Viacom Names Martha Riley As Senior Vice President Of Music Sales For Viacom Media Networks
Riley will provide the strategic connection between Viacom's Music and Entertainment Ad Sales group and the Music and Logo Group brands
Viacom Inc. promoted Martha Riley to Senior Vice President, Music Sales, with sales responsibility for the company's Music and Logo Group, which includes MTV, MTV2, mtvU, VH1, VH1 Classic, Palladia and Logo. Based in New York, Riley will report directly to Jeff Lucas, Head of Sales for Music and Entertainment at Viacom.
In her new role, Riley will provide the strategic connection between Viacom's Music and Entertainment Ad Sales group and the Music and Logo Group brands it supports. She will work closely with channel leadership to drive ad sales strategy and products that are consistent with each brand, its content and its overall goals. Riley will foster collaboration among Ad Sales, Integrated Marketing, Programming, Scheduling and Digital to develop marketing solutions that leverage the company's creative and cross-platform capabilities in full to achieve client objectives.
"Our Ad Sales team and its marketing solutions are at their best when they're fully aligned with the creative content of our brands across every screen," said Lucas. "Martha is a big picture, innovative thinker who knows how to get the most out of our content for our clients in a way that resonates with our audiences."
Riley is a twenty-year veteran of Viacom, and during that time she has worked extensively with the company's Music and Logo Group brands. Most recently, she served as Vice President of Sales for the Music Group, with responsibility for New York-based ad sales across MTV, MTV2, mtvU, VH1 and Logo. Earlier, Riley was Director of Sales for MTV2. She joined Viacom as a Sales Planner in 1993.
Related News from Mi2N:
» Viacom Names Martha Riley As Senior Vice President Of Music Sales For Viacom Media Networks
» Executive Wach: Villanova University School of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records
» PRS Guitars Amps Up 30 Years Of Manufacturing
» World's Most Influential Electronic Music Figureheads Head To Asia
» Executive Wach: Tracktion Software Corporation, Liberace Foundation, McNally Smith College of Music, SPIN, WSOU, Guitar Center
» Aloft Hotels Launches Global Search for Emerging Music Talent
News Beat Directory
» [2015-01-21] Red Bull Music Academy Sessions Kicks Off China Tour; In Order To Promote Applicants To The 2015 Red Bull Music Academy, Austrian International Red Bull Is Coordinating A Five City Tour In China
» [2015-01-19] Red Bull Music Academy Accepting Applications For Paris Academy; Red Bull Music Academy Releases Free Tokyo 2014 Compilation
» [2015-01-11] Nasty 8-bit Zombie GUIGUISUISUI Begins 2015 Tour; The One Man Punk Horror Opera Known As The GUIGUISUISUI Show Hitting The Road In Australia And New Zealand, Also Returning To Malaysia And Indonesia
» [2015-01-07] Hyphenics Presents Transmission At Shanghai's URVC; Hyphenics Brings A Vinyl Exclusive To The Heart Of Jing An
» [2015-01-01] Vintage King Launches "Make Your Mark" Video Series; Vintage King's New "Make Your Mark" Video Series To Profile Innovative Pro Audio People Who Have Established Successful Careers On A Grassroots Level
» [2014-12-31] Music Therapy May Provide Hope To Alzheimer And Parkinson Sufferers; Music Might Help People With Cognitive Impairment, Including Alzheimer's And Parkinson's Disease, A Study Suggests
» [2014-12-26] Asia Society: Shanghai / New York: Future Histories; CSIAF Has Launched A Groundbreaking New Project, Rising Artists Works (RAW), A Platform That Commissions Young, Emerging Artists From Across China
» [2014-12-20] Is Nashville's New "It" City Status Threatening Its Musical Roots?; In Nashville's Progress V. Preservation Debate, The Home Turf For Blues 'n' Roots Master Stacy Mitchhart Is At The Epicenter Of The Battle
» [2014-12-19] The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft; The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft
» [2014-11-20] BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump; BMG Will Exclusively Manage All Giant Jump's Recording And Music Publishing Rights, Both Domestically And Internationally
» [2014-11-20] CMA Gives Snapshot Into Music Discovery Behavior; While AM/FM Radio Ranked No. 1 As A Music Source, Streaming Apps And TV Drove Higher Levels Of New Artist Discovery Compared To Radio
» [2014-11-13] How To Manage Your Talent: FIVE Realistic Tips For Success; Talent Agent, Motivational Speaker And Author Of Come Fly With Me... Michael Bublé's Rise To Stardom (A Memoir)
follow MusicDish on