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New Digital Advances for BMG
By Daina Kazmaier
(more articles from this author)
2000-10-15
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BMG Entertainment announced new advancements last week regarding the commercial digital downloading of new material from various artists signed to the label.

Over 100 singles and albums from artists such as Christina Aguilera, Toni Braxton, Sara McLachlan, Santana, Vertical Horizon, and others will be available for download to consumers at the following prices: between $1.98 and $3.49 for singles, between $9.98 and $14.98 for CD's, and between $11.98 and $20.98 for double CD's. According to BMG, 2,500 albums and singles will be ready for download during the holiday season.

The releases will be available initially through online retail affiliate Lycos, and then Alliance Entertainment's TheStore24, ARTISTdirect, GetMusic, Best Buy, Musicland Group (NYSE: MLG), RollingStone.com (an Emusic Web site), Trans World Entertainment/TWEC.com, Wherehouse Music/Checkout.com, and Tower Records.

To make the buying process easier, BMG is offering a 'one-stop shopping' service with integrated shopping carts that allow consumers to purchase and pay for their downloads on one Web site rather than using a separate checkout site for BMG. The integrated shopping carts were developed jointly by Digital World Services and partner InterTrust Technologies Corporation.

"Digital downloading is a wonderful opportunity for us and our retail affiliates alike, and by making the purchase of digital downloads as consumer friendly as possible we can accelerate the growth of this market to our collective benefit," said Pete Jones, President and CEO, BMG Distribution & BMG Associated Labels.

Kevin Conroy, Chief Marketing Officer and President, New Technology, BMG Entertainment stated that "We are very pleased to enter the digital commerce space in a way that provides consumers with the best possible experience. Commercial transactions are much more complicated to implement than free transactions. With that in mind, BMG has taken the time necessary to develop a level of integration that we believe will lead to a vastly superior consumer experience, which is essential to building a legitimate digital music market."

In order to ensure smooth transactions, Digital World Services declared the launch of its digital rights management solution regarding BMG Entertainment's commercial digital downloading program.

Digital World Services provides services such as the operation of its clearinghouse for rights management and retailer integration, and the secure packaging of the media content. The downloads will be offered to consumers in Advanced Audio Coding, which conforms to the SDMI standards. SDMI is the worldwide basis for secure distribution of music over the Internet.

The Advanced Audio Coding security system is based on the digital rights management technology of InterTrust Technologies Corporation.

"The solutions offered by Digital World Services and InterTrust enable BMG to bring fans closer to their favorite artists in a consumer-friendly way," stated Kevin Conroy, Chief Marketing Officer and President, New Technology, BMG Entertainment. "We believe the integration that these solutions make possible is a critical element for the development of a legitimate digital music market."

Victor Shear, chairman and chief executive officer of Digital World Services partner InterTrust Technologies Corporation said "BMG, InterTrust, and DWS are working closely to deliver high-quality digital music to consumers through easy to use services. Using InterTrust's advanced DRM (digital rights management) platform, BMG offers consumers the ability to download the music they want in a manner that gives equal importance to ease-of-use and quality while ensuring integrity and copyright protection."

The current release of the digital rights management platform supports the MusicMatch Jukebox, which BMG recently selected to be the first media player for their commercial digital download program.

New BMG downloads can easily be integrated with consumers existing digital music tracks by using the MusicMatch Jukebox. "MusicMatch is clearly committed to working with the recording industry to develop successful business models for delivering content to music fans," said Bob Ohlweiler, senior vice president of business development for MusicMatch, "We are excited about being chosen by BMG to launch their digital distribution business."

"BMG is extremely pleased to partner with MusicMatch on our digital download initiative," said Mr. Conroy. "The Jukebox software that MusicMatch offers is an important element in our consumer-friendly approach to building a legitimate digital music market."

MusicMatch Jukebox delivers a personalized all-in-one jukebox software. The jukebox is able to store tracks from CD's, music videos, and streaming audio. The free version of MusicMatch Jukebox 5.2 is available for free download at Lycos Music.

Linkography

ARTISTdirect - www.artistdirect.com
Best Buy - www.bestbuy.com
BMG - www.bmg.com
Checkout.com - www.checkout.com
GetMusic - www.getmusic.com
InterTrust - www.intertrust.com
Lycos Music - www.music.lycos.com
Musicland - www.musicland.com
MusicMatch - www.musicmatch.com
RollingStone.com - www.rollingstone.com
TheStore24 - www.thestore24.com
Tower Records - www.towerrecords.com
TWEC.com - www.twec.com

Related MusicDish e-Journal Articles:
» InterTrust: The OS Of The Digital Rights Market - Interview w/ Talal Shamoon, Senior VP of Media in RealAudio (2000-04-26)
» BMG Reveals its Plans for Taking on Digital Downloading; Sony Follows with Help From Reciprocal (2000-04-12)
» Five Major Music Companies and IBM Successfully Complete Electronic Music Distribution Trial (2000-02-15)

Related News from Mi2N:
» BMG Chooses MusicMatch As Premier Player
» BMG DIRECT LAUNCHES ONEPRICECDS, OFFERING THOUSANDS OF CDS ONLINE FOR $9.99 EACH, INCLUDING SHIPPING AND HANDLING
» Digital World Services Launches Digital Rights Management Solution For BMG
» Soundbuzz To Provide BMG Music Publishing With Promising Unpublished Song-writers


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