DPA Microphones Launches New Chinese Website
The company has created new resource for Chinese speakers to help them find the right DPA microphone for their needs
DPA Microphones has strengthened its presence in China by launching a dedicated website that delivers product information, Microphone University articles, company news and content of specific relevance to the Chinese market in Chinese.
Ken Kimura, Managing Director of DPA's APAC Office, says: "China is a very important market for us, but its sheer size does make it challenging. To be successful in this market you need more than just great products - you also need to get closer to your customers by providing them with relevant information in their own language. Our new website will help us achieve this by making it easy for Chinese audio professionals to identify the best DPA microphone for their needs. We know we have an exceptional range of high end products and we believe this new resource will significantly benefit our existing and potential customers."
Kimura adds that the website will also increase direct support to DPA's distributor, Digital Media Technology (DMT) and its sales network. Clement Choi, Managing Director of DMT, says: "DPA is known worldwide for its Microphone University that provides educational content to its website visitors. The company's deep knowledge of pro audio applications gives it a special position in the market as its product development takes everything possible into consideration to deliver perfect microphone solutions. Having Microphone University available in Chinese will allow this knowledge to be spread to even more people and this will greatly assist our sales efforts in China."
The site will consist of regular product descriptions but also landing pages that are dedicated to each product range, as well as segments like broadcast, music recording, live sound, installation and much more. These landing pages will show pictures, videos and more to illustrate how DPA mics can solve the challenges of miking various sound sources, including traditional Chinese instruments. Together with the Microphone University articles, the new Chinese DPA site will be a major source of information for Chinese audio aficionados who want the best in microphones.
Related News from Mi2N:
» DPA Microphones Launches New Chinese Website
» The 2018 MIDEM Silk Road International Music Alliance Signing
» MusicDish Announces A Love Electric 2018 China Tour
» Avant-Garde Label Maybe Noise Launches In Beijing
» Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour
» NetEase Cloud Music Sign Distribution Partnership With B2 Music
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zč
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves
» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers
» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series
follow MusicDish on