New Digital Advances for BMG
BMG Entertainment announced new advancements last week regarding the
commercial digital downloading of new material from various artists signed to
Over 100 singles and albums from artists such as Christina Aguilera, Toni
Braxton, Sara McLachlan, Santana, Vertical Horizon, and others will be
available for download to consumers at the following prices: between $1.98
and $3.49 for singles, between $9.98 and $14.98 for CD's, and between $11.98
and $20.98 for double CD's. According to BMG, 2,500 albums and singles will
be ready for download during the holiday season.
The releases will be available initially through online retail affiliate
Lycos, and then Alliance Entertainment's TheStore24™, ARTISTdirect,
GetMusic, Best Buy, Musicland Group (NYSE: MLG), RollingStone.com (an Emusic
Web site), Trans World Entertainment/TWEC.com, Wherehouse Music/Checkout.com,
and Tower Records.
To make the buying process easier, BMG is offering a 'one-stop shopping'
service with integrated shopping carts that allow consumers to purchase and
pay for their downloads on one Web site rather than using a separate checkout
site for BMG. The integrated shopping carts were developed jointly by
Digital World Services and partner InterTrust Technologies Corporation.
"Digital downloading is a wonderful opportunity for us and our retail
affiliates alike, and by making the purchase of digital downloads as consumer
friendly as possible we can accelerate the growth of this market to our
collective benefit," said Pete Jones, President and CEO, BMG Distribution &
BMG Associated Labels.
Kevin Conroy, Chief Marketing Officer and President, New Technology, BMG
Entertainment stated that "We are very pleased to enter the digital commerce
space in a way that provides consumers with the best possible experience.
Commercial transactions are much more complicated to implement than free
transactions. With that in mind, BMG has taken the time necessary to develop
a level of integration that we believe will lead to a vastly superior
consumer experience, which is essential to building a legitimate digital
In order to ensure smooth transactions, Digital World Services declared
the launch of its digital rights management solution regarding BMG Entertainment's
commercial digital downloading program.
Digital World Services provides services such as the operation of its
clearinghouse for rights management and retailer integration, and the secure
packaging of the media content. The downloads will be offered to consumers
in Advanced Audio Coding, which conforms to the SDMI standards. SDMI is the
worldwide basis for secure distribution of music over the Internet.
The Advanced Audio Coding security system is based on the digital rights
management technology of InterTrust Technologies Corporation.
"The solutions offered by Digital World Services and InterTrust enable
BMG to bring fans closer to their favorite artists in a consumer-friendly
way," stated Kevin Conroy, Chief Marketing Officer and President, New
Technology, BMG Entertainment. "We believe the integration that these
solutions make possible is a critical element for the development of a
legitimate digital music market."
Victor Shear, chairman and chief executive officer of Digital World
Services partner InterTrust Technologies Corporation said "BMG, InterTrust,
and DWS are working closely to deliver high-quality digital music to
consumers through easy to use services. Using InterTrust's advanced DRM
(digital rights management) platform, BMG offers consumers the ability to
download the music they want in a manner that gives equal importance to
ease-of-use and quality while ensuring integrity and copyright protection."
The current release of the digital rights management platform supports
the MusicMatch Jukebox, which BMG recently selected to be the first media
player for their commercial digital download program.
New BMG downloads can easily be integrated with consumers existing
digital music tracks by using the MusicMatch Jukebox. "MusicMatch is clearly
committed to working with the recording industry to develop successful
business models for delivering content to music fans," said Bob Ohlweiler,
senior vice president of business development for MusicMatch, "We are excited
about being chosen by BMG to launch their digital distribution business."
"BMG is extremely pleased to partner with MusicMatch on our digital
download initiative," said Mr. Conroy. "The Jukebox software that
MusicMatch offers is an important element in our consumer-friendly approach
to building a legitimate digital music market."
MusicMatch Jukebox delivers a personalized all-in-one jukebox software.
The jukebox is able to store tracks from CD's, music videos, and streaming
audio. The free version of MusicMatch Jukebox 5.2 is available for free
download at Lycos Music.
ARTISTdirect - www.artistdirect.com
Best Buy - www.bestbuy.com
BMG - www.bmg.com
Checkout.com - www.checkout.com
GetMusic - www.getmusic.com
InterTrust - www.intertrust.com
Lycos Music - www.music.lycos.com
Musicland - www.musicland.com
MusicMatch - www.musicmatch.com
RollingStone.com - www.rollingstone.com
TheStore24™ - www.thestore24.com
Tower Records - www.towerrecords.com
TWEC.com - www.twec.com
Related MusicDish e-Journal Articles:
» InterTrust: The OS Of The Digital Rights Market - Interview w/ Talal Shamoon, Senior VP of Media in RealAudio (2000-04-26)
» BMG Reveals its Plans for Taking on Digital Downloading; Sony Follows with Help From Reciprocal (2000-04-12)
» Five Major Music Companies and IBM Successfully Complete Electronic Music Distribution Trial (2000-02-15)
Related News from Mi2N:
» BMG Chooses MusicMatch As Premier Player
» BMG DIRECT LAUNCHES ONEPRICECDS, OFFERING THOUSANDS OF CDS ONLINE FOR $9.99 EACH, INCLUDING SHIPPING AND HANDLING
» Digital World Services Launches Digital Rights Management Solution For BMG
» Soundbuzz To Provide BMG Music Publishing With Promising Unpublished Song-writers