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Ad "management" for interactive TV
By Jon Newton, p2pnet.net
(more articles from this author)
2001-12-04
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Music Industry News - as it happens
Source: MusicDish/Mi2N - November 29, 2001

Just as the viewing public is getting used to the idea that they may be able to escape TV advertising with some PVR systems, Doubleclick and Liberate have announced they'll collaborate on the delivery of advertising for interactive television to, "enable advertisers and network operators to deliver highly targeted ads for interactive TV using the standards-based Liberate TV Platform software for the delivery of enhanced television. DoubleClick's AdServer software accommodates advertising targeted to consumer preferences and creates new advertising opportunities on such Liberate-enabled services as video-on-demand applications and walled garden sites delivered by cable system operators."

Doubleclick and Liberate say they've integrated the former's AdServer with the latter's TV Navigator client for digital set-tops and intend to further integrate complementary functions, "which will allow customers to leverage more sophisticated targeting and inventory management".

Related News from Mi2N:
» Doubleclick And Liberate Join Forces To Deliver Ad Management In Interactive TV


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