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The Female Musician Panel Recap
By Tj Orlando, FemaleMusician
(more articles from this author)
2001-05-09
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Shivon Dean: Ruff Ryder Entertainment, Tj Orlando, FM & Dedra Tate: Flavor Unit

The third annual New York Music & Internet Expo took place April 21st and April 22nd at Madison Square Garden. Who participates at an event such as this? Music internet companies , music distribution companies, music retail stores, publication companies, and record company personnel. But, "the attendance award" at an event such as this simply goes to, the music artists.

Artists looking for opportunities to break into the music business,surround the scene with their cd's and business cards in hand. A contact name an artist can acquire from attending a panel may be worth more to an artist than the entire two days of workshops, booth stops and speeches. Getting to the right people, networking, and following through has proven to be an open window of possible lasting business relationships between the artist and the music business executive, producer or record company employee.


Lindsey, Tj, Sophia, Katrina Lux Chester, Victoria Liotta

The Female Musician produced a respectable panel of high profile music industry women for this event. The FM panel was a demonstration that catered to the artist -opportunity- seekers in the audience. Our FM panel topic? Women who help propel a successful artists career. The FM goal was to celebrate women holding prestigious positions within the music industry, covering each title and educating the audience on their role in developing and promoting a successful artist in todays world.

Shivon Dean, president of Ruff Ryder entertainment,leader of one of the most successful hip-hop establishments to date, proved to be an important energy field on the FM floor. Her proactive approach and down to earth advice for achieving success received a tremendous round of applause and praise."It's who you know, favors, love and a lot of hard work",Shivon said with conviction.

Dedra Tate, President of Queen Latifahs Flavor Unit, approached the panel topics gracefully and made the audience see her in an ordinary light - as one of them; a peer , a friend , a person achieving success by conducting her job with dignity and by showing, the steps of perseverance leads to only good and better accomplishments.

Dina Coughlan, Music Supervisor for Oxygen Media provided an in depth look at the definition of a music supervisors position; a position that is seldom heard of by artists . A music supervisor offers the artists music placement in films, TV segments, and other media outlets where music is needed.

Theola Borden a publicist for Elektra Records who currently works closely with Yolanda Adams and Angie Martinez, shared with us her many publicity tasks and defined a publicists role, which even may often require seeking out odd items for a video shoot!

Lindsey Mohle an Intellectual Property attorney and the Business and Legal affairs manager for FM reinforced that artists must be knowledgeable in protecting their works.

Lee Renken, from Tommy Boy Records was also on hand to offer her last minute background and guidance. To be energetic and consistent are qualities one must have to land a job within this industry.

Katrina "Lux' Chester, a self made successful independent artist had a lot to offer on the topic of 'doing for yourself'; wear the many hats, know how to conduct a tour, sell cd's, micro manage a street team etc... Katrina shared , that by doing things wrong along the way was the only way to make her see what is now right for her. Learn from bad experiences and keep forging ahead for it's your passion and calling.(Look for more from Katrina in future FM issues)

Overall, a terrific educational display of women who were all well received by the artist -opportunity- seekers that attended . Each panel attendant more than likely walked away with a new understanding and perspective on how to continue to strive for their dreams and goals within the music industry.


Erica Munday spins some drum and bass @ the FM booth


The Female Musician NEW JERSEY REP: Debra Leslie cool chillin' @ the FM booth


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