MusicDish e-Journal - June 27, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Youku Tudou Beta Launches Interactive Entertainment Platform
Xingmen will enable millions of fans to directly connect with their favorite celebrities, musicians, and grassroots talents
By Mi2N
(more articles from this author)
2014-04-23
Comment | Email | Print | RSS

Youku Tudou Inc., China's leading Internet television company, recently launched the beta version of an interactive entertainment platform, "Xingmen (www.xingmeng.com)", that will enable millions of fans to directly connect with their favorite celebrities, musicians, and grassroots talents. The interactive product, available for use on PC and later on mobile, enables viewers to watch live broadcasts of concerts, performances, and other entertainment while simultaneously engaging in online chat, comments, and the gifting of virtual goods. Other crowd-rewarding features and live video chat will soon be available.

One key mission of the platform is for it to serve as a launchpad for stars and grassroots talents who can open their own channels on the platform, enabling them to cultivate broader fan bases, generate shared revenues from the sale of virtual goods and, depending on their popularity, have the chance to be a part of Youku Tudou's in-house produced microfilms, web serials, variety shows, and other entertainment, which normally attract millions of views. Since inception, Youku and Tudou have enabled numerous undiscovered actors, musicians, and other talents to gain widespread fame in China. Many have made it to TV stations, including CCTV's famous Chinese New Year Gala.

Cultivating undiscovered talent as well as experimenting with interactive online platforms are a part of Youku Tudou's DNA. In 2009, the Internet television company held a live webcast of a music concert sponsored by Nokia. Later in 2013 and 2014, Youku Tudou live broadcast concerts from Psy and Lincoln Park. Youku Tudou has also been incorporating interactive features, including the sale of virtual goods and voting, into its online content as part of an effort to elevate viewer experience and monetize the gigantic traffic.

"The interactive entertainment platform is an extension of Youku Tudou's ongoing efforts to innovate entertainment with interactive features," said Yang Weidong, President of Tudou. "It also reaffirms our commitment to supporting talents at the grassroots level and to building a sustainable direct-to-consumer revenue source, leveraging our existing community of more than 450 million users."

Related News from Mi2N:
» Youku Tudou Beta Launches Interactive Entertainment Platform


Home » MusicDish*China » Youku Tudou Beta Launches Interactive Entertainment Platform
Permalink:http://www.musicdish.com/mag/?id=13579
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» BMG Partners With Chinese Social Network Momo

» MusicDish Music Releases in China: SLC, HearIM, Tom Ricci, Voodoo Swing

» ULTRA Worldwide Adds China to Global Calendar

» A2LiVE Welcomes Eric Reithler-Barros As New Managing Director and CCO

» Jackson Wong Named As Managing Director Of Warner Music China

MusicDish*China Directory



» [2017-06-25] Music Works International Expands Team, Roster And Global Reach; International Booking Agency Builds On Momentum To Push Reach Outward And Upward

» [2017-06-25] BMG Partners With Chinese Social Network Momo; The Deal Will Provide An International Showcase For Emerging Social Media Stars From China

» [2017-06-21] MusicDish Music Releases In China: SLC, HearIM, Tom Ricci, Voodoo Swing; MusicDish*China Has Been Releasing Independent Music To The Major Music Platforms, Reaching Over 90% Of Mainland Chinese Music Listeners

» [2017-06-21] ASCAP And YouTube Reach Multi-Year Agreement For US Performance Rights; The Mutual Goal Of This Agreement Is To Work Together To Ensure That ASCAP Members Get Paid More Fairly And Accurately For The Use Of Their Music On YouTube

» [2017-06-20] Supreme Court Rules Unanimously In Favor Of The Slants; Asian-American Rock Band Wins Long-running Battle With The Trademark Office Over Their Name In A Victory For Free Speech

» [2017-06-18] Longtail Music Provides An Alternative To The On-Demand Algorithm; Live Broadcasts Are Brought To The Forefront To Assist Listeners In Music Discovery

» [2017-06-16] Magna Entertainment Invests In Rock Icon Label Loud & Proud Records; Investment To Support Ongoing Artist Development, Building On The 25-Year Track Record Of Industry Veteran Tom Lipsky

» [2017-06-14] Analysis Of Merlin's Revenue Distributions; Audio Streaming Growth Outstrips Video 3-to-1 As Distributions To Independent Labels Hit $353m

» [2017-06-14] Rockwood Music Hall First Virtualized Venue To Livestream Concerts In VR; Social Music VR Platform Endless Riff Has Announced A Partnership With NYC's Rockwood Music Hall

» [2017-06-11] Vivid Seats Reveals Summer Concert Pricing Preview; Top-Selling Tours, Music Festivals And The Cost To Be There

» [2017-06-08] Nick Brodeur Wins Studio Package From ReverbNation; Laguna Beach Singer/guitarist Awarded Recording Time With Orange County Production House

» [2017-06-08] The Changing Face Of China's Music Market; The Session Examined Some Of The Major Trends Shaping The Music Industry's Transformation And Prospects For Its Future
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Joe Deninzon & Stratospheerius Sign To Melodic Revolution Records

First Acts For ADE LIVE Announced: Hercules & Love Affair, Fatima Yamaha, Anna Of The North, Phlake, Vessels And More

Gospel Blues Singer/Songwriter, Kimberlee M. Leber, Reveals How To 'Fight The Good Fight Of Faith' In Her New Music Video

IndieNinja, An Artist Services Marketplace, Launches At A2IM Indie Week In NYC

Houston-Based Rapper Vile Intentionz And Guitar Instrumentalist Seismic Anamoly Release Their Latest Thought-Provoking Single "Solidz N Stripez"

'Where Is Your Heart?' From Award-Winning Album 'Pop' Released By NYC-Based Young Pals Music

Baserock Launches Immersive Bass-Frequency Backpack



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships