MusicDish e-Journal - November 24, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Avex Group Rediscovers Mainland China Market
Japan-based Entertainment Management firm grants Chinese platform NetEase Cloud Music an exclusive license to its copyrighted music
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2017-03-09
Comment | Email | Print | RSS

Japanese entertainment firm Avex Group Holdings Inc. and Chinese digital music platform NetEase Cloud Music jointly announced the signing of an agreement forming a strategic partnership that grants the Chinese platform an exclusive license in mainland China to the copyright of the entire inventory of Japanese songs under Avex's management. The agreement calls for NetEase Cloud Music to handle the distribution and promotion of the Avex collection of music in the mainland Chinese market, placing NetEase Cloud Music in the position of being the platform with the largest collection of copyright-protected Japanese music in the country. The move signals Avex's reentry into the market after a six-year hiatus.

Avex first set up an office in Taiwan as early as 1998, when it planned its first formal entry into the Chinese market, followed by an office in Shanghai. Six years ago Avex retreated from the market when it found itself no longer able to deal with the rampant pirating of music on the internet. Avex decided to return to this important market on the heels of the success of the efforts on behalf of China's regulator, the National Copyright Administration of China (NCAC), to bring order to a market that had been a flagrant violator.

The partnership between NetEase Cloud Music and Avex sets a precedent for the importation of Japanese music into China on a large scale. Chinese online music platforms had been struggling with what they could offer in terms of Japanese music with proper copyright protections, resulting in fans of the music remaining dissatisfied with what was available.

The increasing demand for Japanese music on NetEase Cloud Music as well as the managerial competence of the staff also played a role in leading Avex to choose the platform as their partner. According to usage data from the platform, there has been a considerable increase in the number of times a Japanese song has been streamed, especially songs associated with Japanese animation, comics and games (ACG), with the number of music streams from Japan increasing 80% over the previous year, while ACG-related music saw its streams soar a whopping 280%. Among these users, it is mainly the youth segment that dominates, especially fans born after 1990.

Related News from Mi2N:
» Japan-based Entertainment Management Firm Avex Group Rediscovers Mainland China Market


Home » MusicDish*China » Avex Group Rediscovers Mainland China Market
Permalink:http://www.musicdish.com/mag/?id=13896
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» MusicDish*China October China Label Music Releases And Charts

» Most Girls Smell Good Music Promotion Masterclass and Launch Party

» Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China

» Harmonica Extraordinaire Sugar Blue Performs In Beijing

» Will One Genre Rule Them All? China's Love Affair With EDM

MusicDish*China Directory



» [2017-11-21] Joint Statement By The Nordic Musicians' Unions And British Musicians' Union; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance

» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe

» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017

» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio

» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business

» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties

» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Hybrid Studios To Sponsor Unsigned Only 2018

Twice The Holiday Feel-Good Vibe From NYC Indie Rockers

LOVE MY COUNTRY! Is The Ultimate Compilation Series Featuring 20 Hot New Hits

Getting Restless

Your Favorite Color Releases "Heartache"

Melvin Alan Album "Wonderful Life"

Jean Louisa Kelly Presents A Personal Collection Of Songs From The American Standards And Musical Theater



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships