IBM Makes Comeback in DRM Space
Whether it was Napster or a sense that the major labels are close to making a serious dip
into the digital medium, IBM is again making waves in the DRM market with its Electronic
Media Management System (EMMS), a DRM solution for digital media. EMMS is IBM's answer to the needs
for an industry approved secure and trackable media distribution infrastructure. Many might remember
EMMS from its infancy when it was tested cooperatively with the 5 major labels in a trial called
AlbumDirect™. The successful trial, commonly know as "Project Madison" and completed in December
1999, gathered valuable information on user experience with broadband media and EMMS from 1000
households subscribing to the Time Warner RoadRunner cable modem service. Despite a
95% retention rate of participating households after the trial, there remained some doubt in the
industry as to whether EMMS would actually take hold in view of the greater media attention and
partnerships of alternative DRM solutions such as Intertrust and Microsoft WM Rights
IBM has been working to revive the EMMS system and has struck a number of key partnerships. The
latest is with Toshiba's i-value Creation company, which has licensed EMMS for a new
music portal, to be launched in March, du-ub.com. In conjunction with EMI and Warner Music
Japan, du-ub.com will offer music downloads specifically for the Japanese market. The agreement with
Toshiba follows on an earlier agreement to use EMMS in Toshiba's digital devices.
"We believe advancement of the digital music distribution marketplace is dependent on bold moves
like the one Toshiba is undertaking with du-ub.com, which addresses not only content owners'
security issues, but also the usability and efficiency of the consumer experience," explained
Dick Anderson, general manager, IBM Global Media & Entertainment Industry.
The EMMS system was also used to offer downloads of Grammy nominated artists, the first
public showcase of EMMS. RealNetworks was chosen as the featured application for playback of
the copyright-protected downloadable music from the Grammy website.
"Digital Rights Management, the ability to protect intellectual property on the Web, is
essential to the welfare of the creative and technical professionals the Recording Academy
represents," said Michael Greene, Academy President/CEO.
Other company licensing EMMS include BMG, Liquid Audio Japan, MusicMatch,
Reciprocal and Sony. MediaMatec, a content clearinghouse company, has also
licensed EMMS to deliver digital music in the European market by providing a back-end infrastructure
for record labels and retailers, eliminating the need for these companies to implement their own
in-house DRM solution.
Most recently, DigMedia, a b2b service provider for media companies and content
providers, announced the licensing of EMMS for their dBoxer DRM toolkit. DigMedia has gone the route
of providing agnostic support for DRM systems, having also been certified by InterTrust.
"IBM designed EMMS to be flexible and inclusive of all segments of the music industry that want
to leverage e-Business and participate in digital music distribution," said Scott Burnett,
Business Development executive, IBM Global Media & Entertainment.
IBM is also know as a member of the 4C group, a collaborative effort between IBM, Intel,
Matsushita and Toshiba, that is spearheading Content Protection for Recordable Media and
Pre-Recorded Media (CPRM / CPPM) Specification. The CPRM / CPPM Specification defines a renewable
cryptographic method for protecting entertainment content when recorded on physical media. However,
the CPRM/CPPM specifications are drawing controversy due to it residing on physical media such as
computer hardware - thus possibly limiting the full "fair use" of media by consumers.
Mr. Anderson, further stated in a January 22nd press release, "For digital distribution to
succeed as a business, content owners need to be compensated for their intellectual property and
have access to technology that will enable different business models. EMMS' security features and
new superdistribution capabilities are designed to meet these needs."
But with Microsoft and InterTrust seeming to lead the DRM market, what advantages does IBM
have? Well to start off, DRM is not IBM's main suite, it's e-commerce. IBM has long established
themselves as a b2b provider of e-business solutions. Adding e-business to its DRM solution provides
an added advantage to companies wishing to license the EMMS system. Just look at Grammy.com which
has recently been redesigned using IBM e-Business.
Finally, IBM's EMMS system is a combination of five modules that can be licensed individually or
together as one. These modules are Content Mastering Program, Web Commerce Enabler, Clearinghouse
Program, Content Hosting Program, and Player Software Development Kit. This allows for the
customization of IBM's EMMS to the specific needs of business wishing to implement digital
distribution of media.
BMG - www.bmg.com
DigMedia - www.digmedia.cc
Grammy - www.grammy.com
IBM - www.ibm.com
Intel - www.intel.com
InterTrust - www.intertrust.com
Liquid Audio - www.liquidaudio.com
Matsushita - www.panasonic.com
MediaMatec - www.mediamatec.com
Microsoft - www.microsoft.com
MusicMatch - www.musicmatch.com
Napster - www.napster.com
RealNetworks - www.realnetworks.com
Reciprocal - www.reciprocal.com
Roadrunner - www.roadrunner.com
Sony - www.sony.com
Toshiba - www.toshiba.com
Related MusicDish e-Journal Articles:
» Will the New CPRM / CPPM Specification End the Fair Trading of Media Files?
» BMG Reveals its Plans for Taking on Digital Downloading; Sony Follows with Help From Reciprocal (2000-04-12)
» Five Major Music Companies and IBM Successfully Complete Electronic Music Distribution Trial (2000-02-15)
» Sony Music Entertainment Becomes The First Major Record Company To Launch Internet Based Music Distribution Service (2000-01-06)
Related News from Mi2N:
» IBM Digital Management Software Chosen By Toshiba For New Music Portal In Japan
» IBM Showcases Electronic Music Distribution On GRAMMY(R).com
» IBM Releases Napster-proof Music Locks
» IBM Demonstrates 'Any Tune, Anytime, Anywhere, Anyhow' At Midem
» IBM And Mediamatec Bring Digital Music Distribution To European Market
» IBM To Introduce Superdistribution Capabilities For Advancement Of Digital Music Marketplace
» Executive Wach: Hit House, SESAC, 10th Street Entertainment, BMG Chrysalis, Record Plant Recording Studios, ASCAP
» Riptide Music And Pigfactory Merge To Form Riptide Music Group
» Executive Watch: BMG, Atlantic, Musician's Friend, Guitar Center, Peermusic and IMFCON
» Believe Digital Ink Distribution Deal With Leading Indian Label Saregama
» Music Industry Veteran Launches The Chemists
News Beat Directory
» [2014-03-09] Executive Wach: Hit House, SESAC, 10th Street Entertainment, BMG Chrysalis, Record Plant Recording Studios, ASCAP; The Hit House Expands Creative Team; SESAC Associate Director Of Business Affairs; 10th Street Entertainment President; BMG Chrysalis North America CCO; Record Plant Recording Studios Studio Manager; ASCAP Promotes Jon Bahr
» [2014-03-08] IQIYI Launches New Android And Kindle Fire Based Apps Featuring Dolby Audio; "Dolby Zone," Up To 150 New Dolby Audio Encoded TV Shows, Movies, And Sporting Events
» [2014-03-07] Taiwan's DJ Code Confirmed For Beijing's SOTX And LV Party In Taipei; Taiwan's DJ Code Confirmed For 2014 Louis Vuitton Jewelry VIP Launch Party In Taipei And Beijing's Sound Of The Xity Festival
» [2014-03-01] Riptide Music And Pigfactory Merge To Form Riptide Music Group; New Entity Creates Sync Powerhouse With Global Publishing Administration
» [2014-03-01] SaskMusic Seeks Executive Director; SaskMusic's Mission Is To Stimulate The Growth And Development Of The Saskatchewan Music Industry Through Leadership, Promotion, Training, Advocacy And Partnership
» [2014-02-22] SSL Builds Asian Live Console Distribution Network; "The Live Music Scene In This Region Is Vibrant And Very Healthy, And We Look Forward To Being An Increasingly Important Part Of That"
» [2014-02-22] Executive Watch: BMG, Atlantic, Musician's Friend, Guitar Center, Peermusic And IMFCON; Casimir To Run BMG Worldwide Recordings Business; Atlantic SVP Of West Coast A&R; Musician's Friend VP Marketing; Guitar Center Names Kristy Porter; Peermusic Argentina Managing Director; Karen Godgart Joins IMFCON
» [2014-02-22] Paul Collins Goes To China; Paul Collins Takes His DIY Attitude To China Where He Will Play A Series Of Shows In Early March
» [2014-02-15] Rock Turns The Table On Pop; Led By Arctic Monkeys, Bastille And Jake Bugg, Rock Music Claims A Third Of The Albums Purchased In 2013 - Its Largest Share Since 2010
» [2014-02-13] Chinese Indie Band The Gar Marks Its 2014 Return With "Time Cue Remix" EP; "Time Cue Remix" Is An EP With The Gar's Original Vocals But With An Added Element Of Electronic Music
» [2014-02-12] Blue Sky Bones: China's Godfather Of Rock 'n' Roll Puts On A Director's Cap; Cui Jian Makes His Directorial Debut With The US Premiere Of "Blue Sky Bones" That Explores Loss And Reclamation In The Face Of Traumatic Amnesia' In Modern China
» [2014-02-12] Memory, Critique And Idealism In Chinese Rock And Roll Since The Mid-1980s; An Intimate Discussion With Cui Jian On His Role In The Chinese Rock Music Scene In The Past Quarter Century And, More Broadly, On The Role Of Music In The Age Of Commodification And Globalization
follow MusicDish on