Even James Needs a Vitaminic Boost
Vitaminic Acquires Peoplesound.com & FranceMP3.com
Mercury Records is "pleased to meet" Vitaminic this month. Following
Vitaminic's recent commercial deal with Universal for the USA, Europe's
leading platform for promotion and distribution of digital music on the Net
and other electronic networks will team with Mercury Records - part of
Universal Music Group (UMG) - to promote the new album from elusive British
rock group James.
Beginning July 11, Vitaminic will be featuring three downloads in Windows
Media DRM format from the forthcoming album, titled Pleased to Meet You, due
out July 2. As an additional promotion, Vitaminic will also be holding a
competition to give away 10 copies of the album.
To make the promotion available to as many James fans as possible, Vitaminic
will be outsourcing its backend to the official James website, enabling
Mercury to offer these same tracks to dedicated James fans around the world.
"Vitaminic is pleased to be working with Universal/Mercury and James in such
a groundbreaking way," Chris Cass, Managing Director at Vitaminic.co.uk, said
of the tracks, which will be exclusive to both Vitaminic and the official
Leo Wyndham, New Media Coordinator at Mercury Records is also excited to be
working with the successful Internet venture. "Vitaminic's timed-out DRM
system fits neatly into our online plan to progressively build awareness of
the songs on the James album in the lead up to release," he said recently.
"It also provides us with an opportunity to contact fans and reinforce their
interest on the day of release in order to impact sales of the record."
James debut single, "Getting Away With It (All Messed Up)," hits record
stores on June 25. The Brian Eno-produced track has already received airplay
on Radio One’s lunchtime show and on BBC2’s "Later with Jools Holland" music
The artist’s Vitaminic promotion will receive an even bigger boost now that
the company has acquired London-based Peoplesound.com, a European
website featuring downloadable music from new and emerging artists. The
popular service fell under the Vitaminic umbrella earlier this month after an
all-stock transaction valued at approximately Euros 34 million [US$29,311,400].
"The key in this transaction is not only the fact that together we create the
most significant player in Europe, but even more in the geographic and
business synergies of our two companies," said Gianluca Dettori, Chief Executive
Officer and Founder of Vitaminic Spa. "Peoplesound has an outstanding
brand and user base in UK, and has developed excellent technology and skills.
It's attractive portfolio of services for the music industry fits very well
within our strategy, which includes the recently created publishing company,
Zipmind. We have relationships with more than 750 record companies that will
be able to access Peoplesound's publishing, marketing and data mining
services, while taking advantage of our extensive pan-European reach and
On Monday it was announced that Vitaminic had signed an agreement to acquire Eurekan Multimidia S.A., which owns FranceMP3.com and MP3France.com. Vitaminic will pay 1.37 Euros [US$9 million] for Eurekan Multimidia as well as issue 250,000 Vitaminic shares to the French company's shareholders.
Mr. Dettori commented that, "the French online digital music
market is one of the fastest growing in Europe: Vitaminic
France has already achieved a very good position in this
market thanks to the operations managed by our local team
based in Paris. The combined entity built up by Vitaminic
France and FranceMP3.com has over 7,500 artists, about
54,000 tracks, about 4.7 million page-views per month and
over 71,000 registered users and will provide our company
with a leading position in the French market."
Vitaminic is known as the leading, "non-label owned" platform for the promotion and distribution
of digital music on the Internet and other digital networks. Using the latest
broadband and wireless communications technologies, the company offers
content from both independent artists and record companies to consumers via
major Internet portals, ISPs and mobile operators. Artists and record labels
have an opportunity to promote and sell their music online, and music fans
have access to one of the Internet's most comprehensive legal digital music
catalogs. With their most recent acquisitions and aggressive new artist
promotions, the company is poised for even greater success.
James - www.jamestheband.com
Mercury Records - www.mercuryrecords.com
Peoplesound - www.peoplesound.com
UMG - www.umusic.com
Vitaminic - www.vitaminic.co.uk
Related MusicDish e-Journal Articles:
» BMG, Sony and Others Subscribe to the Internet - Duet & MusicNet, Universal & EMusic, Vitaminic & IUMA (2001-04-12)
» Are You Getting Enough Vitaminic? - Global Music Site Celebrates a String of Successes (2001-03-21)
Related News from Mi2N:
» Vitaminic Acquires Its French Competitor FranceMP3
» Vitaminic To Acquires Peoplesound
» Vitaminic Teams Up With Mercury To Promote New James Album