Interview w/ True Blue
Travel to the Mixing Lab Studio in Kingston, Jamaica and you are sure to buck up on a talented producer and artist manager going by the name of True Blue.
Born Jonnie Dunkley in Kingston, Jamaica on January 1st 1968, True Blue was raised in Rema, West Kingston and Maxfield. Master P of Down South Records in New Orleans, USA gave him his alias.
Channel One Recording Studio was where True Blue got his break and he hasn't looked back since. He has worked with a wealth of artists and has written and co-written hits such as 'Hand Me De Fire' by Harry Toddler and 'Let Those Monkeys Out' by Lexxus to name a few.
Currently he has a couple of songs on release including Bounty Killer's 'Ghetto Crown King' on True Blue's own Navy Blue rhythm. As he says, "I got nuff project" and one of them is working on Harry Toddler's upcoming album 'Star Angel'.
True Blue has also worked on non-Reggae formats in the past including Hip-Hop and R&B. He formed the Cartel Family in 1997 and it now comprises of a number of well known and up and coming artists such as Harry Toddler, Jack-A-Diamond, Buccaneer, We-Ken, Fitzy and Reagan.
The latest dance to take Jamaica by storm is the Screechie and True Blue has done a tune of the same name by the man who created the dance, Screechie Joe. This is just one of many as he says, "We got nuff tune man" and he also has another rhythm out called New World Order that has only two artists left to voice on it, Beenie Man and Capleton.
True Blue has also worked with a number of producers on co-production including Gadaffi, Q45, Roy Francis and Chester. He says, "I work wid a lot of people. All the major producers".
Working as hard as he does, True Blue still finds time to ponder the future and his plans include taking production to another level, working with some Hip Hop beats and building up the Cartel Family's latest additions, We-Ken, Fitzy and Reagan Along with these young artists, True Blue manages the very talented Harry Toddler.
True Blue is outspoken regarding his dislikes of the industry and these include radio. He says, "In Jamaica you work hard buildin' riddim an' payin' studio time den you have to pay dem to play it on de radio! Dat shit ain't right. Me nuh like dat". With regards to copyright laws, he believes the government should have dealt with that way back in the 1960's.
His advise to budding producers is to "work hard cah right now de business hard". He also believes they should work with good artists and realise "some man seh dem a producer an' dem a reducer. Some man seh dem a manager an' dem a damager". Wise words indeed.
We can look forward to Harry Toddler's album on VP Records and True Blue's own album by Jetstar. His final words were, "True Blue loves you all over de worl'. All my babies in London, all my kids – love y'all"!
True Blue seems to have a clear vision of where he's heading and we are sure we'll be hearing a lot more about him and the Cartel Family in 2001 and beyond.
You can contact True Blue on 876-920-1255, fax 876-929-7229 or email email@example.com.