Youku Tudou Beta Launches Interactive Entertainment Platform
Xingmen will enable millions of fans to directly connect with their favorite celebrities, musicians, and grassroots talents
Youku Tudou Inc., China's leading Internet television company, recently launched the beta version of an interactive entertainment platform, "Xingmen (www.xingmeng.com)", that will enable millions of fans to directly connect with their favorite celebrities, musicians, and grassroots talents. The interactive product, available for use on PC and later on mobile, enables viewers to watch live broadcasts of concerts, performances, and other entertainment while simultaneously engaging in online chat, comments, and the gifting of virtual goods. Other crowd-rewarding features and live video chat will soon be available.
One key mission of the platform is for it to serve as a launchpad for stars and grassroots talents who can open their own channels on the platform, enabling them to cultivate broader fan bases, generate shared revenues from the sale of virtual goods and, depending on their popularity, have the chance to be a part of Youku Tudou's in-house produced microfilms, web serials, variety shows, and other entertainment, which normally attract millions of views. Since inception, Youku and Tudou have enabled numerous undiscovered actors, musicians, and other talents to gain widespread fame in China. Many have made it to TV stations, including CCTV's famous Chinese New Year Gala.
Cultivating undiscovered talent as well as experimenting with interactive online platforms are a part of Youku Tudou's DNA. In 2009, the Internet television company held a live webcast of a music concert sponsored by Nokia. Later in 2013 and 2014, Youku Tudou live broadcast concerts from Psy and Lincoln Park. Youku Tudou has also been incorporating interactive features, including the sale of virtual goods and voting, into its online content as part of an effort to elevate viewer experience and monetize the gigantic traffic.
"The interactive entertainment platform is an extension of Youku Tudou's ongoing efforts to innovate entertainment with interactive features," said Yang Weidong, President of Tudou. "It also reaffirms our commitment to supporting talents at the grassroots level and to building a sustainable direct-to-consumer revenue source, leveraging our existing community of more than 450 million users."
Related News from Mi2N:
» Youku Tudou Beta Launches Interactive Entertainment Platform
» GUIGUISUISUI Release 'Wu Xing' EP
» Heavy #16 In Hong Kong 4 August 2016 - Hard Rock & Metal Goodness
» The Underground Summer Festival in Hong Kong
» Morbid Goats Farewell Tour And Digital Album Release
» MusicDish*China Music Releases, Charts, MV Premiere and Radio Feature
» [2016-07-25] 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry; The Future Music Forum (FMF) Announced The Launch Of It's 7th Edition Today With It's First Round Of Speakers
» [2016-07-25] GUIGUISUISUI Release 'Wu Xing' EP; This Is The First Of Three EPs The Boy/girl British/Chinese Art Rock Duo Plan To Release
» [2016-07-18] Viacom TV Launches New Artist Discovery Platform; Viacom TV Was A Result Of A Cross-promotional Agreement Between Star 1 Records LLC. And Viacom Media Networks
» [2016-07-17] Heavy #16 In Hong Kong 4 August 2016 - Hard Rock & Metal Goodness; Four More Bands Will Grace The Stage With Hard Rock And Metal Goodness
» [2016-07-12] Millennials Turn From Radio To Embrace Streaming; 15-to-19 Year Olds Have Embraced On-demand Streaming As Their Format Of Choice, Accounting For 51% Of Their Total Listening Time
» [2016-07-10] The Underground Summer Festival In Hong Kong; Six Hours Of Fun With NINE All Headline-calibre Bands Performing Some Of Hong Kong's Best Live Music
» [2016-07-10] Research Finds Audible Differences With High-Resolution Audio; Listeners Can Hear A Difference Between Standard Audio And Better-than-CD Quality, Known As High-resolution Audio
» [2016-06-26] Morbid Goats Farewell Tour And Digital Album Release; Morbid Goats Will Release Their First Album And Give Their Farewell Tour During July 1st To July 29th (ten Cities)
» [2016-06-26] Alisa Apps Files Lawsuit Against Universal Music Group And John Newman; The Basis Of The Lawsuit Is An Alleged Copyright Infringement Of Alisa Apps' Song 'Need To Know'
» [2016-06-16] MusicDish*China Music Releases, Charts, MV Premiere And Radio Feature; MusicDish*China Has Ramped Up Its Music Distribution With 8 New Releases So Far This Summer, Ranging From EDM, To Electro-pop, Alternative And Rock
» [2016-06-16] Andreas Carlsson Becomes Advisor And Investor In Soundtrap; Carlsson, Who Has Written Hits For Katy Perry, Backstreet Boys, Britney Spears And More, Sees Huge Potential In Online Music Recording Studio Soundtrap
» [2016-06-16] Adva Mobile Fan Engagement Score (ES); New Mobile Technology Scores Fan Engagement On Artist Web Apps And Ranks Fans By Loyalty
follow MusicDish on