Why Branding Is More Important Than Ever
Branding, is now more than ever, the most important investment an Artist can make towards their own career success
Today is one of the greatest times to be in the Music Industry. We have more educational, technological, and musical content and freedom available on a daily basis than at any previous point in history. However, since we have more access, it becomes evident that developing a strong brand is more important to be able to become the needle that sticks out of the content haystack.
Branding is all about perception. Branding is the perception that your potential audience has of you, your image and your music. Branding is the basis and focus of how and why you are able to reach your audience. Branding creates relationship loyalty, trust and other intangible equity that associates with your ability to monetize. Branding can make or break your career.
Your Brand is simply You:
1) Your visual image, the way you look, your haircut, clothes and style... etc.
2) Your sonic image, musical style and influences.
3) Your verbal image, how you conduct your business, how you communicate and relate.
4) Your Web and Social Media Presence.
How do you brand yourself?
1) Try to imagine yourself and what you do as others would see it.
2) Figure out what comes natural to you. What comes honestly? Sincerity sells.
3) Figure out how you are different than everyone else. What is your niche?
4) Look at role models and dissect what you like about how they brand themselves and their music.
5) Devise a plan for what you want your brand identity to be and execute it.
Successfully establishing a brand helps you cut through the clutter that is instantaneously available today. Through successful branding you can make yourself stand out. Making yourself stand out attracts the attention of your potential fan-base and gives you a foundation to build your career upon.
» Vintage King Launches "Make Your Mark" Video Series
» How To Manage Your Talent: FIVE Realistic Tips for Success
» Arctic Monkeys "Do I Wanna Know" - Deconstructed
» SaskMusic Seeks Executive Director
» Pandora Launches Open Music Submission Process
Career Tips Directory
» [2015-05-22] MusicDish*China Tours, Signing, NYCxDesign And Planetrox; It's Been A Busy 2015 With New Tours, Our Launch Into The Art/design World And Signing Of One Of The Pioneers Of Chinese Rock
» [2015-05-19] Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC; Western Canadian Music Awards Nominee Returns To China For 7 Dates In Beijing, Changsha, Wuhan, Guangzhou And Tianjin
» [2015-05-18] Second Hand Rose "Crossing Boundaries" World Tour; China's Boldest Rock Band Will Embark On Their "Crossing Boundaries" World Tour That Will Include One Of Europe's Biggest Festivals, Paleo Festival Nyon 2015
» [2015-05-13] CMW Live Touring Summit: Interview With Elliott Lefko; Interview With Elliott Lefko VP Of Talent, Goldenvoice / AEG Live / Coachella
» [2015-05-12] Online Chinese Music Video Platform Yinyuetai Raises $35 Million In Funding; The Funding Would Be Used To Build A Fan Club Platform And Optimize Its Music Fan Service System
» [2015-05-11] Founder Of Beijing Oi! Punk And MiSanDao Front Man Passes Away; Ode To China's Boot Boy
» [2015-05-09] The New Wave Of Chinese Contemporary Art: Identity, Irreverence And Forward-Looking; Avent Studio, LittleE Studio And MusicDish*China Will Present A Unique Event Assembling Chinese Creators Who Have Chosen Very Different Paths, And Yet Share A Common Spirit
» [2015-04-30] Tommy Hilfiger New Store Opening In Beijing, China; As Part Of His Global 30th Anniversary Tour, Iconic American Designer Tommy Hilfiger Will Visit Beijing For A Special Program
» [2015-04-24] Stones Fans Rejoice - 2015 Tour Dates Announced; This Tour Will Follow The Band's 2014 One Fire Tour, Which Went Through Europe, Asia, New Zealand, And Australia
» [2015-04-07] INTRO Electronic Music Festival: Interview With DJ Weng Weng; INTRO Music Festival, China's Biggest Electronic Music Festival, Will Be Held This May 1st In Beijing's Chaoyang Park
» [2015-04-06] VUE Audiotechnik Establishes VUE China; VUE Audiotechnik China Will Offer The Entire Complement Of VUE Products As Well As Provide Technical Support For All Integrated Systems
» [2015-04-03] March 28, 2015: A Black Day For Yaogun (Chinese Rock); A Bad Practical Joke Played On China's Rockers? 330 Festival, MIDI Festival And Strawberry Festival Get Cancelled
follow MusicDish on