Streaming Music Is Mainstream In The Nordics
Polaris Nordic Digital Music Survey: 9.4 million Nordic consumers streamed music in 2015
Music streaming services represent the mainstream for music consumption in Finland, Denmark, Norway and Sweden: 9.4 million Nordic consumers streamed music in 2015. This is evident from the Polaris Nordic Digital Music Survey 2015, which was commissioned by three collecting societies Teosto (FIN), Koda (DK) and Tono (N).
Streaming Services Are A Big Hit
Alltogether 58% of Nordic respondents aged 15 to 65 (an estimated 9.4 million) say they have consumed music content within the previous twelve months from one or more music streaming services, such as Spotify, Apple Music, Tidal/Wimp or TDC/YouSeePlay. Looking at all online music sources, Spotify, YouTube and Apple iTunes are the top three music destinations for Nordic consumers.
Consumers Are Willing To Pay For Digital Music
The survey shows that a steady number of Nordic Internet consumers also pay for their online use of music. In 2015 a total of 23% of respondents aged 15 to 65 stated they had paid for their digital use of music within the last year (e.g. as downloads or via streaming services).
64% of all respondents also agree or strongly agree that music creators should be paid when their music is played on online services.
Radio Still Number One Source For Finding New Music
Radio remains the most often cited source for new music discovery in all four countries, followed by YouTube and dedicated music streaming services. 40% of Nordic respondents selected "I heard it on the radio" when prompted for the source of discovery for the latest new track found to be good. At the same time, also the role of music streaming services for music discovery seems to increase as the number of streaming music users keeps rising.
For young respondents the role of friends, social media and music streaming services was higher for music discovery, even though the role of radio remained considerable. They were also more likely to share music, music videos and playlists, and listen to shared or curated playlists on music streaming services.
Related News from Mi2N:
» Polaris Nordic Digital Music Survey: Streaming Music Is Mainstream In The Nordics
» CISAC 2018 Annual Report
» Pop Artist Ava King Releases New Single
» Puma Unveils Drum Machine Inspired Sneaker
» Is Podcasting the New Radio?
» Streaming & Listening Diversity - Spotify Case Study
Insider Scoop Directory
» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia
» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China
» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
follow MusicDish on