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The Importance Of Online Music PR
In 2006, Aberdeenshire born singer Sandi Thom became famous almost overnight after using a set of webcasts to introduce music fans to her brand of music
By Alex Fontaine
(more articles from this author)
2013-08-20
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In 2006, Aberdeenshire born singer Sandi Thom became famous almost overnight after using a set of webcasts to introduce music fans to her brand of music. Her promotional efforts led to her story being picked up by mainstream media and it wasn't long before Thom was at number one with her debut single. Lily Allen is another artist who used the power of online music PR to her advantage and was able to establish a fan base by using YouTube to promote her music in the early stages of her career.

While not every artist is guaranteed the level of success that Thom and Allen experienced, online music PR is essential for any musician wanting to connect with their fans and to build a loyal following and online music PR is vital for the aspiring musician who wants to engage with their fans and introduce their music to a new audience.

Online Presence
Music lovers will expect artists to have an online presence; the Internet is the first place many people will visit when it comes to finding out more information about an artist, discovering new tracks, finding our tour dates etc. Having an online presence will also enable journalists to find out more about an artist, and can further increase the amount of publicity an artist can get.

Building an online profile can also help get an artist‚s music out there quicker than most other marketing methods. With sites like YouTube, Facebook and Twitter, an artist as an opportunity to get their music out to a whole new audience of people in minutes and they have the possibility of reaching millions of fans.

Creating Momentum
Online PR is also important in creating momentum. All an artist needs to begin with is a small number of fans to follow them. With the use of social media and word-of-mouth, this can soon snowball until an artist has a loyal following of fans, all of them willing to go out and see the concerts and download or buy the music.

Image Control
Another reason why online music PR is so important is that it can help an artist convey the image that they want to convey; using social media gives an artist better control over their image and the attitude that they project towards fans ˆ provided social media is used properly, of course.

Building a Fan Base
Online PR is also vital to building up a fan base and getting music out to the masses. Many artists now have a Twitter page or a Facebook page where they can actively engage with their fans or would-be fans, promote their music, their single releases, their tour dates etc. And online PR is not just about plugging your music. Being contactable by fans makes it easier to grow a relationship with the people who might go out and buy their music.

Online music PR is not just limited to social media or YouTube, either, it can also extend to music blogs, music review sites, web portals and e-zines, and as every independent artist should know, the more people they have talking about them and spreading the word, the better. And the best thing about online PR is that is freely available to any artist.


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