Net radio listening way up in 2001 report
Music Industry News - as it happens
Source: Mi2N - January 3, 2002
The total time spent listening (TTLS) almost quadrupled last year, says
MeasureCast Inc, which provides Net radio broadcasters with next-day
streaming audience size and demographics data.
JazzFM regained the top spot in the Weekly MeasureCast Top 25 list,
streaming more than 218,000 hours to almost 66,000 unique people during the
week of December 10 through the 16th. Virgin Radio's Hot Adult Contemporary
station - 1215 AM/105.8 FM - placed second, streaming 214,506 hours to an
estimated 35,774 unique listeners. Cablemusic Network's two Christmas
stations streamed a total of 165,511 total hours. 20 of the week's Top 25
stations streamed more hours than they did the previous week, while 20
counted larger audiences (or Cume).
MeasureCast says for December 10 - December 16:
* 81.4% of all listening occurred between 5 a.m. and 5 p.m. Pacific.
* The peak listening hour was 11 a.m. Pacific, with 8.78% of the day's
* 10.25% of the week's TTSL occurred over the weekend.
* The largest age group listening to Internet radio: 25-34 year-olds
* 56% of listeners were under 35; 27.5% were younger than 25; 7.4% were over
* 70% of listeners were men; 30% were women.
* Top streaming nations include the US, the UK, Canada, Japan, France and
* 33.7% of US listeners were from the South, with the Western US accounting
for 29% of all listeners.
Related News from Mi2N:
» MeasureCast Reports Internet Radio Listening Has Almost Quadrupled In 2001