Jungle Boogie - Outline Sound at South China's Top EDM Festival
Electric Jungle Music Festival is the first and biggest EDM festival in South China
Electric Jungle Music Festival is the first and biggest EDM festival in South China and this year's edition was staged at the huge Shenzhen Universiade Center, inaugurated just five years ago and designed to host not only international sports, but also large-scale events and concerts, such as the Festival, committed to creating a rich, flexible and highly interactive world-class stage offering a wide variety of on-site activities as well as the music.
The festival, which featured sets by jungle artists such as R3HAB, Knife Party and Adventure Club, was presented by Jungle Events and organised by MNET Media.
For the second consecutive year, Guangzhou Haona Audio Equipment Co Ltd. was the Festival's audio supplier.
As well as lasting longer than in the past (two days instead of one), the festival also added a new stage this year and Haona, Italian audio manufacturer Outline's distributor for China, fitted it out with twelve of the company's GTO loudspeakers and six GTO-Subs. The rig was powered by a pair of Outline X8 and twelve Outline T11 amplifiers.
Outline's loudspeaker systems were also deployed for coverage for the event's VIP area: six Outline GTO C-12 line source arrays.
Company president Kong Qinghua explained, "The event's general lighting and sound contractor, Music Trick Lighting, asked us to take on the project for the whole sound system because our equipment was ideal for the show and we also provide strong technical support."
Haona's managing director Huang Zhenan added, "Outline is well recognised in the electronic music industry."
Mr Kong continued, "They have an in-depth training program for dealers and distributors, which provides consistent standardised technical support in each country, which is a great benefit in guaranteeing shows' results."
The large venue offered additional challenges for the Haona team, as Mr Kong explained, "There were small hills with trees and the fact that the organisers added a VIP zone meant we had to calculate coverage precisely before the show, taking all these factors into consideration. Some adjustments were made onsite and we had just two days for setup and alignment."
Careful planning was required to ensure that the best possible solution was implemented and communication was key. "It's very important to communicate with customers before shows and plan accordingly," Mr Huang observed. "Manpower can be arranged and equipment checked at the warehouse, but if last-minute changes have to be made, these can pose another big challenge."
Mr Huang concluded, "Whereas concerts or touring shows last two to three hours and clubs operate four to five hours nightly, the Festival's sound reinforcement needed to be able to run for eight consecutive hours, with full power energy and at a very high SPL, which was very demanding for the products. We ensured plenty of headroom when we designed the system and were confident that we didn't need back-up."
» MusicDish Review: Xi'an Post-Punk Band FAZI 3rd Album "Heart of Desire"
» Canadian Sounds in China (CSC)
» QQMusic: From Streaming Service To Integrated Music Content Producer
» BMG Partners With Chinese Social Network Momo
» MusicDish Music Releases in China: SLC, HearIM, Tom Ricci, Voodoo Swing
» [2017-07-05] Music Streaming Service: The Next Frontier For Tesla And Elon Musk; Critical Of Existing Streaming Algorithms And The Quality Of Their Playlists, Elon Musk Promised To Build A Music Service Feature For Tesla Vehicles
» [2017-07-05] Generation Z: Meet The Young Millennials; Teens Value Video Platforms For Music Discovery And Social Engagement, But, As They Develop As Music Consumers, Look To Audio Streaming Services
» [2017-07-04] MusicDish Review: Xi'an Post-Punk Band FAZI 3rd Album "Heart Of Desire"; With Their Usual Blunt Directness, FAZI Once Again Created Music That Awakens The Listeners, Arranged Thick And Deep, Graceful, Velvety Sounds To Adorn This Album
» [2017-07-04] Aloft Hotels And MTV Spotlight Top Asia Pacific Music Talent; Aspiring Musicians Are Invited To Submit Original Songs For A Chance To Win A Mentorship By MTV And US$10,000 To Fund Their Music Journey
» [2017-06-29] Canadian Sounds In China (CSC); July 1 Is Canada's 150th Anniversary And We're Using This Opportunity To A Soft Launch A New Project Called Canadian Sounds In China
» [2017-06-28] QQMusic: From Streaming Service To Integrated Music Content Producer; This Update Pushes QQMusic One Step Closer Towards Becoming An Integrated Music Content Producer
» [2017-06-25] Music Works International Expands Team, Roster And Global Reach; International Booking Agency Builds On Momentum To Push Reach Outward And Upward
» [2017-06-25] BMG Partners With Chinese Social Network Momo; The Deal Will Provide An International Showcase For Emerging Social Media Stars From China
» [2017-06-21] MusicDish Music Releases In China: SLC, HearIM, Tom Ricci, Voodoo Swing; MusicDish*China Has Been Releasing Independent Music To The Major Music Platforms, Reaching Over 90% Of Mainland Chinese Music Listeners
» [2017-06-21] ASCAP And YouTube Reach Multi-Year Agreement For US Performance Rights; The Mutual Goal Of This Agreement Is To Work Together To Ensure That ASCAP Members Get Paid More Fairly And Accurately For The Use Of Their Music On YouTube
» [2017-06-20] Supreme Court Rules Unanimously In Favor Of The Slants; Asian-American Rock Band Wins Long-running Battle With The Trademark Office Over Their Name In A Victory For Free Speech
» [2017-06-18] Longtail Music Provides An Alternative To The On-Demand Algorithm; Live Broadcasts Are Brought To The Forefront To Assist Listeners In Music Discovery
follow MusicDish on