MusicDish e-Journal - December 11, 2016
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

The Changing Landscape of China's Online Music Market
Online live concert and pay per download services generated total revenue of 1.82 billion Yuan (USD 303 million), an increase of 379%
By Yuhao Xiang
(more articles from this author)
2013-05-16
Comment | Email | Print | RSS

According to China Culture Market site (www.ccm.gov.cn), music consumers have drastically increased in year 2012, as a result of the increasing amount of internet users through devices such as smartphones and improved network speeds from the carriers. Undeniably, the music industry itself has been maturing over time as the government also has been playing a vital role in copyright control.

In addition to the traditional business model, the majority of music consumers are moving towards online music services. By the end of 2012, there were 575 registered companies operating China's online music market, an increase of 27.2% compared to 2011, and the number is still growing. Although free music services still dominate the market, newly developed music services have begun having an influence on the market and gaining popularity. For example, online live concert and pay per download services generated total revenue of 1.82 billion Yuan (USD 303 million), an increase of 379% from 380 million Yuan (USD 63 million) in 2011.

As for online music consumers, there are total of 426 million users, with 77.3% of them as active users. Moreover, there is a decreasing gap between male and female users and growing amount of users across diverse age groups and incoming levels.

As illustrated by the above chart, China mobile music market reached 2.72 billion Yuan (USD 453 million) last year. Thanks to large amount of mobile device sales and improved network bandwidths, internet users are consistently growing, extended to 750 million music subscribers, with 66.9% of active users. It also shows that music providers are rising as they seek to provide better and newer services for their customers.

While the industry is booming, China's music market is still facing major problems. First, copyright control remains difficult to enforce. Although many major providers such as Baidu, Tencent, Kuwo, Duomi, and Xiami have already started offering paid digital music services, many unauthorized providers are still offering free music services on the internet. Second, online music providers still rely on an unsustainable profit model, relying primarily on advertising revenue for most of their income by attracting users with free music services. With most consumers are unwilling to pay for music services and the providers are heavily depended on large amount of users to browse their ads, the market still has a long way to mature, not to mention that the payment methods have yet to be standardized. Lastly, due to the unpredictability and risk associated with the music market, there has been a lack of interest from investors, severely limiting the markets development.


Home » MusicDish*China » The Changing Landscape of China's Online Music Market
Permalink:http://www.musicdish.com/mag/?id=13385
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» Black Kirin Opens 2017 With New Members At Beijing's Yugong Yishan

» World Creators Forum Held in Beijing

» Jungle Boogie - Outline Sound at South China's Top EDM Festival

» Inaugural MAMA Creators' Forum in Hong Kong

» Live Streaming Eagle I Stallian "Reckless Gods" China Tour

MusicDish*China Directory



» [2016-11-23] Viberate.com Statistical Resource For Music Professionals; Viberate.com - The New Music Analytics Service Launched Last Month As A Free Beta

» [2016-11-22] Proper Becomes European Hub For Believe, Picks Up Glitterbeat; Proper Has Expanded Its Deal With Believe To Include Storage And Shipping To Europe And Signed New Distribution Deal With Glitterbeat Records

» [2016-11-18] Inaugural MAMA Creators' Forum In Hong Kong; Quincy Jones, QQMusic, KKBOX, Warner Music, AEG Live Will Participate In MAMA Creators' Forum

» [2016-11-17] Live Streaming Eagle I Stallian "Reckless Gods" China Tour; Live Streaming Has Boomed In China And We Decided To Take Full Advantage For Eagle I Stallian's China Tour

» [2016-11-16] Koto-toting Jazz-Folk Trio The Jessica Stuart In Beijing; Toronto-based Indie Jazz-folk Trio The Jessica Stuart Few Is Returning To China To Introduce Their Last Album "The Passage"

» [2016-11-15] BMG And Alibaba Music Deepen Music Partnership; New Exclusive Rights Deal And Plan To Develop New Music-Based Properties

» [2016-11-14] Ambient Chill Out Night @ Dada Beijing; Dada Beijing Brings Back Our Ambient Chill Out Night

» [2016-11-14] Warner/Chappell Names Monica Lee President, Asia-Pacific; Lee Will Oversee The Publisher's Operations Across The Region

» [2016-11-10] Sub Terra #3 - 12th November Promises; Sub Terra #3 Is All About Celebrating Hon Kong's Freshest Sounds And Original Acts

» [2016-11-05] Deadline Upcoming: USArtists International 2016-2017; USArtists International Provides Grants To Ensembles And Individual Performers In Music Invited To Perform At Significant International Festivals

» [2016-11-02] Fashion Rocks First Time In Asia; Fashion Rocks Offers An Exclusive Experience Combining Fashion By Top Fashion Brands And Live Music Performances By World-renowned Musicians

» [2016-10-31] Elenore "Into The Shadow" Tour Continues In Beijing And Shanghai; Following The September Release Of Their EP Into The Shadow, Beijing Band Elenore Strikes Out On Their Second National Tour
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Gig Performer Software Elevates Live Performing Experience Providing Complete And Effortless Control Over A Live Music Rig

Toronto's K-Slick Realeases New Music Video

Singer/Songwriter Katie Garibaldi Original Christmas Song Out Now!

Anthony Caceres Releases Smooth Jazz Single "A Very Special Christmas"

Atlanta-based Rapper Chris Jamez New Single "Street Soldiers"

VersusMedia Launches New Website For Its Film Music Service

Lost Elysium Launches Their Newest Single From Woodstock New York



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships