Innovative Personalized Artist Consulting Firm ArtistAdvisors Launched
The Los Angeles-based firm to offer comprehensive consultation and development packages for artists at any level of accomplishment
Artist manager Mike Savage, an 18-year music industry veteran, has launched ArtistAdvisors, a Los Angeles based firm offering comprehensive consultation and development packages for artists at any level of accomplishment. And the twist that makes ArtistAdvisors such an innovative turn for an evolving marketplace: No one is turned away.
Citing the need for guidance and mentoring by up-and-coming artists and the death of meaningful artist development at record labels, Savage has pioneered the flat-fee consulting schedule at ArtistAdvisors. "The music business is so much different than it was five years ago – one year ago, even," says Savage. "Labels are more cautious about making deals, and when they do, it's to sign acts who already have a following built on extensive touring, social media, press coverage and tastemaker radio spins." Similarly, he says artist management companies that once helped nascent artists build their story can no longer afford to take on new clients that don't already have a commissionable income. "They want the train to be moving before they jump onboard," Savage says.
ArtistAdvisors is built on Savage's recognition that every artist is at a different stage of development, and specialized guidance is needed to get to that next level. "In the professional music world, one size does not fit all," says Savage. "Every artist has a different goal, and ArtistAdvisors builds custom campaigns fitting each client's particular needs and budget."
Rates for ArtistAdvisors services are competitive and affordable. For as low as $50, aspiring artists can obtain a 30-minute intensive counseling session over the phone. For more established clients, ArtistAdvisors will quarterback a comprehensive campaign to build awareness online, at radio, with press, and through film and television. This fee is set at $1000 per month, and includes free referrals to radio promotion and public relations teams which artists can also choose to hire when necessary.
Mike Savage's career spans over 18 years in the music industry, with experience in artist management, A&R, promotion, publishing, new media, and major-market radio programming. In 2006, he formed Mike Savage Artist Management which he still operates. The company has developed creative marketing strategies that have sold well over 100,000 albums and 1,000,000 song downloads while also generating over $1,000,000 in non-traditional revenue for its artist roster.
Mike Savage is a frequent guest speaker on music industry conference panels like SXSW and CMJ, and at business schools such as UCLA, Berklee, Boston University and the Musician's Institute.
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» Music Industry Executive Mike Savage Launches Innovative Personalized Artist Consulting Firm ArtistAdvisors
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