Hampton Hotels Leverages Music and Emotion
Hotel Chain's Audio-Focused Marketing Campaign Enlists Music Groups "Wild Cub" and "Belle and Sebastian" to Add a Soundtrack to its Brand Story
Hampton Hotels introduced We Go Together, an integrated marketing campaign that employs music and emotion to go beyond the functional benefits of the hotel experience celebrating its unique culture, hospitality and connection to travelers. The new campaign complements Hilton Worldwide's global "Hilton at Play" mission of connecting people with enriching and playful experiences, and the recent marketing partnership the company inked with Live Nation which extends the message beyond Hilton's more than 4,250 hotels worldwide.
Hampton's We Go Together emotive storytelling campaign, which will run throughout 2015, kicks off with two 30-second television spots with music from indie group Wild Cub and Scottish band Belle and Sebastian, aims to reach the growing segment of weekend leisure travelers. The new campaign will focus on fun activities people engage in and the connections they make while traveling. The television spots are produced by Austin-based agency GSD&M.
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» Hampton Hotels Leverages Music And Emotion As Part Of Audio-Focused Marketing Strategy
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