MusicDish e-Journal - April 19, 2018
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Internet Radio Sees Continued Growth in Corporate and Consumer Markets
By Heather Johnson
(more articles from this author)
Comment | Email | Print | RSS

Technology savvy business executives and consumers in the United States are slowly catching on to the power of digital radio. The service is not only enjoying significant audience growth, but major corporations are also using the technology to enhance productivity.

Late this month, SESAC, a performing rights organization, began utilizing Verance’s ConfirMedia broadcast monitoring, reporting and verification service in their affiliate services and royalty distribution systems.

ConfirMedia will allow SESAC composers, lyricists, arrangers and music publishers to monitor radio, television and cable performances of their proprietary content in the 100 top U.S. media markets. ConfirMedia can also track non-feature performances of music, including film and television scores, theme music, jingles and sound effects.

"Verance's ConfirMedia provides SESAC with the means to monitor performances of music which might otherwise be missed. As a result, SESAC will continue setting the pace in performing rights management by exploring new concepts for its licensing customers, and enhanced distribution systems for its affiliates," said Bill Velez, President and Chief Operating Officer, SESAC. "With the integration of ConfirMedia, we will now have an unparalleled ability to distribute royalties based on the frequency, duration and source of the performances of our affiliates' musical compositions, a capability which has particularly been lacking in the areas of advertising music and production library music, as well as syndicated television programming."

As an added benefit to signing with SESAC, affiliates will receive the ConfirMedia encoding software free of charge. SESAC and its affiliates will then be able to subscribe to ConfirMedia broadcast performance data directly from Verance, in order to more comprehensively and accurately identify performances of copyrights in the SESAC repertory.

Recognizing the growth potential in their chosen field, PenguinRadio, a Washington D.C.-based provider of Internet audio technology, content and appliances recently appointed Brien Morgan and Scott Levy to its advisory board. The addition of two new faces is part of the company’s efforts to further develop a stand-alone Internet appliance that allows streaming media feeds to be directed directly to a home stereo system, even without a PC (or Mac).

The new advisory board members collectively bring years of experience in radio, technology and satellite communications. Morgan presently serves as the President and CEO of Portris, Inc, an emerging software company engaged in the development of team-oriented information management technology.

Levy serves as the Director of Interactive for Bonneville International Corporation, a US radio group that is part of the streaming audio market. Levy is also directing the interactive strategy for the new Internet radio programming network, LMIV, formed by five radio groups including Bonneville. In addition to his work with Bonneville, Levy is the creator of FederalNewsRadio, the world’s first Internet-only, 24-hour all-news radio station targeted to the Federal Government.

Like AM and FM radio stations, Internet radio depends on advertiser support, and two companies have found a way to give advertisers more for their money. MeasureCast, Inc., which provides Internet radio broadcasters with next-day audience size and demographic reports, joined with, Inc. an on-line community of radio broadcasters, have found a way to increase ad revenues through streaming audience measurement and advertiser-supported streaming media programming.

MeasureCast will customize its streaming audience measurement software for SurferNETWORK's patent-pending "instant on" technology platform and streaming media player. In turn, SurferNETWORK, who has relationships with some of the largest radio broadcasting groups in North America will work with MeasureCast to implement marketing activities to promote Internet radio and the branding attributes of streaming media to the advertising community.

"Generating ad revenues from our radio alliance partners' on-line broadcasts, which leverages our highly innovative ad replacement technology, is a key element of our business model," said Gordon Bridge, chairman and CEO of SurferNETWORK. "MeasureCast is the leading streaming audience measurement firm, and this partnership is another example of SurferNETWORK providing the best solutions for our alliance partners aimed at monetizing their on-line broadcasts."

A recent report conducted by MeasureCast, Inc. shows that despite several roadblocks for online broadcasters, many stations still streaming their programs continue to experience dramatic audience growth.

Among the 24 comparable stations from an April MeasureCast Weekly Top 25 list, 22 stations experienced an increase in the total number of hours streamed, while 14 stations showed an increase in estimated audience size. saw a significant 43% increase in total time spent listening (TTSL) by an audience. Other leaders include KLTY-FM/94.9, a Dallas/Ft. Worth station streaming through, with a 36% increase in TTSL, and Virgin Radio, which streamed 35% more hours than the previous week.

The weekly report also showed that most listening, 83 percent to be exact, occurred between 5 a.m. PDT and 5 p.m. PDT, and the most popular listening day was Friday, when 20 percent of listening occurred. The report also showed that most listeners are men between the ages of 25 and 35 years old and that despite our advancements, the United States falls behind the United Kingdom, Canada, Japan and Mexico as a top streaming country.

Linkography -
Federal News Radio -
MeasureCast - -
Penguin Radio -
Verance -
Virgin Radio -

Related MusicDish e-Journal Articles:
» Digital Radio Gets Personal With Local On-Demand Audio - Is AM/FM radio destined to retire in the land of the eight-track? (2001-03-08)
» A Riddle: When is a broadcast no longer a broadcast? - Thoughts from The Kagan Streaming Broadband Summit (2001-03-01)

Related News from Mi2N:
» Sesac Is First Music Licensing Organization To Utilize Verance's Confirmedia™ For Broadcast Monitoring And Other Enhanced Services
» Internet Radio Broadcasters Enjoy Dramatic Audience Growth
» And MeasureCast Forge Strategic Partnership To Increase Radio Station Ad Revenues
» PenguinRadio Adds Industry Experts To Its Advisory Board

Home » News Beat » Internet Radio Sees Continued Growth in Corporate and Consumer Markets
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

News Beat

» Launches Its First Live Musical Themed Content Series

» Warner Music Group Acquires Sodatone

» PPL and PRS for Music Launch Licensing Joint Venture

» Music Festivals And Conferences Pledge To Tackle Gender Inequality

» ICE and Facebook Reach Multi-Territory Music Licensing Agreement

News Beat Directory

» [2018-04-01] Launches Its First Live Musical Themed Content Series; You Need The Code Is's First Ever Live Stream Music Program Providing Users With 14 Hand-selected Independent Artists For Their Entertainment

» [2018-03-28] Warner Music Group Acquires Sodatone; Data Pioneers Choose Entrepreneurial Home For Industry-leading A&R Tool

» [2018-03-09] Round Hill Music And Zync Sign Madge To Joint Venture; JV Publishing Venture To Support And Expand Zync's Successful Rights Representation Business

» [2018-03-03] PPL And PRS For Music Launch Licensing Joint Venture; Licensing Of Music Played In Public Now Administered By New Leicester-based Joint Venture, PPL PRS Ltd

» [2018-02-27] Music Festivals And Conferences Pledge To Tackle Gender Inequality; Keychange Initiative Encourages Gender Balance In Music By End Of 2022

» [2018-02-21] Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK; Turner And Boateng Will Oversee The Atlantic A&R Team, Joint Projects, As Well As Maintaining Their Own Artist Rosters

» [2018-02-21] ICE And Facebook Reach Multi-Territory Music Licensing Agreement; New Deal Will See Songwriters And Composers Remunerated

» [2018-02-20] B-Reel Named Top 10 Most Innovative Company In Music By Fast Company; Global Creative Agency Receives Honor For Its Award-Winning Gorillaz Campaign

» [2018-02-18] YG PLUS And Gracenote To Bring K-POP To Fans Around The World; Gracenote And YG PLUS To Make All K-POP Music More Searchable And Discoverable On Global And Regional Streaming Music Platforms And Services

» [2018-02-17] VNUE Inc. To Acquire Music Rights Startup Soundstr; VNUE Acquisition Aims To Ensure A Fairer Royalty System

» [2018-02-17] Is Podcasting The New Radio?; 25% Of Surveyed Americans Say They've Listened To A Podcast In The Past Month, Up From Less Than 10% In 2008

» [2018-02-01] Insomniac Announces Inaugural Electric Daisy Carnival China Set To Debut In Shanghai; China Marks EDC's Second Location On The Asian Continent
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Carys - A Different Kind Of Normal - Debut CD Release

Melvin Riley Of Ready For The World Celebrates 35 Years In The Music Business And The Re-launch Of His Solo Career And New Billing Title

Listen: Darquise Explores The Art Of The Beak Up In His Debut Single "I Say One"

Artist Matthew Schultz Releases "Promise For Keeps" Featuring Gyptian

Richie Sambora Returns To Ovation Guitars With Signature Double Neck Guitar Benefitting Youth Music Charity

FLOW Announce The Arrival Tour And IMA / ZMR Award Nominations

Joseph L Young Returns To His First Love, The Saxophone, In "Every Moment" Releasing March 30

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships