MusicDish e-Journal - May 29, 2016
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Why Branding Is More Important Than Ever
Branding, is now more than ever, the most important investment an Artist can make towards their own career success
By BJ Jansen
(more articles from this author)
2014-07-06
Comment | Email | Print | RSS

Today is one of the greatest times to be in the Music Industry. We have more educational, technological, and musical content and freedom available on a daily basis than at any previous point in history. However, since we have more access, it becomes evident that developing a strong brand is more important to be able to become the needle that sticks out of the content haystack.

Branding is all about perception. Branding is the perception that your potential audience has of you, your image and your music. Branding is the basis and focus of how and why you are able to reach your audience. Branding creates relationship loyalty, trust and other intangible equity that associates with your ability to monetize. Branding can make or break your career.

Your Brand is simply You:
1) Your visual image, the way you look, your haircut, clothes and style... etc.
2) Your sonic image, musical style and influences.
3) Your verbal image, how you conduct your business, how you communicate and relate.
4) Your Web and Social Media Presence.

How do you brand yourself?
1) Try to imagine yourself and what you do as others would see it.
2) Figure out what comes natural to you. What comes honestly? Sincerity sells.
3) Figure out how you are different than everyone else. What is your niche?
4) Look at role models and dissect what you like about how they brand themselves and their music.
5) Devise a plan for what you want your brand identity to be and execute it.

Successfully establishing a brand helps you cut through the clutter that is instantaneously available today. Through successful branding you can make yourself stand out. Making yourself stand out attracts the attention of your potential fan-base and gives you a foundation to build your career upon.


Home » Career Tips » Why Branding Is More Important Than Ever
Permalink:http://www.musicdish.com/mag/?id=13639
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Career Tips

» Brownswood Launches Second "Future Bubblers" Music Discovery Program

» Submissions Now Open for the 2016 She Rocks Summer NAMM Showcase in Nashville

» WorldArts Announces Opportunity For Undiscovered Bands

» Cutting Edge Names Tom Menrath Managing Director

» Ei Beefs Up Team With Senior Executive Hires

Career Tips Directory



» [2016-05-28] Syndney Singer Rainbow Chan Guest DJ On China's Kanjian FM; In Its First Month, "Nest" Had Over 16,000 Listens, With The Song Climbing To #4 On Kanjian's Top 50 ING Chart

» [2016-05-25] Brownswood Launches Second "Future Bubblers" Music Discovery Program; The Project Speaks To The Creativity, Enterprise And Vibrancy Of Music Scenes Bubbling Under The Surface Of Towns Across The Country

» [2016-05-24] MusicDish Yaogun Adds Chinese Rock On Colectivo Bunka USB Vol. 6th Asia Music Compilation; The Special Anniversary Edition Features Three Very Different Chinese Rock Bands That Continue To Shape The Scene

» [2016-05-22] Kobalt Offers Creators Real-Time Earnings & Data Reporting; Mobile App Allows Artists And Songwriters To Track Their Earnings, Synch Activity, YouTube And Music Usage, All In Real Time

» [2016-05-15] New Online Ticketing System In Hong Kong Offers Enhanced User Experience And Lower Promoter Fees; A Hong Kong Music Promoter Has Teamed Up With A Canadian Electronic Ticketing Provider To Offer A New System

» [2016-05-15] Ryan West Video Shows How To Add 'Transformer Color' In A Mix; Tips Video Shows How Transformer Saturation Along With Analog Summing Adds Sonic Dimension To A Mix

» [2016-05-15] Tou-JAM Presents Legendary DJ Scratchy; Join The Tour DJ For The Clash On His First Ever China Tour In Shanghai On Friday, May 27th

» [2016-05-15] AdShare Appoints June Zhan Head Of New Taiwan Office; AdShare Signs "King Of Asian Pop" Jay Chou And His Record Label JVR Music

» [2016-05-15] CMA Research Shows Country Music Consumers Spend More On Music; Key Findings Also Indicate Variations In Listening Platform Use

» [2016-05-15] Dippso.com Blurs The Line Between Search & Streaming; Users Of Dippso.com Can Search The Platform's Vast Discography Metadata

» [2016-05-10] Nominations Now Open For 2017 She Rocks Awards; Celebrating Its 5th Anniversary, The Annual She Rocks Awards Pay Tribute To Women Who Display Leadership And Stand Out Within The Music Industry

» [2016-05-09] Planetrox China 2016 Semi-Final; 10 Hopeful Bands Fight For Their Dream Of Participating In Envol Et Macadam Festival In Canada This September
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

John Keenanís New Album, "The Illusion Of Logic" All Set To Make Buzz In June

Rachel Espendez Releases Her Spin On Shawn Mendes' Pop Hit Song "Stitches"

Colectivo Bunka Worldwide Releases USB Vol. 6th Special Anniversary Edition

Registration Closing For 21st Annual USA Songwriting Competition

"Live & Die": Alessandro Bagagli Announces His New Album Out June 10, 2016

Jazz & Beyond Reinterpretation Of Pink Floyd's The Dark Side Of The Moon

Indie Folk Artist Releases Cancer Tribute



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships