Mark Schulz's Contribution to 'Changing Expectations & Realities'
Excerpt from Tag It's Songwriters in the New Millennium
Executive Director, Philadelphia Chapter of the National Academy of Recording Arts and Sciences
Engineer, business manager, and artist manager, Mark Schulz, who currently serves as
the Executive Director of the Philadelphia Chapter of the Recording Academy, discusses
the survey results from the perspective of the percentage of songwriters who are and are
not utilizing the many organizations, services, and opportunities available to help them on
their career paths. He offers some thoughts and suggestions to service providers based on
The music business is a bewildering world of opportunities, each with its own potential to
take the aspiring or professional artist/songwriter to the next step, or back. As the
business continues its growth and changes in response to new technologies, the arena of
opportunities continues to grow and change. The Internet, both an informational resource
and a potential alternative to the conventional record company, is in itself a world of
opportunity. And for the organizations that service the needs of the aspiring artist/
songwriter, creating unique yet relevant and useful opportunities are the key to success
and longevity. This includes being a resource in the use and understanding of new
technologies, including the Internet.
In responding to the MusicDish Songwriting Survey, we need to recognize two inter-related,
startling trends in the data, both of which denote a gapping hole of missed
opportunities for the artist/songwriter and for the industry that serves them. The first and
most disturbing trend is the number of times responders listed "no experience" as their
rating in describing experiences with organizations and businesses. Equally alarming was
that within this listing of responses, use of the Internet as a resource also found itself in
the "no experience" category, and there were a number of responders who felt the
Internet was just "not applicable."
Missed Opportunities: Relevant Resources
The results of this survey make it clear that the responding songwriting populace are not
actively engaged in many of the seemingly obvious opportunities for career advancement,
and a significant segment feel the Internet is not the viable tool that it actually can be.
For industry organizations like the Recording Academy, this begs several questions.
These questions are likely to be similarly raised by any organization in the music industry
whose mission includes the advancement of the individuals and the whole of the music
business. The survey here asks these questions but as such, does not give clear answers.
Is our message reaching the songwriting community? This includes concern over both
the content of the message (mission of the organization, importance of event, description
of opportunity, etc.) and the actual delivery. This survey does not directly answer the
question of delivery, though the limited use of songwriter magazines and publications, as
well as the Internet as a source of information, may point to roadblocks. As for content,
this is a more challenging question. We may not be clear on the content of the message.
Or, even more problematic, the message may not be on target for the artist/songwriters
we are trying to reach.
The second question becomes: Are we as an organization providing relevant, useful,
accessible opportunities to the artist/songwriting populace? A follow up survey,
questioning the needs and desires of the responders in depth, would better answer this
Are we acting as a relevant and useful source of information on the importance of the
Internet as a resource? While the dot-com wizards of recent years were probably a bit
hasty in their assertions that the Internet would be the center of our lives, it has become a
unique tool and resource. A vast world of information and connectivity with others is
available for very little money. It is an unbeatably cost effective means of marketing
your music. Email someone an address and they can listen to your music, read about you,
and see what you look like without the expense of recording CD's, duplicating art, and
postage. You can "chat" online with other artists/songwriters around the world with out
incurring long distance charges. "Magazines" are free.
Unfortunately, it is also a confusing place, with a large amount of misinformation or
lacking information. It can be daunting to the uninitiated. If we are not acting in our best
capacity to provide clear, concise and accessible information on the use of the Internet,
we may not be fulfilling our intended missions. The results of the survey, particularly the
22% who felt that the Internet was not applicable, present the challenge to us to work
more diligently to be a resource for the use of this tool.
For the complete contribution by Mark Schulz, download
"Songwriters in the New Millennium: Changing Expectations & Realities"
The authors of the report discuss songwriters' engagement with, perceptions and expectations of the music industry and the implications for organizations serving songwriters and the community.
» The Nashville Musicians Sound Healthcare Plan Rolls Out
» Career Moves: Cinq Music, Songtrust, Def Jam, Warner Music, 117 Management & DPA
» The Production Music Association Now Accepting Entries For The 2017 Mark Awards
» Aloft Hotels And MTV Spotlight Top Asia Pacific Music Talent
» Deadline Looms - The 22nd Annual USA Songwriting Competition
Career Tips Directory
» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys
» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals
» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?
» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright
» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe
» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017
» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio
» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business
» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties
» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart
» [2017-11-01] Deezer Becomes Miami Dolphins' Official Music Partner; Deezer's Flirtation With The Sports World Appears To Have Just Begun
follow MusicDish on