MusicDish e-Journal - November 25, 2017
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eTantrum Releases Free Music Recognition Software
By Michele Wilson-Morris
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eTantrum recently announced the release of its open source music identification software, capable of identifying a song based on its analogue waveform and acoustical characteristics.

Headquartered in Dulles, Virginia, eTantrum is self-described as "a media solutions provider that offers members of the Internet media community the most advanced technologies for discovering and delivering digital media, facilitating the identification, auditing, and recommendation of user specific content." MusicDish spoke with Rick Rickert, eTantrum's Director of Marketing about the company's new music identification technology.

Explaining the value to consumers, Mr. Rickert said, "The technology recognizes a song based solely on the way that it sounds, and supports MP3, WAV, Vorbis, and CD formats pretty much any sort of digitally encoded file that can be recorded. If our technology is built into a music player such as WinAmp, RealPlayer, or Microsoft's Windows Media Player, as soon as you begin to play a file, it tells you the name of the song, the artist, the album the song is from, and other songs that are on the album. If you like the song you're listening to, you can click on a link that takes you directly to a site where you can buy it."

What's interesting about this is that if you don't happen to have one of the most popular music players (and eTantrum hopes to license the technology to these companies), you can get a free player at the eTantrum site. Or, if you already have a player, you can simply download the music identification software that will work with it.

Since the technology is free to consumers, MusicDish asked Mr. Rickert about eTantrum's revenue base. "We get a small portion of revenue from the CDs that are sold, but it's not significant. We also plan to license our technology to other companies such as RealPlayer or WinAmp. The licensing is where we will make the bread and butter of our money. We also offer another service we make recommendations. Because our system is able to recognize songs based on how they sound, you can hit a recommendation button and it will recommend 20 songs that are similar to the one you're listening to. We create a completely anonymous profile on users that is, we don't know your name, or your email address, or anything else that can identify you in any way but after about a month, we can identify what type of music you like, and can begin making recommendations to you based on that profile. Also, knowing what people like to listen to is marketable information, and that's another revenue stream for us."



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