MusicDish e-Journal - August 18, 2018
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Soundbuzz Partners with EMI Recorded Music
By Daina Kazmaier
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Soundbuzz, a digital music distributor, announced a strategic agreement with a global record company that holds a presence in over 70 countries, EMI Music Asia, a division of EMI Recorded Music.

Many benefits will be reaped from the deal; Soundbuzz will receive EMI's services in connection with it's online music business, and EMI will have access to Soundbuzz's international network which spans across Southeast Asia, India, Taiwan, Hong Kong, and Australia to promote, market, and sell digital music with security. EMI expects its download trial to expand into the Asia-Pacific area by the end of this year. The program was launched last July in North America.

"This is a landmark moment for the Asian music industry as Soundbuzz becomes the only digital music retailer in Asia to partner with a global record label for the sale of secured downloadable content for digital distribution throughout the Asia-Pacific region," stated Sudhanshu Sarronwala, co-Founder and CEO, Soundbuzz. "EMI has seized upon new media and becomes one of the leading companies in this area. The reason we have partnered with EMI is because they have shown themselves to be very creative and forward-thinking here."

Matthew Alison, President and CEO, EMI Music Asia says "Our agreement with Soundbuzz is a recognition of its leading position in the digital music space in Asia. We look forward to capitalizing on Soundbuzz's leading market position, strong brand and consumer knowledge in the Asian region for the distribution of our downloadable music."

All downloads of EMI artists' music purchased through Soundbuzz's network will be secured using Microsoft's Media Rights Manager, which ensures payments to the correct and necessary parties involved.


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