MusicDish e-Journal - October 22, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Lyor Cohen To Reveal Strategy Of His New Digital-Era Venture
Exclusive Midem Insight Into Innovative Google-Backed Label
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2014-01-08
Comment | Email | Print | RSS

Leading music industry stalwart Lyor Cohen will give Midem participants an exclusive insight into the strategies he believes will deliver the next generation of cutting-edge talent to consumers in an increasingly digital environment.

Founder of Def Jam Records and former head of Warner Music Group, Cohen will present his new venture, 300, a music content company devoted to the discovery and development of the artists of the future.

For the first time Cohen will publicly address an audience of music professionals about his plans for 300, which are sure to inspire the Midem audience to embrace innovation as a route back to growth.

Backed by Google and other investment funds, Cohen's new venture sets out to create an innovative artist development structure with greater flexibility and lower overheads to challenge the majors.

Cohen has been closely involved in hip-hop for more than three decades, as the genre has moved from the bad boy of pop culture to a mainstream driving force.

He co-founded Def Jam Recordings, which rapidly became one of the leading record labels of the late 1980s and early 1990s. Cohen subsequently managed the Island Def Jam Music Group before joining the Warner Music Group where he rose to Chairman/CEO of Recorded Music, giving him oversight of artists across all genres including rock and even country and western.

It was during his time at WMG that Cohen began to investigate the financial possibilities of brokering endorsement deals, linking up some of the artists in his roster with such iconic brands as Adidas and Coca-Cola. In September 2006, Cohen negotiated the first agreement between YouTube and a major record company that allowed the site to show videos by WMG artists in exchange for a share of YouTube's advertising revenue.

In a move which underlines how major online distribution platforms are now seeking more direct influence on the content business, YouTube's owner Google is acting as lead investor for 300.

"Lyor Cohen has been one of the most influential industry players over the past decades, and he is now embarking on an exciting new venture which promises to push the envelope in terms of artist development and distribution. We are thrilled he has chosen Midem as a platform to give the music industry a first look at his vision," said Bruno Crolot, Midem Director.

Cohen will be interviewed by Tom Silverman, Executive Director of the New Music Seminar and CEO of Tommy Boy, on 2 February at 4pm as part of the plenary conference programme "Midem Talks," the theme of which this year is "Back to Growth? Make it Sustainable!"


Home » Insider Scoop » Lyor Cohen To Reveal Strategy Of His New Digital-Era Venture
Permalink:http://www.musicdish.com/mag/?id=13508
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» UK Music Proposes Law To Protect Music Venues

» The Way Forward For Country Music Streaming

» Vinyl Evangelist Jack White to Keynote 'Making Vinyl'

» Competing Platforms and Services Jockeying to Command Music Consumption

» New Book About Rock 'n' Roll, Technology and Disadvantaged Populations

Insider Scoop Directory



» [2017-10-22] UK Music Proposes Law To Protect Music Venues; New Legislation Would Protect Music Venues Threatened With Closure

» [2017-10-21] FUGA Accelerates Growth With 6m Investment; FUGA Will Also Use This Injection To Provide More Granular Benchmarking And Reporting To Its Label Clients

» [2017-10-20] Vinyl Evangelist Jack White To Keynote 'Making Vinyl'; Detroit B2B Conference Celebrates Global Rebirth Of Record Manufacturing

» [2017-10-19] Sync-Focused Covers Catalog Coversion Launches In North America; Coversion Aims To Become The International Go-to Resource For All Sync-focused Covers

» [2017-10-18] Deezer Joins With Esports Team FNATIC For First-Ever Music Partnership; Deezer To Introduce Flow To Europe's Most Successful Esports Team Fnatic

» [2017-10-16] Most Girls Smell Good Music Promotion Masterclass And Launch Party; Most Girls Smell Good Presents Music Promotion Masterclass And Launch Party Feat. Luxixi, Dirty Dishes, Missy And Sun Meng

» [2017-10-13] Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China; In Addition To This Tour, Michael Kaeshammer Has Been Asked To Write A Jazz Teaching Book To Be Published In China

» [2017-10-11] SOCAN And Muzooka To Streamline Live Show Reporting For Artists; Integration Of Respective Live Performance Reporting Technologies To Make It Easier For Music Creators To Get Paid For Their Work Performed On Stage

» [2017-10-11] Submit Proper Signs Up SRD For Fulfilment; Proper Will Now Manage SRD's Pick, Pack And Ship And Warehousing For Its Vast Exclusive Label Base

» [2017-10-11] Harmonica Extraordinaire Sugar Blue Performs In Beijing; Grammy Winner Harmonica Virtuoso Sugar Blue Debuts In China Mainland With An Exclusive Show At World Famous Blue Note In Beijing

» [2017-10-10] Will One Genre Rule Them All? China's Love Affair With EDM; The Number Of EDM Listeners In China Has Gone From 197 Million Online Listeners In 2016 To An Estimated 286 Million Listeners In 2017

» [2017-10-08] China-Based Experimental Rock Soloist HUMANS ETCETERA To Dispatch Intelligent Skeleton; The Experimental Rock Outfit's Output Unifies '90s Alternative Rock And Post-hardcore And Modern Experimental Rock Elements
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The Phoenix Keeps Rising!

Sheep Got Waxed First Tour in China

Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China

Harmonica Extraordinaire Sugar Blue Performs In Beijing

Wreckshop Nation Releases Big Moe 4 Ever, A Tribute Documentary To A Legendary Southern Hip Hop Artist

Roger D'Arcy Releases New Album 'House Of Heads'

Hybrid Studios Announces Online Mastering Services



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships