MusicDish e-Journal - November 24, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

The Short Film Market: Bright Future, Be Patient
By LTVNET
(more articles from this author)
2001-06-10
Comment | Email | Print | RSS

Last week, when AtomShockwave seemed to be reporting bad news everyday, Hypnotic, the Internet-based short film licensor and developer backed by Vivendi Universal, announced its acquisition of Nibblebox, plus, an additional $15 million in financing.

This is good. Investors continue to see potential for short films and animations in the face of negative news. On Wall Street, that's a sign that the market has "bottomed."

Frankly, investors should feel confident about short films. Similar to the music industry, lower production costs have resulted in more productions, more producers and more choices for consumers. The problem, until very recently, has been distribution. (How many times have we heard that?)

But companies like AtomShockwave, Hypnotic and Alwaysi have demonstrated how distribution is often a matter of creative thinking. They don't broadcast over the Net exclusively. You can also find their short films on United Airlines airplanes, TiVo personal video recorders, Greyhound buses and Sundry handheld devices, too.

Soon, these productions will be featured more prevalently alongside the previews you see at your local movie theater. You'll find them on your favorite DVDs as well.

This kind of distribution will flourish as the Internet matures. Captive audiences are literally all over the place. On airplanes, taxis, buses and elevators; at bus stops, gas stations, checkout lines; the list goes on. Clearly, Muzak understands this concept.

In the last year or so, Ford, Mitsubishi Motors and BMW have all financed short films to build their respective brands. Who knows where this trend will lead us? In a wireless broadband world, Budweiser might debut the next "True" commercial on flat-screen monitors in the cold beverage section at your neighborhood Safeway.

It's a natural fit for those who produce short films. Quick, low-budget productions financed by product placements, or just bundled - like software - for value-added retail purposes.

People say they don't like to be constantly flooded with ads and entertainment, but our actions tell a very different story. We gaze at the hot babe on the cover of a magazine while we're waiting in line at the grocery store. We glance at the posters and the billboards for the next Hollywood blockbuster, even while we're driving.

People say they don't like Reality TV but... Well, you get the point. If you're a filmmaker, consider the short market.

Linkography

Alwaysi - www.alwasyi.com
AtomShockwave - www.atomshockwave.com
Hypnotic - www.hypnotic.com
Muzak - www.muzak.com
Nibblebox - www.nibblebox.com
Vivendi Universal - www.vivendi.com

Related MusicDish e-Journal Articles:
» Major Ripples Coming from AtomShockwave - Industry Could Learn from the Likes of Danni (2001-06-07)


Home » News Beat » The Short Film Market: Bright Future, Be Patient
Permalink:http://www.musicdish.com/mag/?id=3968
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

News Beat

» Nordic & British Musicians' Unions' Joint Statement on Sexism in the Music Industry

» Women Make An Impact On The 2018 MPG Awards Shortlist

» Two-Sides of Copyright Finance: Sound Royalties & Kobalt

» Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes

» Europe's Digital Music Leaders Form Alliance

News Beat Directory



» [2017-11-21] Joint Statement By The Nordic Musicians' Unions And British Musicians' Union; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance

» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe

» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017

» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio

» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business

» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties

» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Hybrid Studios To Sponsor Unsigned Only 2018

Twice The Holiday Feel-Good Vibe From NYC Indie Rockers

LOVE MY COUNTRY! Is The Ultimate Compilation Series Featuring 20 Hot New Hits

Getting Restless

Your Favorite Color Releases "Heartache"

Melvin Alan Album "Wonderful Life"

Jean Louisa Kelly Presents A Personal Collection Of Songs From The American Standards And Musical Theater



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships