DTS Expands Relationship with vivo - Adds DTS-HD Streaming Capabilities to Content Service
vivo customers can stream content mixed in DTS-HD to their Headphone:X equipped smartphones
DTS announced that it has expanded its relationship with premium Chinese smartphone brand, vivo, to begin delivering content in DTS-HD via its digital content service partner, Xunlei. Now, vivo customers can stream content mixed in DTS-HD to their Headphone:X equipped smartphones, and enjoy it in full surround sound over headphones.
DTS-HD is a high performance discrete audio codec designed specifically to enable streaming services to deliver content to connected devices in immersive surround sound.
"It isn't until you experience Headphone:X for the first time that you truly understand the impact of delivering multi-channel audio content to mobile devices," said Brian Towne, executive vice president and chief operating officer of DTS. "Neuroscience studies have proven that the immersive sound provided by Headphone:X keeps viewers more engaged by providing a more enjoyable and memorable media experience."
DTS Headphone:X expands and focuses sound far beyond the boundaries of a pair of headphones, allowing listeners to hear their favorite content as if it was coming from multiple speakers located around and above them, with a higher degree of accuracy than was ever before possible.
"Without sound, there would be no demand for mobile content," said Mr. Feng Lei, CMO of vivo. "With this in mind, we set out to build a full ecosystem capable of providing our smartphone customers with access to content that provides the ultimate entertainment experience, complete with immersive sound. Through our collaboration with DTS, we were able to create a fully functional content platform capable of providing our smartphone customers access to popular movies and music that they can experience in DTS Headphone:X."
In December of 2013, DTS and vivo announced the launch of the vivo XPlay3S, the first smartphone to ship featuring DTS Headphone:X.
» THIS World Music Festival @ Formosa
» BodyMemory New York Launch Reception Flux Factory
» HOT POT - Spicy Little Art Festival
» MusicDish*China Presents Lyric Dubee 'Young & Restless' China Tour
» MusicDish And LittleE Studio Launch Crowdfunding Campaign In Support Of BodyMemory
» [2015-11-18] BodyMemory New York Launch Reception Flux Factory; LittleE Studio Founder Yi Zhou Creates Of Duplicated Cast Models Of Human Body Parts That Were Transformed Into Accessories
» [2015-11-16] HOT POT - Spicy Little Art Festival; What Happens If 22 Artists From Asia And Europe From A Wide Range Of Art And Design Disciplines Are Collaborating For 14 Weeks?
» [2015-11-16] MusicDish*China Presents Lyric Dubee 'Young & Restless' China Tour; Performing 14 Shows In A Dozen Cities, The China Tour Will Follow Their Participation In Canadian Blast Export - Japan Music Trade Mission
» [2015-11-02] MusicDish And LittleE Studio Launch Crowdfunding Campaign In Support Of BodyMemory; "Sharing The Spirit Of Beijing With New York Through BodyMemory" To Help Fund Beijing-based Artist/designer Yi Zhou's Artist In Residency At New York's Flux Factory
» [2015-11-02] MusicDish*China Brings Japan-Bound Canadian Bands To China; MusicDish*China Has Booked Tours In China For Two Bands Participating In The 4th Music Export Canada Music Mission To Japan
» [2015-10-26] The Jessica Stuart Few China Tour; The Tour Will Bring Their Unique Stage Show Featuring The Japanese Koto To Beijing, Tianjin, Shijiazhuang And Taiyuan
» [2015-10-24] Top 10 Industry Podcast; Must Listen To Podcasts For Musicians
» [2015-10-20] MusicDish*China And AAW Partner On Canadian Guitarist Lyric Dubee China Tour; Following A Tour Of Japan, Lyric Dubee Will Be Performing In A Dozen Cities In China Between November 21 And December 7
» [2015-10-19] Canadian EDM Duo Eagle I Stallian Bring The House Down In Changsha And Wuhan, China; Eagle I Stallian Headlined The UNITY Electronic Music Festival, After Spinning The Electric Underground National Day Party
» [2015-10-18] Modern Sky Festival Brings Chinese Rock To New York; This Year's Lineup Has A Mix Of Acts From Both China And The West, Including China's Most Popular Folk Musician Song Dongye, Indie Rock Bands New Pants And Miserable Faith, British Postpunk Group Gang Of Four And Yoko Ono And Her Band Plastic Ono
» [2015-10-16] The Jessica Stuart Few Brings Masterclasses And Show To Beijing's DDC; Presented By MusicDish*China, The Tour Is Also Supported By Music Portal Kanjian That Is Distributing Her Sophomore Album "Two Sides To Every Story"
» [2015-08-31] China's Indie Music Market And Livehouse Status Quo; An Interview With Meng Yuliang Of Blue Stream Bar And Yuppie Monkey
follow MusicDish on