iQIYI Launches New Android And Kindle Fire Based Apps Featuring Dolby Audio
"Dolby zone," up to 150 new Dolby Audio encoded TV shows, movies, and sporting events
Dolby Laboratories and iQIYI, a subsidiary of Baidu and one of the largest Internet and mobile video service providers in China, announced that iQIYI's new Android and Kindle Fire apps will feature a dedicated "Dolby zone," with up to 150 new Dolby Audio encoded TV shows, movies, and sporting events with more natural and lifelike mobile entertainment sounds added each month.
"More and more consumers are demanding a better mobile entertainment experience. By delivering high-quality audio from Dolby, we can deliver the best entertainment experience and differentiate our service from competitors," said Xianghua Yang, Vice President of Mobile Business and Paid Users Operation, iQIYI.
This launch marks a major milestone in the collaboration between iQIYI and Dolby. In September 2013, iQIYI started enabling Dolby Audio encoding in iQIYI's existing content workflow. It was soon followed by the launch of the iQIYI and Dolby Joint Test Center, facilitating adoption of Dolby Audio by over-the-top (OTT) television and set-top-box manufacturers to help them ensure a premium audio entertainment experience for consumers.
"Dolby is delighted to work further with iQIYI to extend the premium entertainment content experience with Dolby Audio to the mobile space," said Mike Chao, Managing Director, Greater China, Dolby Laboratories. "This is a success for the entire mobile ecosystem. Consumers in China using mobile devices featuring Dolby technology can now expect the best 'on the go' experiences with iQIYI's Dolby zone."
Related News from Mi2N:
» iQIYI Launches New Android And Kindle Fire Based Apps Featuring Dolby Audio
» Live Nation Electronic Asia Inks Deal with Budweiser for Creamfields Festivals
» Andy Ma Appointed Warner Music China CEO
» The 2018 MIDEM Silk Road International Music Alliance Signing
» MusicDish Announces A Love Electric 2018 China Tour
» Avant-Garde Label Maybe Noise Launches In Beijing
» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia
» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China
» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
follow MusicDish on