The Importance Of Online Music PR
In 2006, Aberdeenshire born singer Sandi Thom became famous almost overnight after using a set of webcasts to introduce music fans to her brand of music
In 2006, Aberdeenshire born singer Sandi Thom became famous almost overnight after using a set of webcasts to introduce music fans to her brand of music. Her promotional efforts led to her story being picked up by mainstream media and it wasn't long before Thom was at number one with her debut single. Lily Allen is another artist who used the power of online music PR to her advantage and was able to establish a fan base by using YouTube to promote her music in the early stages of her career.
While not every artist is guaranteed the level of success that Thom and Allen experienced, online music PR is essential for any musician wanting to connect with their fans and to build a loyal following and online music PR is vital for the aspiring musician who wants to engage with their fans and introduce their music to a new audience.
Music lovers will expect artists to have an online presence; the Internet is the first place many people will visit when it comes to finding out more information about an artist, discovering new tracks, finding our tour dates etc. Having an online presence will also enable journalists to find out more about an artist, and can further increase the amount of publicity an artist can get.
Building an online profile can also help get an artist‚s music out there quicker than most other marketing methods. With sites like YouTube, Facebook and Twitter, an artist as an opportunity to get their music out to a whole new audience of people in minutes and they have the possibility of reaching millions of fans.
Online PR is also important in creating momentum. All an artist needs to begin with is a small number of fans to follow them. With the use of social media and word-of-mouth, this can soon snowball until an artist has a loyal following of fans, all of them willing to go out and see the concerts and download or buy the music.
Another reason why online music PR is so important is that it can help an artist convey the image that they want to convey; using social media gives an artist better control over their image and the attitude that they project towards fans ˆ provided social media is used properly, of course.
Building a Fan Base
Online PR is also vital to building up a fan base and getting music out to the masses. Many artists now have a Twitter page or a Facebook page where they can actively engage with their fans or would-be fans, promote their music, their single releases, their tour dates etc. And online PR is not just about plugging your music. Being contactable by fans makes it easier to grow a relationship with the people who might go out and buy their music.
Online music PR is not just limited to social media or YouTube, either, it can also extend to music blogs, music review sites, web portals and e-zines, and as every independent artist should know, the more people they have talking about them and spreading the word, the better. And the best thing about online PR is that is freely available to any artist.
» Fred Casimir To Develop BMG's Global Recordings Business
» Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK
» The Nashville Musicians Sound Healthcare Plan Rolls Out
» Career Moves: Cinq Music, Songtrust, Def Jam, Warner Music, 117 Management & DPA
» The Production Music Association Now Accepting Entries For The 2017 Mark Awards
Career Tips Directory
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves
» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers
» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series
follow MusicDish on