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Net radio listening way up in 2001 report
By Jon Newton, p2pnet.net
(more articles from this author)
2002-01-10
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Music Industry News - as it happens
Source: Mi2N - January 3, 2002

The total time spent listening (TTLS) almost quadrupled last year, says MeasureCast Inc, which provides Net radio broadcasters with next-day streaming audience size and demographics data.

JazzFM regained the top spot in the Weekly MeasureCast Top 25 list, streaming more than 218,000 hours to almost 66,000 unique people during the week of December 10 through the 16th. Virgin Radio's Hot Adult Contemporary station - 1215 AM/105.8 FM - placed second, streaming 214,506 hours to an estimated 35,774 unique listeners. Cablemusic Network's two Christmas stations streamed a total of 165,511 total hours. 20 of the week's Top 25 stations streamed more hours than they did the previous week, while 20 counted larger audiences (or Cume).

MeasureCast says for December 10 - December 16:

* 81.4% of all listening occurred between 5 a.m. and 5 p.m. Pacific.

* The peak listening hour was 11 a.m. Pacific, with 8.78% of the day's listening.

* 10.25% of the week's TTSL occurred over the weekend.

* The largest age group listening to Internet radio: 25-34 year-olds (28.5%).

* 56% of listeners were under 35; 27.5% were younger than 25; 7.4% were over 55.

* 70% of listeners were men; 30% were women.

* Top streaming nations include the US, the UK, Canada, Japan, France and Mexico.

* 33.7% of US listeners were from the South, with the Western US accounting for 29% of all listeners.

Related News from Mi2N:
» MeasureCast Reports Internet Radio Listening Has Almost Quadrupled In 2001


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