The Changing Face of China's Music Market
The session examined some of the major trends shaping the music industry's transformation and prospects for its future
I've been making a return to the conference circuit this year to coincide with my founding of MusicDish LLC in 1997 (yes, it has been 20 years!!). Starting in March, I gave a talk in Paris called "Are Brands Ready To Tap China's Music Market?" at China Connect 2017, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe. On April 26th, I moderated a panel "How to Enter A New Market Through Showcase Festivals?" at the Sound Of The Xity (SOTX) conference in Beijing featuring speakers from WOMEX (Christoph Borkowsky), SXSW (James Minor), The Great Escape (Martin Elbourne) and SOTX (Ryan Zhang).
More recently, I gave a talk at Music Biz 2017 in Nashville called "The Changing Face of China's Music Market". Over the past few years, China has witnessed a transformation in its music market and industry. Led by government efforts to legitimize the market, the growth of legal streaming service and changing consumer behavior, the music industry appears to be reaching that 'inflection point' as illustrated by IFPI's number. But the backbone of China's music market is still live music with the maturing of its festival scene, expanding touring circuit and early tech adoption from live streaming to VR. The session will examine some of the major trends shaping the industry's transformation and prospects for its future.
I've made my slides from the Music Biz talk available via Dropbox for anyone to download. Next on the itinerary is What's Next in Music? being held in Vilnius, Lithuania on September 8-9 and APaMM International Conference in Ulsan, Korea where I will give a session on 'How to Break into the Chinese Market.'
» CISAC 2018 Annual Report
» Pop Artist Ava King Releases New Single
» Puma Unveils Drum Machine Inspired Sneaker
» Is Podcasting the New Radio?
» Streaming & Listening Diversity - Spotify Case Study
Insider Scoop Directory
» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia
» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China
» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
follow MusicDish on