DPA Microphones Launches New Chinese Website
The company has created new resource for Chinese speakers to help them find the right DPA microphone for their needs
DPA Microphones has strengthened its presence in China by launching a dedicated website that delivers product information, Microphone University articles, company news and content of specific relevance to the Chinese market in Chinese.
Ken Kimura, Managing Director of DPA's APAC Office, says: "China is a very important market for us, but its sheer size does make it challenging. To be successful in this market you need more than just great products - you also need to get closer to your customers by providing them with relevant information in their own language. Our new website will help us achieve this by making it easy for Chinese audio professionals to identify the best DPA microphone for their needs. We know we have an exceptional range of high end products and we believe this new resource will significantly benefit our existing and potential customers."
Kimura adds that the website will also increase direct support to DPA's distributor, Digital Media Technology (DMT) and its sales network. Clement Choi, Managing Director of DMT, says: "DPA is known worldwide for its Microphone University that provides educational content to its website visitors. The company's deep knowledge of pro audio applications gives it a special position in the market as its product development takes everything possible into consideration to deliver perfect microphone solutions. Having Microphone University available in Chinese will allow this knowledge to be spread to even more people and this will greatly assist our sales efforts in China."
The site will consist of regular product descriptions but also landing pages that are dedicated to each product range, as well as segments like broadcast, music recording, live sound, installation and much more. These landing pages will show pictures, videos and more to illustrate how DPA mics can solve the challenges of miking various sound sources, including traditional Chinese instruments. Together with the Microphone University articles, the new Chinese DPA site will be a major source of information for Chinese audio aficionados who want the best in microphones.
Related News from Mi2N:
» DPA Microphones Launches New Chinese Website
» MusicDish Review: Xi'an Post-Punk Band FAZI 3rd Album "Heart of Desire"
» Canadian Sounds in China (CSC)
» QQMusic: From Streaming Service To Integrated Music Content Producer
» BMG Partners With Chinese Social Network Momo
» MusicDish Music Releases in China: SLC, HearIM, Tom Ricci, Voodoo Swing
» [2017-07-05] Music Streaming Service: The Next Frontier For Tesla And Elon Musk; Critical Of Existing Streaming Algorithms And The Quality Of Their Playlists, Elon Musk Promised To Build A Music Service Feature For Tesla Vehicles
» [2017-07-05] Generation Z: Meet The Young Millennials; Teens Value Video Platforms For Music Discovery And Social Engagement, But, As They Develop As Music Consumers, Look To Audio Streaming Services
» [2017-07-04] MusicDish Review: Xi'an Post-Punk Band FAZI 3rd Album "Heart Of Desire"; With Their Usual Blunt Directness, FAZI Once Again Created Music That Awakens The Listeners, Arranged Thick And Deep, Graceful, Velvety Sounds To Adorn This Album
» [2017-07-04] Aloft Hotels And MTV Spotlight Top Asia Pacific Music Talent; Aspiring Musicians Are Invited To Submit Original Songs For A Chance To Win A Mentorship By MTV And US$10,000 To Fund Their Music Journey
» [2017-06-29] Canadian Sounds In China (CSC); July 1 Is Canada's 150th Anniversary And We're Using This Opportunity To A Soft Launch A New Project Called Canadian Sounds In China
» [2017-06-28] QQMusic: From Streaming Service To Integrated Music Content Producer; This Update Pushes QQMusic One Step Closer Towards Becoming An Integrated Music Content Producer
» [2017-06-25] Music Works International Expands Team, Roster And Global Reach; International Booking Agency Builds On Momentum To Push Reach Outward And Upward
» [2017-06-25] BMG Partners With Chinese Social Network Momo; The Deal Will Provide An International Showcase For Emerging Social Media Stars From China
» [2017-06-21] MusicDish Music Releases In China: SLC, HearIM, Tom Ricci, Voodoo Swing; MusicDish*China Has Been Releasing Independent Music To The Major Music Platforms, Reaching Over 90% Of Mainland Chinese Music Listeners
» [2017-06-21] ASCAP And YouTube Reach Multi-Year Agreement For US Performance Rights; The Mutual Goal Of This Agreement Is To Work Together To Ensure That ASCAP Members Get Paid More Fairly And Accurately For The Use Of Their Music On YouTube
» [2017-06-20] Supreme Court Rules Unanimously In Favor Of The Slants; Asian-American Rock Band Wins Long-running Battle With The Trademark Office Over Their Name In A Victory For Free Speech
» [2017-06-18] Longtail Music Provides An Alternative To The On-Demand Algorithm; Live Broadcasts Are Brought To The Forefront To Assist Listeners In Music Discovery
follow MusicDish on