Music Industry News - as it happens
Source: Mi2N - March 28, 2002
DVD activity at the retail rental and sales level notwithstanding, VHS
continues to be the rental choice of consumers by a margin of almost
three-to-one and, "will continue to co-exist with DVD in American households
for years to come," says Bo Andersen, president of the Video Software
Dealers Association (VSDA). "The VHS format will decline naturally with the
growth of DVD, but it is far too soon to write its obituary," he added.
According to VSDA's VidTrac video rental POS tracking technology for
measuring national consumer video rental spending, based on actual rental
transactions, the 2001 year-end rental revenue market share for VHS was
83.4% while DVD accounted for 16.6%. This variance shows that VHS rental
spending outpaced DVDs by $5.6 billion, says the VSDA.
The 2002 year-to-date video rental market (eleven-week period: weeks ending
6 January - 17 March) demonstrates a significant gain for the DVD rental
revenue market-share, rising 12 percentage points to 28.9%, the association
said, adding that the 2002 year-to-date numbers show consumers have already
spent $542 million renting DVDs (172 million rentals) and $1.32 billion on
VHS (500 million rentals).
Related News from Mi2N:
» VHS Is Not Dead
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