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Now You Can 'Lend' Your Music Out
By Dick Metcalf
(more articles from this author)
2000-10-18
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Many of us can remember the cautions (especially during the '60's, I suppose) about never lending an album to someone... I mean, if you were silly enough to hand over a tape, album, or (nowadays) CD, there was always the chance that you'd never see it again - much less listen to it!  I probably lost some 100 or 200 tapes that way in the old days, maybe more.  That didn't even take into account the fact that you (& the person who "borrowed" your music) were ripping off the artist!  

If you stop & think about it as today's new technology evolves, that's something the artist really wants, too.  A way to prevent music they put online from being forever "lost."  I can remember long discussions with other artists about putting (even) samples up on the worldwide web.  If you put your music out there, it's just like "lending" it to (about) a few million folks... you'll never get royalties, never realize any compensation for your work.  New technology, & various legal battles are ensuring that both listeners and artists will be much happier in the coming months & years.

New York based Gotchaport.com has announced a protocol that will permit you to share music, videos, pictures, documents and more with all your friends online - legally!  According to the announcement, "GotchaPort! has signed up many channel partners to provide music content to it's members - either for free, as a promotion, or for sale. Channel partners give a GotchaPort! member access to listen to a song for a predetermined period of time, or for only a certain number of times (or both) so that the member can preview the track, chat about it online, and express their opinions, before purchasing it."  The real "edge" their technology has is that while you may listen to it, even lend it to a friend to listen to, you can't copy it.  Also, before you can borrow a track, you must have the lender's permission first.  Artists will love this technology, & those listeners who want to be legal (yeah, there ARE a lot of folks who don't want to rip the artist off) can actually help the artist by lending the track out for others to listen to.  This technology provides exciting possibilities for artists and listeners all over the world!

Another announcement in early October, by Fairtunes dovetails beautifully with that, too.  It's a voluntary digital music payment system... who ever heard of such a thing?  Actually, digital payment methods (quite secure) have been around for quite some time now.  Fairtunes co-founder Matt Goyer said "We've made some exciting advancements in just two months of operation: our process for contacting artists has been refined, our web payment system expanded beyond just credit cards, and artists are cashing their cheques!"  Tie this kind of payment system together with something like the Gotchaport technology, & you've got an instant formula for encouraging peer-to-peer sharing on a much wider basis than Napster might ever have imagined - without all the legal hassles!

Now, if you hook those possibilities up with news from Liquid Audio about their recently patented master quality, lossless, data compression technology, which allows music to be digitally compressed with an exact match to the original, & you'll see it's all coming together to form a winning combination for everyone!  You can expect to see many other exciting developments that protect the rights of artists and listeners, as well. I can well remember some folks who would say "go buy your own copy" when asked to "borrow" an album in the old days.  There were others, of course, who were too wimpy to "just say no", even if they believed it was wrong to encourage copying.  Now the technology will "say no" for them!  Keep your eye on these articles for news of all the exciting things that are about to happen!

Linkography

Fairtunes - www.fairtunes.com
Gotchaport -  www.gotchaport.com
Liquid Audio - www.liquidaudio.com
Napster - www.napster.com

Related MusicDish e-Journal Articles:
» Liquid Audio Goes To Europe (2000-08-28)
» Fairtunes.com – We'll Pay the Artist for you! (2000-08-05)

Related News from Mi2N:
» LIQUID AUDIO NEWS: Liquid Audio And Disc Makers Announce Digital Download Services
» SUCCEEDING WHERE NAPSTER FAILED, GotchaPort! BRIDGES THE GAP BETWEEN THE INTERESTS OF LABELS AND FANS
» PAYING FOR MP3 DOWNLOADS IN A FAIR, REVOLUTIONARY WAY IS NOW JUST A RIGHT CLICK AWAY
» Liquid Audio Awarded Multiple Patents For Ground-Breaking Audio Compression Technology


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