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Net radio listening up 99%, says company
By Jon Newton, p2pnet.net
(more articles from this author)
2002-05-03
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Music Industry News - as it happens
Source: Mi2N - April 23, 2002

Since January 6, 2002, an online radio listener index compiled by MeasureCast has risen 99%, and since January 2001, 563%. Top streaming nations include the US, UK, Canada, Japan and Mexico.

During the week of April 8, the index, a representation of the trend in Total Time Spent Listening (TTSL) across a spectrum of on-line stations measured by MeasureCast, increased 9%, said the company, which markets next-day streaming audience size and demographics data.

JazzFM led the Top 25 stations (ranked by TTSL) and Clear Channel Worldwide-owned JazzFM held on to the top spot in the Top 25 of Net radio stations during the week of April 8.

"JazzFM streamed 306,125 hours of programming to 75,109 listeners," said MeasureCast. "That's up from the 227,020 hours JazzFM delivered to an audience of 63,223 during the first week of January. Virgin Radio, The New York Times' WQXR-FM, and Classic Radio Inc.'s KING-FM finished the week two, three and four respectively."

Demographic Highlights for the Week of April 8-14

* 75% of all listening occurred between 5 am Pacific and 5 pm Pacific

* 11% of the week's Internet radio listening took place over the weekend.

* The peak listening day was Tuesday, April 9, with 19% of all listening occurring this day.

* 28% of Internet radio listeners were between the ages of 25 and 34.

* 57% were younger than 35, 29% were younger than 25, and 7% were older than 55.

* In the U.S., 33% of listeners reside in the South; 29% live in the West.

* 70% of listeners were men; 30% were women.

Related News from Mi2N:
» Internet Radio Listening Up 99 Percent This Year, Reports Measurecast


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