babyBREE of Black Hole was blessed with an interview with a young individual
who is making his moves all over the music map. He started off on the Musical
side of things and used to Rap back in the days "when I was young I 'm not a
kid anymore..." Anyhow, he decided with influences of such positive role
models and business moguls like Russel Simmons that he wanted to pursue the
business edge. Young, yet so far in the business. He has his own indie label
"Iramosh," he suits the title of C.E.O really well. Iramosh's in a bandshell
are extremely verstile, they don't put any limits or restrictions on their
talent. Shomari just like the route Iramosh is taking is truly unstoppable.
babyBREE: Where are you from?
Shomari Hines: Well I was born in Jamaica, and around the age of 11 my family
came here to the US. Just call me a Jamerican (smile).
babyBREE: Where do you rreside now?
Shomari: Well I reside in Laurelton NY, I have been living there for
about 10 years now, I love my town!!!!
babyBREE: How old are you?
Shomari: Hmmm! I really don like telling my age u know, I dunno why but
hey! I will tell that I am in my early 20's but people tell me I act older
than I really am. Not because I am a hermit or anything, but certain things
that would amuse another person at my age doesn't amuse me u know. I guess
that's from being around my uncles at a younger age!
babyBREE: Was a career in music aleways something that you wanted to pursue?
Shomari: Oh yes definitely, See I grew up around music, My dad was in a
very successful reggae group called Tetrack back in the day. I used to go
to his shows and just watch him write his music in the house. He now owns
and runs Artistic records, so it is in my blood u know. I myself was in a
rap group years ago but my heart wasn't to be in the spotlight I wanted to
be the man behind the man and running a label. This is my life I love this
with a passion!!!
babyBREE: What type of company would you classify Iramosh as?
Shomari: Well first off I don't want Iramosh to get branded as a Hip
Hop label or an R&Bb label etc. Iramosh is what I like to call a universal
label! you will hear all kinds of music coming from Iramosh. Like for
example the 'Prostetic God' record! A lot of people wouldn't expect a record
like that from us, being that our roster is dominated by hip hop acts like
4-Octagon, DNV, PeeSmokes and J-Blakk and one r&b singer named Nyasha. But
what we did is we put the P-God record out under another name called Iramosh
Electronica. U know how they have like MCA Nashville? Well this is our
imprint for our dance records, all we are doing is just building divisions
from early out but it's still the same operation. U can also expect a hot
rock band in the future too!!
babyBREE: Tell us about your history. How did you get to the point where you
are today as a CEO of a company?
Shomari: WoW!............ As I said before I was in a rap group back
in the day, but being in the spotlight was never my thing because while
being in the group my interest used to be more in the business side of
things, and by seeing people like Russell Simmons, Lyor Cohen, LA Reid,
Clive Davis, Tommy Mattola, David Geffen, Steve Rifkind who are all my
inspirations as well as my dad I just said u know what? This is what I want
to do. Iramosh Records has been in my plan book! for years . I started to
manage and develop local talent u know putting them in talent shows,
recording studios and shopping their demos for them at the age of 17. Until
one day I said u know what, the hell with these majors man they don't know
talent when the hear talent. So I just started to do deal with the
necessary stuff with my cousin Ryan who is now VP and Director of artist
relations and put Iramosh into operation. He is the one that brought 3 of
the acts to the label he is the man my right hand for real.
babyBREE: As CEO of Iramosh what are your responsibilities?
Shomari: As CEO of Iramosh my job is to handle the day to day
operations of the company, u know making sure things are getting done,
making phone calls to studios, manufacturers, talking to great people like u
guys, just like the major labels do but just on a smaller scale. I am also
very family oriented so I like to keep that family bond between myself and
the artist, but I make sure that, that bond doesn't intersect the business
relationship. I also hit the studio to oversee recording sessions but most
of the time Ryan runs the show in that department.
babyBREE: Explain what type of relationshp you have to maintain with your
Shomari: The relationship I maintain between myself and the artist is
as I said u know I am very family oriented so I like everyone with the label
to treat each other like family but I don't let that intersect the business
relationship. How I do that is when it's business time it's business time
when we are just hanging we are all family u know. So it's basically a time
and place thing. Because I hate to waste time so if we are in the studio, if
the time booked is for 8 hours it will be done in 8 hours as an independent
we have to try to keep cost down as much as possible.
babyBREE: What are the future plans for Iramosh?
Shomari: Our plans as far as the P-GOD record goes is to get the 12' in
the clubs and college radio that's number one. We also want to do a little
contest which is already in the works, where people who visit the P-god
website can be qualified to win free stuff. The CD is available for purchase
at the website as well as at AuralAdventures.com. The "4-Octagon 12" will be
drooping sometime before the summer. Now as far as the company goes I want
to make Iramosh a house hold name a brand we have been told allot of times
that our logo is very catchy, so we will be using it indeed to catch record
buyers. I basically want the company to be a media behemoth like Time Warner
some day (smile)
babyBREE: Give us an idea of the artists you listen to on a regular basis?
Shomari: Oh man!!!!!!!! I am very versatile when it comes to music so
I listen to everything that's out there as long as it sounds good. In Hip
Hop right now I love eminem I think he is a genius with the way he delivers
his verses, I also love our very own J-Blakk he is bad man peoples minds are
going to get blown away by him Jay-Z is good too Beenie Mac Mosdef to name a
few. In reggae being that my dad is a major player in the reggae industry I
like allot of the people he has worked with like Mad Cobra, The late great
Dennis Brown, Nadine Sutherland and Beres Hammond. I like the smooth laid
back Reggae, and in dance who else? I love Moby, or own Stephen Frederick
the man behind the P-God record I just love music it's universal.