Net radio down during week of March 25
Music Industry News - as it happens
Source: Mi2N - April 10, 2002
After two successive weeks of increases, webcasters streamed 5% fewer hours
of on-line radio programming during the week of March 25 than they did the
previous week, says MeasureCast. However, the total number of hours streamed
by Web radio broadcasters has increased 70% since the beginning of the year,
and 466% since January 2001, says the company, which markets next-day streaming audience size
and demographic data.
It says demographic highlights for the Week of March 25 were:
* 74.71% of all listening occurred between 5 am Pacific and 5 pm Pacific 11%
of the week's Internet radio listening took place over the weekend.
* The peak listening day was Tuesday, March 26, with 20% of all listening
occurring this day.
* 29% of Internet radio listeners were between the ages of 25 and 34.
* 58% were younger than 35, 29% were younger than 25, and 7% were older than
* The countries with the largest number of Internet radio listeners
listening to stations measured by MeasureCast include Canada, Japan, Mexico,
the United Kingdom, and the United States.
* In the US, 32% of listeners resided in the South, while 30% were in the
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» Internet Radio Broadcasters Stream Five Percent Fewer Hours During Week Of March 25, Reports MeasureCast