music services. By the end of 2012, there were 575 registered companies operating China's online music market, an increase of 27.2% compared to 2011, and the number is still growing. Although free music services still dominate the market, newly developed music services have begun having an influence on the market and gaining popularity. For example, online live concert and pay per download services generated total revenue of 1.82 billion Yuan (USD 303 million), an increase of 379% from 380 million Yuan (USD 63 million) in 2011.

As for online music consumers, there are total of 426 million users, with 77.3% of them as active users. Moreover, there is a decreasing gap between male and female users and growing amount of users across diverse age groups and incoming levels.

As illustrated by the above chart, China mobile music market reached 2.72 billion Yuan (USD 453 million) last year. Thanks to large amount of mobile device sales and improved network bandwidths, internet users are consistently growing, extended to 750 million music subscribers, with 66.9% of active users. It also shows that music providers are rising as they seek to provide better and newer services for their customers.

While the industry is booming, China's music market is still facing major problems. First, copyright control remains difficult to enforce. Although many major providers such as Baidu, Tencent, Kuwo, Duomi, and Xiami have already started offering paid digital music services, many unauthorized providers are still offering free music services on the internet. Second, online music providers still rely on an unsustainable profit model, relying primarily on advertising revenue for most of their income by attracting users with free music services. With most consumers are unwilling to pay for music services and the providers are heavily depended on large amount of users to browse their ads, the market still has a long way to mature, not to mention that the payment methods have yet to be standardized. Lastly, due to the unpredictability and risk associated with the music market, there has been a lack of interest from investors, severely limiting the markets development.


Home » MusicDish*China » The Changing Landscape of China's Online Music Market
Permalink:http://www.musicdish.com/mag/?id=13385
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» Earl & The Steadies Sign With MusicDish For Representation in China

» Armada Night - China

» NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'

» Music Marketing Agency Syn Launches Beijing Office

» World Blues & Roots Band Harper and Midwest Kind China Tour

MusicDish*China Directory



» [2017-02-22] Earl & The Steadies Sign With MusicDish For Representation In China; The Band Will Tour Mainland China In May In Support Of The Release Of Their 2016 Album "Love Revolution"

» [2017-02-18] Armada Night - China; The Amsterdam-based Record Label Has Announced The First-ever Armada Night China Tour

» [2017-02-16] NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'; Brooklyn-based, Chinese-transplant Bohan Phoenix Unites Cultures And Expresses His Mixed Identity

» [2017-02-15] Music Marketing Agency Syn Launches Beijing Office; Syn Announced The Official Launch Of The Beijing Office, Broadening The Horizons Of The Tokyo-based Music Marketing Agency

» [2017-02-15] Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production; Warner/Chappell Promotes Aaron Gant To Senior Vice President Of Production After 25 Years In The Industry

» [2017-02-08] World Blues & Roots Band Harper And Midwest Kind China Tour; The 2-week Tour Will Bring Their Unique Sound To Beijing, Tianjin, Shanghai, Wuhan And Shijiazhuang

» [2017-02-07] ASCAP Expands Asia-Pacific Strategy; Leading US PRO Engages CML Consultancy Services To Work On Asia-Pacific Strategy And Revenue Growth Opportunities

» [2017-02-05] Why Do So Many Music Technology Startups Fail?; A Major Problem Is That Many Music Industry Startups Do Not Actually Test Their Riskiest Assumptions When Developing A Strategy

» [2017-01-28] New Report Debates Future Of Arts & Culture Ticketing; REMIX Report Sheds Light On Whether Arts And Culture Organisations Should Be Creating In-house Ticketing Solutions Or Using Third-party Platforms

» [2017-01-25] Sino-Franco Festival Partnership: YinYang Music & Chateau Perche; YinYang Music Festival Announced An Artist Exchange Project For 2017 With Chateau Perche Festival

» [2017-01-21] China's Leading Streaming Platform To Talk Strategy At Midem 2017; Tencent Music Entertainment Group's VP Andy NG To Keynote

» [2017-01-20] An Open Letter To President Donald J. Trump; We Say 'Well Said!'
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Earl & The Steadies Sign With MusicDish For Representation In China

David Vaters New Solo Release

Danish Singer Songwriter & Veteran Stars Win Acoustic Music Awards

MusicDish*China Presents Harper And Midwest Kind China Tour

Innovative Music Transcription Company Launches New Service

Indie LGBT Artist Craymo Wins 2nd Worldwide Music Contest In A Row, This Time For Best Video For Song Promoting Diversity, Equality And Peace, One Love One World

Jennifair "Sugar" Featuring Deion Luis (Official Video)



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships