MusicDish e-Journal - October 21, 2018
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Even James Needs a Vitaminic Boost
Vitaminic Acquires &
By Heather Johnson
(more articles from this author)
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Mercury Records is "pleased to meet" Vitaminic this month. Following Vitaminic's recent commercial deal with Universal for the USA, Europe's leading platform for promotion and distribution of digital music on the Net and other electronic networks will team with Mercury Records - part of Universal Music Group (UMG) - to promote the new album from elusive British rock group James.

Beginning July 11, Vitaminic will be featuring three downloads in Windows Media DRM format from the forthcoming album, titled Pleased to Meet You, due out July 2. As an additional promotion, Vitaminic will also be holding a competition to give away 10 copies of the album.

To make the promotion available to as many James fans as possible, Vitaminic will be outsourcing its backend to the official James website, enabling Mercury to offer these same tracks to dedicated James fans around the world.

"Vitaminic is pleased to be working with Universal/Mercury and James in such a groundbreaking way," Chris Cass, Managing Director at, said of the tracks, which will be exclusive to both Vitaminic and the official James website.

Leo Wyndham, New Media Coordinator at Mercury Records is also excited to be working with the successful Internet venture. "Vitaminic's timed-out DRM system fits neatly into our online plan to progressively build awareness of the songs on the James album in the lead up to release," he said recently. "It also provides us with an opportunity to contact fans and reinforce their interest on the day of release in order to impact sales of the record."

James debut single, "Getting Away With It (All Messed Up)," hits record stores on June 25. The Brian Eno-produced track has already received airplay on Radio One’s lunchtime show and on BBC2’s "Later with Jools Holland" music show.

The artist’s Vitaminic promotion will receive an even bigger boost now that the company has acquired London-based, a European website featuring downloadable music from new and emerging artists. The popular service fell under the Vitaminic umbrella earlier this month after an all-stock transaction valued at approximately Euros 34 million [US$29,311,400].

"The key in this transaction is not only the fact that together we create the most significant player in Europe, but even more in the geographic and business synergies of our two companies," said Gianluca Dettori, Chief Executive Officer and Founder of Vitaminic Spa. "Peoplesound has an outstanding brand and user base in UK, and has developed excellent technology and skills. It's attractive portfolio of services for the music industry fits very well within our strategy, which includes the recently created publishing company, Zipmind. We have relationships with more than 750 record companies that will be able to access Peoplesound's publishing, marketing and data mining services, while taking advantage of our extensive pan-European reach and distribution."

On Monday it was announced that Vitaminic had signed an agreement to acquire Eurekan Multimidia S.A., which owns and Vitaminic will pay 1.37 Euros [US$9 million] for Eurekan Multimidia as well as issue 250,000 Vitaminic shares to the French company's shareholders.

Mr. Dettori commented that, "the French online digital music market is one of the fastest growing in Europe: Vitaminic France has already achieved a very good position in this market thanks to the operations managed by our local team based in Paris. The combined entity built up by Vitaminic France and has over 7,500 artists, about 54,000 tracks, about 4.7 million page-views per month and over 71,000 registered users and will provide our company with a leading position in the French market."

Vitaminic is known as the leading, "non-label owned" platform for the promotion and distribution of digital music on the Internet and other digital networks. Using the latest broadband and wireless communications technologies, the company offers content from both independent artists and record companies to consumers via major Internet portals, ISPs and mobile operators. Artists and record labels have an opportunity to promote and sell their music online, and music fans have access to one of the Internet's most comprehensive legal digital music catalogs. With their most recent acquisitions and aggressive new artist promotions, the company is poised for even greater success.


James -
Mercury Records -
Peoplesound -
Vitaminic -

Related MusicDish e-Journal Articles:
» BMG, Sony and Others Subscribe to the Internet - Duet & MusicNet, Universal & EMusic, Vitaminic & IUMA (2001-04-12)
» Are You Getting Enough Vitaminic? - Global Music Site Celebrates a String of Successes (2001-03-21)

Related News from Mi2N:
» Vitaminic Acquires Its French Competitor FranceMP3
» Vitaminic To Acquires Peoplesound
» Vitaminic Teams Up With Mercury To Promote New James Album

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