Tourism Promotions Board Philippines Partners MTV To Bring Back The Award-Winning MTV Music Evolution Manila
Iconic Hitmaker OneRepublic To Perform On 24 June 2016
Tourism Promotions Board Philippines (TPB) reprises its collaboration with MTV to bring MTV Music Evolution Manila 2016 on Friday, 24 June 2016. This will be the second year the award-winning show will be held in the Philippines and in 2016, the one-night only live music event will celebrate pop music like never before – enabling fans to experience and discover the evolution of pop music and its dance influence that keeps fans moving. MTV Asia reveals its first act, the iconic international pop band and prolific hitmaker, OneRepublic, who returns to the Philippines for its second performance since 2013.
MTV Music Evolution Manila 2016 will showcase iconic and contemporary international music artists and the hottest new acts in both the regional and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences. Further details of MTV Music Evolution Manila 2016, including venue and additions to the artist line-up, will be announced in the run up to the event. The free-entry** event is recorded live for global telecast under the MTV World Stage global series, to an international audience of more than three-quarters of a billion households in over 160 countries.
The integrated collaboration will see Visit the Philippines Again 2016 branding appear across MTV Music Evolution Manila 2016 content in the run-up to, during and after the event. MTV Music Evolution Manila 2016 will be supported by a wide range of integrated marketing initiatives driving awareness and engagement for the event. Marketing activities with media campaigns across key targeted markets will include consumer promotions, a dedicated microsite and supporting social media and press campaigns.
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