Crunch Digital Launches Direct Licensing Service
Crunch Digital launches a next-generation licensing and reporting solution that helps to eliminate the reliance on NOIs and build a healthy streaming economy
Crunch Digital announced the launch of a next-generation licensing and reporting solution that helps to eliminate the reliance on NOIs and build a healthy streaming economy. This streamlined direct license solution is an alternative to Section 115 compulsory licensing and addresses the mess and the issues that you've been reading about in the lawsuits filed against streaming services who have relied on sending NOIs to cover their licensing needs.
The new service will fall under the name "Crunch Digital Agency" and will compliment Crunch's song data management and reporting service for music apps.
Direct licenses issued by Crunch Digital will have the same royalty rates as Section 115 for the same service types. The royalty expense for a digital service is going to be the same.
Not only will digital streaming services benefit from this service, but music publishers and songwriters will be glad to hear that no commission is taken out of their royalty earnings on direct licenses that are issued by Crunch's Agency. It's a 100% royalty earnings pass through to music publishers under a non-exclusive relationship between music publishers and Crunch Digital Agency.
When music publishers sign up with Crunch Digital Agency as their non-exclusive licensing agent, they will also be notified of opt-in licensing opportunities that Crunch administers on behalf of a digital service, music app, or other potential licensees.
While it's great to hear the news about settlement talks between streaming music services and music publishers for unpaid royalties, including future public facing websites for publishers to make claims, those amounts should not be sitting as unpaid in the first place.
As an independent company that is not tied to a trade organization or a PRO, Crunch is in a position to provide a direct licensing solution for streaming services that will work for all parties involved.
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