MusicDish e-Journal - July 27, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

New Music Streaming Survey Shows Trends In Europe
Usage and willingness to pay continue to increase
By Mi2N
(more articles from this author)
2013-05-31
Comment | Email | Print | RSS

The numbers are from a survey conducted by Respons Analyse for streaming service WiMP in January, February and March this year. WiMP runs the survey continuously in its current markets, this time Norway, Sweden, Denmark, Germany and Poland.

"It is great to see that willingness to pay continues to increase and as a broader scope of people start using streaming services, willingness to pay also increase across age groups. The next step for WiMP now is to offer additional services such as WiMP HiFi with lossless streaming that we are currently beta testing", says Per Einar Dybvik, Head of Product and Norway CEO of WiMP.

The numbers show a significant increase in willingness to pay. Sweden, who has had access to streaming services the longest, has now been overtaken by Norway: 48% of Norwegians now say that they are willing to pay for a music streaming service, increasing fifteen percentage points since June 2012. Poland, only recently gaining access to services such as WiMP, has jumped straight into second place with 40% of Poles willing to pay for such a service. In Sweden, 35% now say yes, followed by Denmark with 30% and Germany, where 28% now claim to be willing to pay for a music streaming service. In addition, a large amount answer that their willingness to pay depends on the service. An average across all five countries of only 25% say no to payment.

WiMP has conducted population surveys since June 2011 and earlier surveys showed that willingness to pay is strongest among the youngest generation, those under the age of 30. The new numbers show that this is about to level out: The age group 30-39 is now almost as willing to pay as those under 30 and the gap for higher age groups decreases. This applies in all countries.

Usage of streaming has increased in all countries, and significantly in Sweden and Norway. In the survey from last June, over one third of Swedes stated that they listened to music through streaming last week. Although not directly comparable, the new survey shows that almost half of Swedes and Norwegians now listen to music through streaming weekly or more often and in total 3 in 4 use a streaming service in Sweden, 8 in 10 in Norway. For the other countries, the numbers show that 30% of Danes, 33% of Germans and 37% of Poles listen to music through streaming weekly or more often. For comparison, 40% of Norwegians, 36% of Swedes, 41% of Danes, 63% of Germans and 59% of Poles listen to music from CDs weekly or more often.

According to the respondents, the streaming trend will continue to grow in the future: When asked about how they think they will listen to music one year from now, 58% of Norwegians, 53% of Swedes, 37% of Danes, 41% of Germans and 45% of Poles say they will listen to music through streaming services weekly or more often. One year from now, 39% of Norwegians, 36% of Swedes, 41% of Danes, 61% of Germans and 65% of Poles think they will listen to music via CDs weekly or more often.

Pop is the genre most of the respondents state as their favorite, followed by rock. However, respondents stating rock to be their favorite genre use streaming services to a greater extent than those who enjoy pop the most. This is especially true for Norway, Sweden and Germany.


Home » Insider Scoop » New Music Streaming Survey Shows Trends In Europe
Permalink:http://www.musicdish.com/mag/?id=13399
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» Music Streaming Service: The Next Frontier for Tesla and Elon Musk

» Generation Z: Meet the Young Millennials

» Analysis Of Merlin's Revenue Distributions

» Vivid Seats Reveals Summer Concert Pricing Preview

» The Changing Face of China's Music Market

Insider Scoop Directory



» [2017-07-05] Music Streaming Service: The Next Frontier For Tesla And Elon Musk; Critical Of Existing Streaming Algorithms And The Quality Of Their Playlists, Elon Musk Promised To Build A Music Service Feature For Tesla Vehicles

» [2017-07-05] Generation Z: Meet The Young Millennials; Teens Value Video Platforms For Music Discovery And Social Engagement, But, As They Develop As Music Consumers, Look To Audio Streaming Services

» [2017-07-04] MusicDish Review: Xi'an Post-Punk Band FAZI 3rd Album "Heart Of Desire"; With Their Usual Blunt Directness, FAZI Once Again Created Music That Awakens The Listeners, Arranged Thick And Deep, Graceful, Velvety Sounds To Adorn This Album

» [2017-07-04] Aloft Hotels And MTV Spotlight Top Asia Pacific Music Talent; Aspiring Musicians Are Invited To Submit Original Songs For A Chance To Win A Mentorship By MTV And US$10,000 To Fund Their Music Journey

» [2017-06-29] Canadian Sounds In China (CSC); July 1 Is Canada's 150th Anniversary And We're Using This Opportunity To A Soft Launch A New Project Called Canadian Sounds In China

» [2017-06-28] QQMusic: From Streaming Service To Integrated Music Content Producer; This Update Pushes QQMusic One Step Closer Towards Becoming An Integrated Music Content Producer

» [2017-06-25] Music Works International Expands Team, Roster And Global Reach; International Booking Agency Builds On Momentum To Push Reach Outward And Upward

» [2017-06-25] BMG Partners With Chinese Social Network Momo; The Deal Will Provide An International Showcase For Emerging Social Media Stars From China

» [2017-06-21] MusicDish Music Releases In China: SLC, HearIM, Tom Ricci, Voodoo Swing; MusicDish*China Has Been Releasing Independent Music To The Major Music Platforms, Reaching Over 90% Of Mainland Chinese Music Listeners

» [2017-06-21] ASCAP And YouTube Reach Multi-Year Agreement For US Performance Rights; The Mutual Goal Of This Agreement Is To Work Together To Ensure That ASCAP Members Get Paid More Fairly And Accurately For The Use Of Their Music On YouTube

» [2017-06-20] Supreme Court Rules Unanimously In Favor Of The Slants; Asian-American Rock Band Wins Long-running Battle With The Trademark Office Over Their Name In A Victory For Free Speech

» [2017-06-18] Longtail Music Provides An Alternative To The On-Demand Algorithm; Live Broadcasts Are Brought To The Forefront To Assist Listeners In Music Discovery
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The Village People's Iconic Cowboy Randy Jones Sets Summer On Fire With A Cascade Of Remixes For Single 'Hard Times'

Versatile Haitian American Singer/Songwriter Natalie Jean Releases New World Album

Sound Behavior Troupe Take A Swipe At Bay Area PC Culture In Latest Single

Handshake & Ice Cream Helps Artists Monetize Their Facebook Followers

NABIHA Comes Good On 'IOU' To Fans

Joe Deninzon & Stratospheerius Sign To Melodic Revolution Records

First Acts For ADE LIVE Announced: Hercules & Love Affair, Fatima Yamaha, Anna Of The North, Phlake, Vessels And More



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships