Ad "management" for interactive TV
Music Industry News - as it happens
Source: MusicDish/Mi2N - November 29, 2001
Just as the viewing public is getting used to the idea that they may be able
to escape TV advertising with some PVR systems, Doubleclick and Liberate
have announced they'll collaborate on the delivery of advertising for
interactive television to, "enable advertisers and network operators to
deliver highly targeted ads for interactive TV using the standards-based
Liberate TV Platform software for the delivery of enhanced television.
DoubleClick's AdServer software accommodates advertising targeted to
consumer preferences and creates new advertising opportunities on such
Liberate-enabled services as video-on-demand applications and walled garden
sites delivered by cable system operators."
Doubleclick and Liberate say they've integrated the former's AdServer with
the latter's TV Navigator client for digital set-tops and intend to further
integrate complementary functions, "which will allow customers to leverage
more sophisticated targeting and inventory management".
Related News from Mi2N:
» Doubleclick And Liberate Join Forces To Deliver Ad Management In Interactive TV
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