MusicDish e-Journal - February 28, 2015
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

The Changing Landscape of China's Online Music Market
Online live concert and pay per download services generated total revenue of 1.82 billion Yuan (USD 303 million), an increase of 379%
By Yuhao Xiang
(more articles from this author)
2013-05-16
Comment | Email | Print | RSS

According to China Culture Market site (www.ccm.gov.cn), music consumers have drastically increased in year 2012, as a result of the increasing amount of internet users through devices such as smartphones and improved network speeds from the carriers. Undeniably, the music industry itself has been maturing over time as the government also has been playing a vital role in copyright control.

In addition to the traditional business model, the majority of music consumers are moving towards online music services. By the end of 2012, there were 575 registered companies operating China's online music market, an increase of 27.2% compared to 2011, and the number is still growing. Although free music services still dominate the market, newly developed music services have begun having an influence on the market and gaining popularity. For example, online live concert and pay per download services generated total revenue of 1.82 billion Yuan (USD 303 million), an increase of 379% from 380 million Yuan (USD 63 million) in 2011.

As for online music consumers, there are total of 426 million users, with 77.3% of them as active users. Moreover, there is a decreasing gap between male and female users and growing amount of users across diverse age groups and incoming levels.

As illustrated by the above chart, China mobile music market reached 2.72 billion Yuan (USD 453 million) last year. Thanks to large amount of mobile device sales and improved network bandwidths, internet users are consistently growing, extended to 750 million music subscribers, with 66.9% of active users. It also shows that music providers are rising as they seek to provide better and newer services for their customers.

While the industry is booming, China's music market is still facing major problems. First, copyright control remains difficult to enforce. Although many major providers such as Baidu, Tencent, Kuwo, Duomi, and Xiami have already started offering paid digital music services, many unauthorized providers are still offering free music services on the internet. Second, online music providers still rely on an unsustainable profit model, relying primarily on advertising revenue for most of their income by attracting users with free music services. With most consumers are unwilling to pay for music services and the providers are heavily depended on large amount of users to browse their ads, the market still has a long way to mature, not to mention that the payment methods have yet to be standardized. Lastly, due to the unpredictability and risk associated with the music market, there has been a lack of interest from investors, severely limiting the markets development.


Home » MusicDish*China » The Changing Landscape of China's Online Music Market
Permalink:http://www.musicdish.com/mag/?id=13385
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» China Arts Foundation International 2nd Annual Chinese New Year Gala

» Avent Studio: A Touch of Beijing Art in NYC

» Tim Lies Releases Chengjsihan Song For Chinese New Year

» Asian Song Placements On Colectivo Bunka Compilation by MusicDish

» Sanlitun's FUBAR: The Latest Entry In Beijing's Live Music Scene

MusicDish*China Directory



» [2015-02-26] China Arts Foundation International 2nd Annual Chinese New Year Gala; CAFI Honored Former U.S. Ambassador To China Jon Huntsman, Artistic Director And Chief Conductor Of The China Philharmonic Orchestra Long Yu And Chinese Ambassador And Consul General Of China Qiyue Zhang

» [2015-02-23] Avent Studio: A Touch Of Beijing Art In NYC; "Finding Puberty" Invited Its Audience To "look Back To Their Lives And To Recall Their Memories Of The Simplest And Vivid Days."

» [2015-02-22] Hampton Hotels Leverages Music And Emotion; Hotel Chain's Audio-Focused Marketing Campaign Enlists Music Groups "Wild Cub" And "Belle And Sebastian" To Add A Soundtrack To Its Brand Story

» [2015-02-21] Ebook And Music Downloads Stagnate While Mobile Games And Videos See Strong Growth; Music Downloads Are Losing Share, Particularly Affected By The Rise In Music Subscription And Streaming Services

» [2015-02-17] BakerHostetler Files Copyright Infringement Complaints For Freeplay Music Against Multi-Channel Networks; Freeplay Is Seeking To Protect Against Continuing And Systemic Copyright Infringement By MCNs

» [2015-02-16] Tim Lies Releases Chengjsihan Song For Chinese New Year; Ring Out The Old Year Of The Horse With Celebration Of Chengjisihan Rock Song!

» [2015-02-14] CISAC Releases 2015 Global Collections Report; Performing Rights Reach An All-time High Of 6bn On Stable Royalty Collections Worldwide

» [2015-02-14] Lauren Ceradini Joins Capitol Music Group As Vice President Of Publicity; Ceradini Will Design And Execute Publicity Plans For CMG Artists And Projects Spanning The Company's Portfolio Of Labels

» [2015-02-14] Asian Song Placements On Colectivo Bunka Compilation By MusicDish; China's Biggest Indie Rock Band Second Hand Rose's Signature Track "Picking Flowers" And Taiwanese Indie Rock Band Bearbabes' Song "Angel" Are On The Compilation

» [2015-02-06] Sanlitun's FUBAR: The Latest Entry In Beijing's Live Music Scene; "We Plan To Make FUBAR Live House The Best Live Music Venue In The Sanlitun Area And A 'centre' For Musicians To Perform, Meet And Call Home"

» [2015-02-04] Excellent Eclectic Night At Beijing's Underground Showcase; An 8-hour Event That Featured Almost Everything; Mongolian Folk, Puppet Theatre Electronica, Americana, Progressive, Experimental And New Rock, Bass And Drums

» [2015-01-21] Red Bull Music Academy Sessions Kicks Off China Tour; In Order To Promote Applicants To The 2015 Red Bull Music Academy, Austrian International Red Bull Is Coordinating A Five City Tour In China
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

MusicDish Review: Marilyn Music Single "Smoke And Mirrors"

Andre Xcellence! & American Commission Release The Official Video For "Game Of Thrones"!

Anouschka Bridges African Pop With Western Songwriting

GRAMMY Gold For Rob Chiarelli

Soundizers Announces The Release Of StereoMonoizer

Free Eventide Looper For All H9 Owners For Limited Time

Robert Kramer Releases "Branded" For Valentines Day

Cosmopolitan Country Artist Rhea Francani Releases Debut EP



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships