DPA Microphones Launches New Chinese Website
The company has created new resource for Chinese speakers to help them find the right DPA microphone for their needs
DPA Microphones has strengthened its presence in China by launching a dedicated website that delivers product information, Microphone University articles, company news and content of specific relevance to the Chinese market in Chinese.
Ken Kimura, Managing Director of DPA's APAC Office, says: "China is a very important market for us, but its sheer size does make it challenging. To be successful in this market you need more than just great products - you also need to get closer to your customers by providing them with relevant information in their own language. Our new website will help us achieve this by making it easy for Chinese audio professionals to identify the best DPA microphone for their needs. We know we have an exceptional range of high end products and we believe this new resource will significantly benefit our existing and potential customers."
Kimura adds that the website will also increase direct support to DPA's distributor, Digital Media Technology (DMT) and its sales network. Clement Choi, Managing Director of DMT, says: "DPA is known worldwide for its Microphone University that provides educational content to its website visitors. The company's deep knowledge of pro audio applications gives it a special position in the market as its product development takes everything possible into consideration to deliver perfect microphone solutions. Having Microphone University available in Chinese will allow this knowledge to be spread to even more people and this will greatly assist our sales efforts in China."
The site will consist of regular product descriptions but also landing pages that are dedicated to each product range, as well as segments like broadcast, music recording, live sound, installation and much more. These landing pages will show pictures, videos and more to illustrate how DPA mics can solve the challenges of miking various sound sources, including traditional Chinese instruments. Together with the Microphone University articles, the new Chinese DPA site will be a major source of information for Chinese audio aficionados who want the best in microphones.
Related News from Mi2N:
» DPA Microphones Launches New Chinese Website
» MusicDish*China Presents 'Savage Guitarist' Todd Clouser in Beijing
» MusicDish*China October China Label Music Releases And Charts
» Most Girls Smell Good Music Promotion Masterclass and Launch Party
» Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China
» Harmonica Extraordinaire Sugar Blue Performs In Beijing
» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28
» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content
» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services
» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China
» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands
» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices
» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign
» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys
» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals
» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?
» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright
» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
follow MusicDish on