MusicDish e-Journal - July 23, 2018
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Jeffrey Fisher & MuzikMan on, Labels & the Future
MusicDish Writers Speak Out on the Issues
By MusicDish
(more articles from this author)
Comment | Email | Print | RSS

With all the talk as of late on and Napster, we thought we would canvas our MusicDish writers for their opinions on the current state of the music industry and it's future. This week we have thoughts from Jeffrey Fisher and MuzikMan. Next week, we will get more feedback on the industry from our other writers.

Now I'm no advocate of piracy, but there has always been free music -- it's called radio and MTV! The RIAA always seems to forget that. I've always felt the "free sample" was the ideal way to sell just about anything. Your objective: To get people to buy your music. How: Through promotional techniques that enable people to hear your music (and buy it if they like it). There are four possible outlets: radio, Internet, video, live performances. Why: You hope that people will like what they hear and want to buy more (your CD or music catalog). Strategy: Giving away a little music for free is a terrific strategy. You offer a sample of your music just as the cookie store lets you sample their latest culinary delight. They hope you'll like the cookie and buy a dozen or so to take home. You hope people love your sample track and buy the whole CD (or commercial composition services if you do soundtracks and jingles). That brings me to the MP3 controversy. Many acts are giving away their singles in MP3 format in the hopes you'll buy the new CD. The RIAA is livid (again!). Personally I feel this is a terrific promotion, and not all that different from the past. People could listen to singles on the radio (and tape them), see videos on cable (and tape them), and go to live performances. So why is the Internet/MP3 thang any different? The industry should embrace this technology and write-off its cost as a promotional expense. People are inherently cautious and skeptical, but through hearing an act first (and liking the music), it only means that more music will be sold. I've been promoting this sample music idea for years. Now a large segment of the music industry is jumping onboard. I give away lots of material in the hopes you'll buy some of my other products, tell others about my stuff, and ask me to help you with your endeavors. Finally more and more people are trying this crucial promotional success formula.

Jeffrey Fisher

I think that organizations like Universal still have the upper hand, particularly if they do have the copyright to any music. Large corporations can afford to be represented by the best legal counsel, hence their chances for winning a case are much better than an Independent operation that has been around for only a few years. Things are going to change, they have to. It's to easy to acquire music for free. I look at it this would I feel if I worked every week and people were taking money of out my paycheck knowing that it was hurting me and I wasn't being compensated for all of my hard work? This is what's essentially happening. I don't worry about the labels getting their share, they always do. It seems the artists are the ones that always get ripped off, and it's not right. Something has to give, and the time is near for this whole thing to break wide open. It's over due.

I think the large labels are now in a position to reclaim their place as the industry leaders. I was feeling different about this entire situation but a few months ago because of the head of steam that the .coms and the indie artists have built up over the last three or four years. Someone finally slammed on the brakes, it was inevitable. The Internet is a breeding ground of independence, and that's a good thing. Although the artist has the choice to keep control of their work now more than ever, I believe the labels have taken strides to "catch up" with the technology and offer online purchases such as downloadable singles with video content, multi-media in several different forms, and musical rarities found only on the Internet. I don't think any one company is going to emerge as the leader because it's to wide open an opportunity for the artists and the labels and various other .coms that utilize the technology for business. I do believe that the copyright issue is right at the forefront of all of this ongoing change, and it will effect the way everyone conducts business.


Home » Insider Scoop » Jeffrey Fisher & MuzikMan on, Labels & the Future
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

Insider Scoop

» CISAC 2018 Annual Report

» Pop Artist Ava King Releases New Single

» Puma Unveils Drum Machine Inspired Sneaker

» Is Podcasting the New Radio?

» Streaming & Listening Diversity - Spotify Case Study

Insider Scoop Directory

» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Png Z

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance

» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves

» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers

» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

SUITEHOP Partners W/ Venues For Direct-to-Consumer VIP Experiences In Secure Marketplace

Gulf Coast Group Johnny John & The Schemin' Dreamers Release Debut Powerhouse AOR EP

BWH Music Group Releases Hottest Album Of The Summer

Cinq Music Appoints Marcus Spence SVP Of A&R

Hybrid Studios Hosts Student Field Trip Day

Australian DJ Duo NERVO Enter Sports Arena With Unique Volleyball Partnership

2018 Summer Additions Come To Hybrid Studios

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships