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Internet Radio Sees Continued Growth in Corporate and Consumer Markets
By Heather Johnson
(more articles from this author)
2001-05-01
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Technology savvy business executives and consumers in the United States are slowly catching on to the power of digital radio. The service is not only enjoying significant audience growth, but major corporations are also using the technology to enhance productivity.

Late this month, SESAC, a performing rights organization, began utilizing Verance’s ConfirMedia broadcast monitoring, reporting and verification service in their affiliate services and royalty distribution systems.

ConfirMedia will allow SESAC composers, lyricists, arrangers and music publishers to monitor radio, television and cable performances of their proprietary content in the 100 top U.S. media markets. ConfirMedia can also track non-feature performances of music, including film and television scores, theme music, jingles and sound effects.

"Verance's ConfirMedia provides SESAC with the means to monitor performances of music which might otherwise be missed. As a result, SESAC will continue setting the pace in performing rights management by exploring new concepts for its licensing customers, and enhanced distribution systems for its affiliates," said Bill Velez, President and Chief Operating Officer, SESAC. "With the integration of ConfirMedia, we will now have an unparalleled ability to distribute royalties based on the frequency, duration and source of the performances of our affiliates' musical compositions, a capability which has particularly been lacking in the areas of advertising music and production library music, as well as syndicated television programming."

As an added benefit to signing with SESAC, affiliates will receive the ConfirMedia encoding software free of charge. SESAC and its affiliates will then be able to subscribe to ConfirMedia broadcast performance data directly from Verance, in order to more comprehensively and accurately identify performances of copyrights in the SESAC repertory.

Recognizing the growth potential in their chosen field, PenguinRadio, a Washington D.C.-based provider of Internet audio technology, content and appliances recently appointed Brien Morgan and Scott Levy to its advisory board. The addition of two new faces is part of the company’s efforts to further develop a stand-alone Internet appliance that allows streaming media feeds to be directed directly to a home stereo system, even without a PC (or Mac).

The new advisory board members collectively bring years of experience in radio, technology and satellite communications. Morgan presently serves as the President and CEO of Portris, Inc, an emerging software company engaged in the development of team-oriented information management technology.

Levy serves as the Director of Interactive for Bonneville International Corporation, a US radio group that is part of the streaming audio market. Levy is also directing the interactive strategy for the new Internet radio programming network, LMIV, formed by five radio groups including Bonneville. In addition to his work with Bonneville, Levy is the creator of FederalNewsRadio, the world’s first Internet-only, 24-hour all-news radio station targeted to the Federal Government.

Like AM and FM radio stations, Internet radio depends on advertiser support, and two dot.com companies have found a way to give advertisers more for their money. MeasureCast, Inc., which provides Internet radio broadcasters with next-day audience size and demographic reports, joined with SurferNETWORK.com, Inc. an on-line community of radio broadcasters, have found a way to increase ad revenues through streaming audience measurement and advertiser-supported streaming media programming.

MeasureCast will customize its streaming audience measurement software for SurferNETWORK's patent-pending "instant on" technology platform and streaming media player. In turn, SurferNETWORK, who has relationships with some of the largest radio broadcasting groups in North America will work with MeasureCast to implement marketing activities to promote Internet radio and the branding attributes of streaming media to the advertising community.

"Generating ad revenues from our radio alliance partners' on-line broadcasts, which leverages our highly innovative ad replacement technology, is a key element of our business model," said Gordon Bridge, chairman and CEO of SurferNETWORK. "MeasureCast is the leading streaming audience measurement firm, and this partnership is another example of SurferNETWORK providing the best solutions for our alliance partners aimed at monetizing their on-line broadcasts."

A recent report conducted by MeasureCast, Inc. shows that despite several roadblocks for online broadcasters, many stations still streaming their programs continue to experience dramatic audience growth.

Among the 24 comparable stations from an April MeasureCast Weekly Top 25 list, 22 stations experienced an increase in the total number of hours streamed, while 14 stations showed an increase in estimated audience size. ESPNRadio.com saw a significant 43% increase in total time spent listening (TTSL) by an audience. Other leaders include KLTY-FM/94.9, a Dallas/Ft. Worth station streaming through Oneplace.com, with a 36% increase in TTSL, and Virgin Radio, which streamed 35% more hours than the previous week.

The weekly report also showed that most listening, 83 percent to be exact, occurred between 5 a.m. PDT and 5 p.m. PDT, and the most popular listening day was Friday, when 20 percent of listening occurred. The report also showed that most listeners are men between the ages of 25 and 35 years old and that despite our advancements, the United States falls behind the United Kingdom, Canada, Japan and Mexico as a top streaming country.

Linkography

ESPNRadio.com - www.espnradio.com
Federal News Radio - www.wtop2.com
MeasureCast - www.measurecast.com
Oneplace.com - www.oneplace.com
Penguin Radio - www.penguinradio.com
SESAC - www.sesac.com
SurferNETWORK.com - www.surfernetwork.com
Verance - www.verance.com
Virgin Radio - www.virginradio.co.uk

Related MusicDish e-Journal Articles:
» Digital Radio Gets Personal With Local On-Demand Audio - Is AM/FM radio destined to retire in the land of the eight-track? (2001-03-08)
» A Riddle: When is a broadcast no longer a broadcast? - Thoughts from The Kagan Streaming Broadband Summit (2001-03-01)

Related News from Mi2N:
» Sesac Is First Music Licensing Organization To Utilize Verance's Confirmedia™ For Broadcast Monitoring And Other Enhanced Services
» Internet Radio Broadcasters Enjoy Dramatic Audience Growth
» SurferNETWORK.com And MeasureCast Forge Strategic Partnership To Increase Radio Station Ad Revenues
» PenguinRadio Adds Industry Experts To Its Advisory Board


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