Does The Pluralist Generation Love Music Like Previous Generations?
First-of-its-kind research study among the Pluralist Generation helps to understand difference in music consumption and music community among the USA’s next generation
Gracie Management's new research study found that the Plurals are less likely to have high music consumption than Millennials (who are estimated to have less than Gen X), which should be of concern to artists and labels, but there is good news: The main driver of this is a lack in importance of communities formed around artists/genres, which can be influenced by better planning by artists and labels.
The #1 driver of having high music consumption was found to be the forming of the above-mentioned communities around artists/genres, and while only 25% of Plurals rated being part of a music community as very important, for those who found it either "very important" or "important", 66% are part of a music community.
"These are important findings. While people worry about being able to sustain careers in the music industry, there is a light at the end of the tunnel. If the marketing focus turns towards building fan communities, rather than being so centered on the artist and pumping out one way messages about the artist, you will see an increase in high music consumption" says Chasson Gracie, Founder and CEO of Gracie Management.
Other interesting findings included the majority of Plurals who have high music consumption to be females (56%), though a flip happens around 18 years-old, after which males are more likely to have high music consumption. The age at which there is the highest music consumption observed is at 15 years-old among Plurals. Also, Plurals living in the South (55%) and Midwest (53%) are more likely to have high music consumption than those in the Northeast (45%) and West (45%)
Related News from Mi2N:
» Does The Pluralist Generation Love Music Like Previous Generations?
» Streaming & Listening Diversity - Spotify Case Study
» Pandora Subscriber Base Grows to Over 5 Million
» Music Industry Betting On VR & AR For New Revenue
» Sound Royalties Unearths Millions in Undistributed Royalties
» Indie Labels Represent Over A Third Of Global Recorded Music Market
Insider Scoop Directory
» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys
» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals
» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?
» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright
» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe
» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017
» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio
» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business
» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties
» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart
» [2017-11-01] Deezer Becomes Miami Dolphins' Official Music Partner; Deezer's Flirtation With The Sports World Appears To Have Just Begun
follow MusicDish on