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Embedding web links into video...
By Jon Newton, p2pnet.net
(more articles from this author)
2001-12-11
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Music Industry News - as it happens
Source: MusicDish/Mi2N - December 4, 2001

Entertainment companies, programmers, advertisers, and educators can now put web links directly into video programming with ClickVision, a suite of software and services from Creative Frontier. "The system turns specific images within full-motion video into active links that take users to informative, promotional or other online content either in real-time or for later use," the company states. "The advent of digital personal video recorders (DVRs) such as TiVo has made it easier for viewers to edit out commercials, leading advertisers, television producers, and distributors to explore new ways to get their messages across. With ClickVision, product placements become unobtrusive advertisements-if you see something you like, for example, click on it to find out where to buy it.

"Embedded broadcasts that have been stored on digital personal video recorders DVD, CD-ROM or streaming video will retain ClickVision's full interactive capabilities. Programmers can also create non-commercial visual links that give viewers more details about what they're watching. Video images can be linked to text, charts, photos, or supplemental video in addition to Internet sites."

Related News from Mi2N:
» Creative Frontier Launches ClickVision For Embedding Internet Links Directy Into TV And Video Images


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