Internet Radio Sees Continued Growth in Corporate and Consumer Markets
Technology savvy business executives and consumers in the United States are
slowly catching on to the power of digital radio. The service is not only
enjoying significant audience growth, but major corporations are also using
the technology to enhance productivity.
Late this month, SESAC, a performing rights organization,
began utilizing Verance’s ConfirMedia broadcast monitoring, reporting and
verification service in their affiliate services and royalty distribution
ConfirMedia will allow SESAC composers, lyricists, arrangers and music
publishers to monitor radio, television and cable performances of their
proprietary content in the 100 top U.S. media markets. ConfirMedia can also
track non-feature performances of music, including film and television
scores, theme music, jingles and sound effects.
"Verance's ConfirMedia provides SESAC with the means to monitor performances
of music which might otherwise be missed. As a result, SESAC will continue
setting the pace in performing rights management by exploring new concepts
for its licensing customers, and enhanced distribution systems for its
affiliates," said Bill Velez, President and Chief Operating Officer, SESAC.
"With the integration of ConfirMedia, we will now have an unparalleled
ability to distribute royalties based on the frequency, duration and source
of the performances of our affiliates' musical compositions, a capability
which has particularly been lacking in the areas of advertising music and
production library music, as well as syndicated television programming."
As an added benefit to signing with SESAC, affiliates will receive the
ConfirMedia encoding software free of charge. SESAC and its affiliates will
then be able to subscribe to ConfirMedia broadcast performance data directly
from Verance, in order to more comprehensively and accurately identify
performances of copyrights in the SESAC repertory.
Recognizing the growth potential in their chosen field, PenguinRadio, a
Washington D.C.-based provider of Internet audio technology, content and
appliances recently appointed Brien Morgan and Scott Levy to its advisory
board. The addition of two new faces is part of the company’s efforts to
further develop a stand-alone Internet appliance that allows streaming media
feeds to be directed directly to a home stereo system, even without a PC (or
The new advisory board members collectively bring years of experience in
radio, technology and satellite communications. Morgan presently serves as
the President and CEO of Portris, Inc, an emerging software company engaged
in the development of team-oriented information management technology.
Levy serves as the Director of Interactive for Bonneville International
Corporation, a US radio group that is part of the streaming audio
market. Levy is also directing the interactive strategy for the new Internet
radio programming network, LMIV, formed by five radio groups including
Bonneville. In addition to his work with Bonneville, Levy is the creator of
FederalNewsRadio, the world’s first Internet-only, 24-hour all-news radio
station targeted to the Federal Government.
Like AM and FM radio stations, Internet radio depends on advertiser support,
and two dot.com companies have found a way to give advertisers more for their
money. MeasureCast, Inc., which provides Internet radio broadcasters with
next-day audience size and demographic reports, joined with
SurferNETWORK.com, Inc. an on-line community of radio broadcasters, have
found a way to increase ad revenues through streaming audience measurement
and advertiser-supported streaming media programming.
MeasureCast will customize its streaming audience measurement software for
SurferNETWORK's patent-pending "instant on" technology platform and streaming
media player. In turn, SurferNETWORK, who has relationships with some of the
largest radio broadcasting groups in North America will work with MeasureCast
to implement marketing activities to promote Internet radio and the branding
attributes of streaming media to the advertising community.
"Generating ad revenues from our radio alliance partners' on-line broadcasts,
which leverages our highly innovative ad replacement technology, is a key
element of our business model," said Gordon Bridge, chairman and CEO of
SurferNETWORK. "MeasureCast is the leading streaming audience measurement
firm, and this partnership is another example of SurferNETWORK providing the
best solutions for our alliance partners aimed at monetizing their on-line
A recent report conducted by MeasureCast, Inc. shows that despite several
roadblocks for online broadcasters, many stations still streaming their
programs continue to experience dramatic audience growth.
Among the 24 comparable stations from an April MeasureCast Weekly Top 25
list, 22 stations experienced an increase in the total number of hours
streamed, while 14 stations showed an increase in estimated audience size.
ESPNRadio.com saw a significant 43% increase in total time spent listening
(TTSL) by an audience. Other leaders include KLTY-FM/94.9, a Dallas/Ft. Worth
station streaming through Oneplace.com, with a 36% increase in TTSL, and
Virgin Radio, which streamed 35% more hours than the previous week.
The weekly report also showed that most listening, 83 percent to be exact,
occurred between 5 a.m. PDT and 5 p.m. PDT, and the most popular listening
day was Friday, when 20 percent of listening occurred. The report also showed
that most listeners are men between the ages of 25 and 35 years old and that
despite our advancements, the United States falls behind the United Kingdom,
Canada, Japan and Mexico as a top streaming country.
ESPNRadio.com - www.espnradio.com
Federal News Radio - www.wtop2.com
MeasureCast - www.measurecast.com
Oneplace.com - www.oneplace.com
Penguin Radio - www.penguinradio.com
SESAC - www.sesac.com
SurferNETWORK.com - www.surfernetwork.com
Verance - www.verance.com
Virgin Radio - www.virginradio.co.uk
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» Digital Radio Gets Personal With Local On-Demand Audio - Is AM/FM radio destined to retire in the land of the eight-track? (2001-03-08)
» A Riddle: When is a broadcast no longer a broadcast? - Thoughts from The Kagan Streaming Broadband Summit (2001-03-01)
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