Viacom Names Martha Riley As Senior Vice President Of Music Sales For Viacom Media Networks
Riley will provide the strategic connection between Viacom's Music and Entertainment Ad Sales group and the Music and Logo Group brands
Viacom Inc. promoted Martha Riley to Senior Vice President, Music Sales, with sales responsibility for the company's Music and Logo Group, which includes MTV, MTV2, mtvU, VH1, VH1 Classic, Palladia and Logo. Based in New York, Riley will report directly to Jeff Lucas, Head of Sales for Music and Entertainment at Viacom.
In her new role, Riley will provide the strategic connection between Viacom's Music and Entertainment Ad Sales group and the Music and Logo Group brands it supports. She will work closely with channel leadership to drive ad sales strategy and products that are consistent with each brand, its content and its overall goals. Riley will foster collaboration among Ad Sales, Integrated Marketing, Programming, Scheduling and Digital to develop marketing solutions that leverage the company's creative and cross-platform capabilities in full to achieve client objectives.
"Our Ad Sales team and its marketing solutions are at their best when they're fully aligned with the creative content of our brands across every screen," said Lucas. "Martha is a big picture, innovative thinker who knows how to get the most out of our content for our clients in a way that resonates with our audiences."
Riley is a twenty-year veteran of Viacom, and during that time she has worked extensively with the company's Music and Logo Group brands. Most recently, she served as Vice President of Sales for the Music Group, with responsibility for New York-based ad sales across MTV, MTV2, mtvU, VH1 and Logo. Earlier, Riley was Director of Sales for MTV2. She joined Viacom as a Sales Planner in 1993.
Related News from Mi2N:
» Viacom Names Martha Riley As Senior Vice President Of Music Sales For Viacom Media Networks
» Hampton Hotels Leverages Music and Emotion
» BakerHostetler Files Copyright Infringement Complaints for Freeplay Music against Multi-Channel Networks
» CISAC Releases 2015 Global Collections Report
» Lauren Ceradini Joins Capitol Music Group As Vice President Of Publicity
» Executive Wach: Villanova University School of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records
News Beat Directory
» [2015-03-24] Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"; Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"
» [2015-03-24] Inner-Mongolian Indie Band Ajinai's World Tour Launches In Toronto; Small World Will Be Opening Their 13th Annual Asian Music Series With Chinese Indie Band Ajinai On April 2
» [2015-03-21] 26th Annual Golden Melody Awards & Festival; 31 "Stars Of Golden Melody" Presented At A Press Conference Held In Taipei, Announcing Proudly The Very First Round Of Performers And Programming
» [2015-03-21] Toyota 'Feeling The Street' Global Street Music Campaign; Toyota Motor Corporation Announced On March 18 The Launch Of "Feeling The Street," A Global Street Music Initiative
» [2015-03-20] MusicDish*China Review: 'Chinese Kiss' From Chinese Music To Hip Hop; Born From An Immersion In The 60s Chinese Music, Chinese Kiss Is The Crossroad Between Hip Hop And Chinese Music
» [2015-03-16] JUE | Music + Art Presents Awesome Tapes From Africa; JUE | Music + Art Is Bringing Cassette Culture Back To China Come This March With Awesome Tapes From Africa
» [2015-03-15] Students, Musicians And Filmmakers Unite For The 'Take Me To The River' Education Initiative Launch; William Bell, Otis Clay, Bobby Rush, Frayser Boy, Al Kapone And More Help Launch The Take Me To The River Education Initiative
» [2015-03-14] ASCAP CEO Elizabeth Matthews Testifies For Senate Judiciary Subcommittee; Calls For Changes To Antiquated Music Licensing System To Better Reflect Free-Market Rates For Songwriters
» [2015-03-12] JUE | Music + Art Launches 7th Edition In Beijing & Shanghai; After An Incredible 6 Years During Which Time JUE Grew From A Handful Of Events Over A Few Days In 2009 To 135 Events Over 2 Weeks In 2014, The 2015 Edition Will Be More Focused And Curated Than Ever
» [2015-03-12] Kenney Shiu Appointed New Director Finance & A&R At BMG China; BMG Has Reinforced Its Commitment To Its Growing Operation In China With The Appointment Of Kenney Shiu Who Will Oversee Business Expansion In Hong Kong And Taiwan
» [2015-03-12] Dutch Indie-Rock/Modern Wave Band Atlantic Attraction Tours China; The Debut Record 'Far From Home,' Which Will Be Released This Spring, Will Coincide With Their First Tour Of China
» [2015-03-11] The Seven Mile Journey Announces China Tour; The Seven Mile Journey Will Head Out For Their First Ever China Tour In April 2015 And Play 9 Shows Across The Country
follow MusicDish on