Youku Tudou Beta Launches Interactive Entertainment Platform
Xingmen will enable millions of fans to directly connect with their favorite celebrities, musicians, and grassroots talents
Youku Tudou Inc., China's leading Internet television company, recently launched the beta version of an interactive entertainment platform, "Xingmen (www.xingmeng.com)", that will enable millions of fans to directly connect with their favorite celebrities, musicians, and grassroots talents. The interactive product, available for use on PC and later on mobile, enables viewers to watch live broadcasts of concerts, performances, and other entertainment while simultaneously engaging in online chat, comments, and the gifting of virtual goods. Other crowd-rewarding features and live video chat will soon be available.
One key mission of the platform is for it to serve as a launchpad for stars and grassroots talents who can open their own channels on the platform, enabling them to cultivate broader fan bases, generate shared revenues from the sale of virtual goods and, depending on their popularity, have the chance to be a part of Youku Tudou's in-house produced microfilms, web serials, variety shows, and other entertainment, which normally attract millions of views. Since inception, Youku and Tudou have enabled numerous undiscovered actors, musicians, and other talents to gain widespread fame in China. Many have made it to TV stations, including CCTV's famous Chinese New Year Gala.
Cultivating undiscovered talent as well as experimenting with interactive online platforms are a part of Youku Tudou's DNA. In 2009, the Internet television company held a live webcast of a music concert sponsored by Nokia. Later in 2013 and 2014, Youku Tudou live broadcast concerts from Psy and Lincoln Park. Youku Tudou has also been incorporating interactive features, including the sale of virtual goods and voting, into its online content as part of an effort to elevate viewer experience and monetize the gigantic traffic.
"The interactive entertainment platform is an extension of Youku Tudou's ongoing efforts to innovate entertainment with interactive features," said Yang Weidong, President of Tudou. "It also reaffirms our commitment to supporting talents at the grassroots level and to building a sustainable direct-to-consumer revenue source, leveraging our existing community of more than 450 million users."
Related News from Mi2N:
» Youku Tudou Beta Launches Interactive Entertainment Platform
» China's Indie Music Market and Livehouse Status Quo
» MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival
» Beijing's FakeMusicMedia And Pilot Music Announce New Label
» UNITY Electronic Music Festival Is Coming!
» Second Hand Rose Rocked At Paléo Festival Nyon
» [2015-08-31] China's Indie Music Market And Livehouse Status Quo; An Interview With Meng Yuliang Of Blue Stream Bar And Yuppie Monkey
» [2015-08-27] MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival; SPOTLIGHT Will Shine A Light On The Most Promising Musical, Artistic And Urban Fashion Talents In China
» [2015-08-25] Beijing's FakeMusicMedia And Pilot Music Announce New Label; FakeLoveMusic – First Chinese Based Music Company To Open An Office In Europe And Collaborate With !K7 & DJ-KiCKS
» [2015-08-10] UNITY Electronic Music Festival Is Coming!; UNITY Electronic Music Festival Will Be Held On Oct 1-2, 2015 In Wuhan International Exhibition Center!
» [2015-08-07] Second Hand Rose Rocked At Paléo Festival Nyon; China's Sexiest Rock Band Second Hand Rose Has Brought Their Enthusiasm To Switzerland's Biggest Music Festival
» [2015-07-07] New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House; NIE Presents: The Hsu-nami, Fuck Your Birthday, NegativeHate, Stereobird @ Santos Party House
» [2015-07-05] MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS; Latest Developments At MusicDish*China, Including Bookings At Snow Mountain Music Festival, Partnership With Beijing's DDC, Call-to-bands For NAMM Musikmesse Russia 2015 And New Music Seminar
» [2015-06-30] 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program; MusicDish*China Is Proud To Be An Official Sponsor Of DDC (Dusk Till Dawn) First Year Anniversary Celebration
» [2015-06-29] The Challenges Of Learning How To Play Drums; Before You Start Building Your Neil Peart-sized Kit, There Are A Few Things To Learn
» [2015-06-28] Blue Note Entertainment Group Further Expands East With New Venue In Beijing; Blue Note Beijing Open In 2016; Two Additional Blue Note's In Shanghai & Taipei To Open Within Three Years
» [2015-06-21] From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield; The First DJ Ever In North Korea Comes To NY's Lower East Side For An Eclectic Night Of Performances
» [2015-06-02] Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show; Second Hand Rose Will Be Performing At Palo Alto's Albert & Janet Schultz Cultural Arts Hall On July 10th
follow MusicDish on