Industry Veteran David Greenberg Joins Music Works International
Greenberg joins MWI to develop and implement global strategies to benefit artist development, long-term brand building and revenue growth
David Greenberg was appointed Director of Marketing/Development for Music Works International, a boutique music agency headed by Katherine McVicker.
In his new role, Greenberg will develop and implement global strategies to benefit artist development, long-term brand building and revenue growth; including deep research of cross-interest opportunities, energizing the increase of the agency's profile worldwide, and investigating and implementing strategies to build upon the agency's market share.
MWI's roster, signed for territories outside of the United States, includes Antonio Sanchez, The Blind Boys of Alabama, Cyrille Aimee, Dianne Reeves, David Sanborn, Jason Moran, Ruthie Foster, Lizz Wright, Kurt Elling, Vijay Iyer, Joshua Redman, Richard Bona, The Gloaming, Martin Hayes, Michael Feinstein, Christian McBride, Jon Cleary, Justin Kauflin, as well as a tidy list of Special Projects.
Greenberg has more than three decades of experience in the marketing of music, artist development and branding strategy. Previously Greenberg was director of marketing at The Kurland Agency. He also worked as the director of marketing for 360 Merch, a music merchandising company and as producer of the music channel for iCAST.com. Greenberg got his start in the industry producing and directing music videos with his company, Second Story Television, and his short-form video, Rubber Rodeo's Scenic Views, was nominated for a Grammy. While at the Rykodisc label, Greenberg worked with Yoko Ono, DEVO, Ringo Starr, Frank Zappa, Lawrence Ferlinghetti, Morphine, Bill Laswell, Arthur Lyman, Joe Boyd, MMW, Red Elvises, and Aisha Kandisha's Jarring Effects, along with releasing spoken-word albums by the late Bill Hicks and Jack Kerouac. For PolyGram Home Video, Greenberg channelled his high-school vagaries into the screenplay for the RIAA Platinum-selling KISS eXposed long-form video.
Greenberg's appointment comes as MWI approaches their second anniversary.
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