Broadband hits the mainstream
Music Industry News - as it happens
Source: Mi2N - March 5, 2002
Broadband usage out-paced narrowband usage for the first time in January as
bb-surfers logged 1.19 billion hours, accounting for 51% of the 2.3 billion
hours spent online during the month, states Nielsen//NetRatings. By
comparison, broadband users spent 727 million hours online in January 2001,
accounting for 38% of the total time spent online, said the company.
Total time spent online by broadband surfers skyrocketed 64% year-over-year
to 1.19 billion hours, while time spent online by narrowband surfers
decreased three% from 1.18 billion hours to 1.14 billion.
The 'unique' audience accessing the Net via high speed connections is also
growing significantly year-over-year at-home and at-work,
Nielsen//NetRatings said, continuing, "Nearly 21.9 million surfers at-home
accessed the Internet via broadband connection in January, skyrocketing 67%
and accounting for 21% of the total online population at-home. During the
same time period, the at-work broadband population jumped 42% to 25.5
million office workers, as compared to 18 million the year prior, reaching
63% of the Internet office population."
Related News from Mi2N:
» Broadband Net Surfing Accounts For More Than Half Of All Time Spent Online, According To Nielsen//NetRatings
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