Interview with Cilene Bosch
President/Founder Women of Music-Music of Women
[MuzikMan] What was your inspiration to start WMMW? What is your main objective?
Cilene Bosch Women need to support each other if they/we are to succeed in a male dominated industry… Support each other during the creative journey. WMMW wants to promote awareness of the important contribution that women have made to music history regardless of the format. We hope to become a support group to advocate for women’s recognition and continue to create opportunities to promote the presence of women in the community.
[MuzikMan] What can you see happening for artists that sign up for membership at your site?
Cilene They gain the support of an internationally recognized organization that has global affiliates. They are offered the opportunity to come together and network with other professionals in the music industry, make new contacts, and awaken new possibilities for project collaborations.
[MuzikMan] I feel that women don’t get the same treatment in music circles as men, your thoughts?
Cilene It is interesting that you should say that. As I stated before, women are struggling in a male dominated industry. They have to work harder to achieve and are not respected nor truly recognized for their accomplishments. If you take a look at record sales for the past two years, it is women who have lead the top sales…. Yet, who is it that really gets the media attention?
[MuzikMan] Do think artists market themselves properly on the Internet? I think many artists need an outlet like WMMW to market their product and meet other like artists with the same goals and inspirations to learn from each other. Do you agree?
Cilene Artists, [be it male or female] are not marketing or business savvy. They are creative, talented inspired and knowledgeable about their craft, but don’t really have a clue what it takes to promote their careers properly. Their sole desire is to perform. If they are on a stage performing, that to them is achievement/success. And it uncertain terms it is. But they are limiting themselves to a very small audience. With the Internet they have the opportunity to reach larger audiences in a greater circumference. They can have an international audience!!! They can accomplish with the Internet, what the majors accomplishes with conventional methods. The have the opportunity to distribute their music all around the globe, and reach listeners everywhere. Napster has created a music share nightmare for the majors, while it can become a gold mine for the indie. What a wonderful opportunity to get music heard. WMMW is trying to create that opportunity for global awareness by creating diverse opportunities for the artist, opening "doors" for them as an organization that could take longer to open as an individual. We all share a common passion…. A love for Music!!!
My philosophy is that no one person can do it alone. By supporting each other we can all succeed. WMMW offers them an opportunity to market their music through an industry-supported package, to work with other professionals in the business that can help then to achieve success. We offer them publicity; distribution, merchandising, record sales, radio play, and we are also currently working on organizing a tour. It’s all the things the majors do, but we support the indie.
[MuzikMan] I feel Indie music is as strong as ever and it continues to gain on the majors market with each passing year. What do you feel are the contributing factors in this paradigm shift going on in the music industry?
Cilene Indie music affords the artist creative control. It’s the "meat and potatoes" with no preservatives added of music. Not a lot of bells and whistles, just what you see is what you get sincerity. Artist to audience, it’s about the music and nothing else. The majors have gotten away from what it’s about…music! They have gone for quantity rather than quality. Signing too many new artists each year, and not dedicating sufficient resources in promoting them. It’s become a crapshoot; they just throw it all out there and see what makes it. They sell image and not talent.
[MuzikMan] What are your thoughts on music today as opposed to what was coming out in the sixties and seventies? You hear a lot of artists say that 99% percent of what is being released today is crap, do you concur?
Cilene It depends on what genre of music you are referring to. Country has taken a completely new direction. It has crossed over without really changing formats. Many songs today, regardless of the genre, are remakes of the hits of the sixties and seventies. So there is nothing new being offered, just old songs in a new format.
[MuzikMan] When Cilene isn’t busy with WMMW, what does she do to relax and unwind? What are some of your favorite records to listen to?
Cilene Cilene does not know the definition of relax and unwind. My friends all refer to me as the octopus. Being involved in various things at once. My interests are as diverse as is my taste in music is eclectic. I listen to everything from classical to country. I do favor New Age, and some of my favorite stuff is independent releases such as Palomino Duck, a group out of GA., or Callyn York, a fabulous Pianist from CA., and Rick Karas an artist right here in Nashville I worked with a few years back. That’s not to say I don’t listen to mainstream as well.
[MuzikMan] Where do you see the WMMW site five years from now? Are there any plans to market artists through the conventional methods such as magazines etc? Have you given any thought to creating a WMMW magazine in traditional print to distribute throughout brick and mortar outlets?
Cilene WMMW is about to celebrate its one-year anniversary in June. I am very proud of what we have accomplished thus far. In have done so much in so little time. More than I really thought possible. We have chapters in various US cities, and affiliations with International organizations. We are always striving to create new opportunities for our members, and ways that they can receive recognition and promote themselves.
On the grander scale… Five years seems like such a long time and my position is that how people listen to music is changing! How people purchase music is changing! And, understandably, how people promote and market music and the artists that create music is changing. And change offers opportunity, as long as you have vision. WMMW will continue to strive for new ways to support and promote the indie female artist. We will use what ever methods it takes…be it conventional or new media.
[MuzikMan] What is an artist expected to do when following through on your marketing plan to represent them?
Cilene Honesty, diligence, preparation, follow-through, persistence and determination with a sense for realism. Always be flexible, and above all…. keep a positive attitude. And of course a little luck wouldn’t hurt.
[MuzikMan] What would you like to say to all the women artists that are struggling and looking for a way to make their work known?
Cilene Don’t give up! And never never stop believing in yourself!!!! Success lies within the reach of those that are willing to reach beyond themselves, and have the courage to go the distance and overcome obstacles. Remember that success is a journey and not a destination, which is measured not by your position in life, but rather by the obstacles you have overcome to reach your current place.