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Midem To Curate Full Conference Programme For First Edition Of Dubai Music Week
Midem, the leading international business event for the music ecosystem, joins forces with the first ever Dubai Music Week set to take place on September 24-29, 2013
By Mi2N
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Midem, the leading international business event for the music ecosystem, joins forces with the first ever Dubai Music Week set to take place in Dubai's World Trade Centre, September 24-29, 2013.

Dubai Music Week, a joint venture between the Dubai World Trade Center, a Dubai government entity, and Quincy Jones' company Global Gumbo Group, is the first music tradeshow to take place in the Middle East.

Over the five-day event, core music business, media, tech companies, brands and artists will gather to create an environment that fosters new talent, celebrates existing artists and nurtures networking between brands and businesses. Dubai Music Week is also a new platform for showcasing the finest Middle Eastern and international musical talent. Confirmed artists already include and Timbaland.

The Midem team will curate a two-day Midem-branded conference programme, define the topics, as well as select and deliver the regional and international speakers.

Confirmed keynote speakers include Shridhar Subramaniam, President Middle East & India, Sony Music Entertainment (India) and Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo, Inc. (USA), who will share their insights on how Pepsi and Sony Music have partnered to successfully launch new artists and engage with a growing audience of fans in the region. Mohamed Rifi, winner of X Factor Arabia 2013, will join them to give some insights on how this experience helped him accelerate his career.

Speakers from key industry players such as Sacem, BMI, Music Ally, Times Music, Nokia and Orange, Shazam, Saavn, Anghami amongst others are also planned to share their knowledge and experiences.

"Dubai Music Week will be the region's very first music tradeshow, our aim is to create cross-cultural ties with musicians, artists and management teams from all over the world and to facilitate the region's music industry", says music producer Quincy Jones. "When this idea came to us, it seemed obvious that Midem would be the best positioned to curate the b2b side of the tradeshow. I have been going to Midem for over twenty years, and remember the honour it was for me to be elected "Midem Man of the Year" in 1990! Midem has always been and remains the first place to start the year for any music professional who wants to do business."

This partnership is a key strategic move with a very positive outcome for our brand," notes Midem Director Bruno Crolot. "It strongly reinforces our position as the leading music b2b event and it gives Midem excellent exposure in the Middle East region, where we want to expand our brand awareness to develop this area's presence at Midem, in Cannes".

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